Skip to content

Connect Facebook Messenger and Webhooks by Zapier to unlock the power of automation

  • No credit card required
  • Free forever for core features
  • 14-day trial for premium features and apps
Choose a Trigger
Choose an Action
Google Logo Start with Google for free

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Facebook Messenger with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

100%
Help
Facebook Messenger logo
Facebook Messenger
Facebook Messenger logo
Facebook Messenger
1. Choose trigger event
Webhooks by Zapier logo
Webhooks by Zapier
Webhooks by Zapier logo
Webhooks by Zapier
2. Choose action
Facebook Messenger logo
1. Select the event
Setup
Test
Facebook Messenger logo
Facebook Messenger
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Message Sent to Page" from Facebook Messenger.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects Facebook Messenger and Webhooks by Zapier, automating your workflow.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Best Est. ROI - Winter 2024
G2 Badge - Best Results - Winter 2024
G2 Badge - Most Implementable - Winter 2024
G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Messenger to Webhooks by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Illustration of AI enhancing Zapier workflows with automation and app integrations.

Practical ways you can use Facebook Messenger and Webhooks by Zapier

Send custom alerts for page messages

Keep tabs on important Facebook page messages effortlessly. When a new message is sent to your Facebook page, Zapier triggers a Webhook that can send custom alerts based on your specifications, ensuring no key customer message is missed.

Business Owner
Log page messages for analysis.

Automatically manage message data from your Facebook page for reporting or system integration. When there’s a new message sent to a page, Zapier triggers a Webhook that logs this activity, so everything is documented without manual work.

IT
Send follow-up messages for marketing campaigns.

When a webhook indicates a lead engagement or meeting certain criteria, Zapier sends an automatic follow-up message from a Facebook page to maintain marketing momentum. This keeps prospects engaged without manual input.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Response_msg
    • Page
      Required
    • Recipient_id
      Required
    • Text
      Required
    Action
    Write
    • Pick off a Child Key
    Trigger
    Instant
    Try It
    • Method
      Required
    • URL
      Required
    • Data Pass-Through?
    • Data
    • Unflatten
    • Basic Auth
    • Headers
    • Return Raw Response
    Action
    Write
    • URL
      Required
    • Payload_type
    • Data
    • Wrap Request In Array
    • File
    • Unflatten
    • Basic Auth
    • Headers
    Action
    Write

Learn how to automate Facebook Messenger on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

facebook-messenger logo
facebook-messenger logo
About Facebook Messenger
Facebook Messenger is a messaging app and platform. Users can send messages and exchange photos, videos, stickers, audio, and other files. This app on Zapier works for conversations that are sent to and from Facebook pages and does not yet support direct messages to a user.
webhook logo
webhook logo
About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
Related categories

Connect Facebook Messenger to Webhooks by Zapier on the world's largest no-code automation platform

Google Logo Sign up with Google