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Zapier makes it easy to integrate Facebook Lead Ads with Salesforce - no code necessary. See how you can get setup in minutes.

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Facebook Lead Ads
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Facebook Lead Ads
1. Choose trigger event
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Salesforce
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Salesforce
2. Choose action
Facebook Lead Ads logo
1. Select the event
Setup
Test
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Facebook Lead Ads
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Facebook Lead Ads and Salesforce, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Facebook Lead Ads to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Facebook Lead Ads + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Salesforce

How do you set up the initial connection between Facebook Lead Ads and Salesforce?

To set up the initial connection between Facebook Lead Ads and Salesforce, begin by logging into both your Facebook and Salesforce accounts. Within our platform, authorize access to both apps. This process involves selecting your Facebook Ad account and confirming the permissions required by our system to pull lead data from Facebook. Similarly, provide permission for us to create or update records in Salesforce.

What triggers can be used when integrating Facebook Lead Ads with Salesforce?

When integrating Facebook Lead Ads with Salesforce, common triggers include receiving a new lead on your Facebook ad. Our system detects this trigger and automatically initiates actions like creating or updating a lead record in Salesforce based on the information obtained from the ad.

Can I filter which leads are sent from Facebook Lead Ads to Salesforce?

Yes, you can filter leads using specific criteria before they are sent from Facebook Lead Ads to Salesforce. In our integration settings, define conditions such as location, interests, or responses to ensure only relevant leads are synced.

What actions can be performed in Salesforce once a lead is captured from Facebook Lead Ads?

Once a lead is captured from Facebook Lead Ads, various actions can be triggered in Salesforce such as creating a new contact or case, updating existing records, or adding tasks for follow-up. You can customize these actions according to your business process requirements within our integration framework.

How often does data sync occur between Facebook Lead Ads and Salesforce?

Data sync between Facebook Lead Ads and Salesforce generally occurs in real-time as soon as a new lead is generated on your ad. However, exact timings might vary slightly depending on server loads and configurations within our system.

What should I do if there’s an error in syncing data between the two platforms?

If there's an error in data syncing between Facebook Lead Ads and Salesforce, first check the permissions granted to both applications within our platform. Ensure there are no network connectivity issues or updates required for either platform's API access. Consult our help center if problems persist.

Does the integration support custom fields when syncing data?

Yes, our integration supports custom fields during data sync. Map these fields accordingly within the setup process so that any unique information captured via Facebook forms is accurately transferred to corresponding fields in your Salesforce account.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Page
      Required
    • Form
    • FBLA_copy
    Trigger
    Instant
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • History Object
      Required
    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It

Learn how to automate Facebook Lead Ads on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

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About Facebook Lead Ads
Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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