Connect Shopify and Facebook Custom Audiences to unlock the power of automation
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Set up your first integration
Quickly connect Shopify to Facebook Custom Audiences with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Shopify with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Blog" from Shopify.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects Shopify and Facebook Custom Audiences, automating your workflow.
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Frequently Asked Questions about Shopify + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Shopify and Facebook Custom Audiences
What do I need to set up an integration between Shopify and Facebook Custom Audiences?
To set up an integration between Shopify and Facebook Custom Audiences, you'll need active accounts for both platforms, necessary authentication credentials, and permission to access your Facebook Business Manager account. Make sure you've also installed the Facebook channel on your Shopify store.
How can I add new Shopify customers to my Facebook Custom Audience automatically?
You can automatically add new Shopify customers to a Facebook Custom Audience by setting up a trigger-action workflow. The trigger listens for new customer entries in your Shopify store, and the action adds those users to the selected Facebook Custom Audience.
Can I update my custom audience when a customer makes another purchase?
Yes, you can track repeat purchases by using triggers that detect specific actions like additional purchases on your Shopify store. These triggers can then update or segment your audiences in Facebook accordingly.
What kind of updates can be made to a Facebook Custom Audience through this integration?
With this integration, you can manage updates such as adding new contacts when they register or make purchases on your store or removing contacts if they opt-out. Changes are synchronized based on specific triggers set up in the workflow.
Is it possible to segment my audience based on products purchased in Shopify?
Yes, segmentation is possible by setting up specific triggers that react when customers purchase certain products. This segmented data is then transferred over to create or update custom audiences in your chosen segments within Facebook.
How does data synchronization work between Shopify and Facebook Custom Audiences through this integration?
The data synchronization relies on a trigger-action mechanism, where events like customer sign-ups or purchases on Shopify trigger actions that update corresponding details in your selected Facebook Custom Audience. The updates occur in near real-time ensuring information stays current.
What should I do if my customer data isn't updating correctly from Shopify to a Facebook Custom Audience?
If you notice issues with data not updating correctly, check the trigger settings first. Ensure all conditions are correctly specified and authenticated connections remain valid. You might also want to look into any error messages logged during recent operations for troubleshooting steps.
Practical ways you can use Shopify and Facebook Custom Audiences
Sync new Shopify customers to Facebook Custom Audiences
When a new customer is added to your Shopify account, Zapier automatically adds their email to a specific Facebook Custom Audience. This streamlines retargeting efforts to boost customer retention and remarketing campaigns, ensuring your latest buyers aren't missed.
Business OwnerBuild retargeting audiences from Shopify orders
When a new paid order is received in Shopify, Zapier automatically adds the customer to a Facebook Custom Audience. This helps your team focus on crafting tailored campaigns for repeat purchases, closing sales loops, and driving lifetime customer value.
Marketing & Marketing OpsTarget Shopify customers for upselling
When a new customer tag is added in Shopify (e.g., 'VIP'), Zapier automatically adds their email to a specific Facebook Custom Audience. This enables sales teams to send focused upsell ads to high-value customers, driving higher revenue per customer.
Sales OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Blog
Triggers when a new blog is added to your Shopify store.
Try ItTriggerPolling - New Customer
Triggers when a new customer is added to your Shopify account.
Try ItTriggerPolling - Risk Level
Try ItTriggerPolling- New Cancelled Order
Triggers whenever an order is cancelled (with line item support).
Try ItTriggerInstant
- BlogRequired
- Blog Entry Status
Try ItTriggerPolling- Customer Account Enabled
Triggers when a customer account is enabled.
Try ItTriggerInstant - Abandoned Cart Age (Hours)Required
Try ItTriggerPolling- New Company
Triggers when a new company is created.
Try ItTriggerInstant
