Connect Salesforce and Facebook Custom Audiences to unlock the power of automation
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Set up your first integration
Quickly connect Salesforce to Facebook Custom Audiences with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Salesforce with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Case Attachment" from Salesforce.
Add your action
An action happens after the trigger—such as "Create Custom Audience" in Facebook Custom Audiences.
You’re connected!
Zapier seamlessly connects Salesforce and Facebook Custom Audiences, automating your workflow.
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Frequently Asked Questions about Salesforce + Facebook Custom Audiences integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Facebook Custom Audiences
How can I start integrating Salesforce with Facebook Custom Audiences?
To begin integrating Salesforce with Facebook Custom Audiences, you'll need to create a Zap using our platform. This integration allows you to automate the flow of data between the two platforms by setting triggers, like a new lead in Salesforce, that can automatically create a new custom audience entry in Facebook.
What are the available triggers for this integration?
The available triggers for integrating Salesforce with Facebook Custom Audiences include events such as 'New Lead', 'Updated Contact', and 'New Opportunity' in Salesforce. These triggers enable automated actions like adding members to a Facebook Custom Audience directly from your Salesforce data.
Are there specific actions that can be automated between these two platforms?
Yes, through our integration, you can automate several actions such as creating or updating a custom audience on Facebook when certain conditions in Salesforce are met. For instance, every time there's a new lead or an updated contact record in Salesforce, it can trigger an action to update your audience on Facebook.
Can I choose specific fields from Salesforce to sync with my Facebook Custom Audiences?
Absolutely. You have the flexibility to map specific fields from your Salesforce records to your Facebook Custom Audiences. This allows for more targeted audience segmentation based on attributes such as lead status, industry type, or geographic location defined within your CRM.
Will all leads from Salesforce automatically be added to my Facebook Custom Audience?
No, not necessarily. You can set up conditions and filters within our platform so that only leads meeting certain criteria are added to your Facebook Custom Audience. This ensures you're targeting only relevant contacts based on customized rules.
What happens if I update a contact in Salesforce? Will it reflect in my custom audiences?
If you've set up your integration with an 'Updated Contact' trigger, any changes made to contact information in Salesforce will automatically update the corresponding entry within your selected Facebook Custom Audiences ensuring alignment between platforms.
Is there support for syncing data back from Facebook Custom Audiences into Salesforce?
Currently, our integration focuses on sending data from Salesforce to Facebook. Reverse syncing is not supported out of the box but can be achieved through additional custom solutions or middleware if necessary.
Practical ways you can use Salesforce and Facebook Custom Audiences
Update Salesforce lead information from Facebook.
Improve lead tracking by connecting your ad efforts to your CRM. When a new custom audience is created in Facebook, Zapier automatically updates or creates lead records in Salesforce, consolidating your marketing and sales data.
Business OwnerAutomatically sync Salesforce contacts to a Facebook Custom Audience.
Keep your personalized ads up to date. When a new contact is created in Salesforce, Zapier automatically adds it to a specific Facebook Custom Audience, ensuring your campaigns target the latest prospects and improve ad performance.
Marketing & Marketing OpsEnhance custom audiences with Salesforce leads.
Boost your advertising strategy by integrating Salesforce with Facebook. Whenever a new lead is created in Salesforce, Zapier adds their email to a designated Facebook Custom Audience, streamlining efforts for targeted ad campaigns.
Sales OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Case Attachment
Triggers when a new Attachment is added to a case.
Try ItTriggerPolling - History ObjectRequired
Try ItTriggerPolling- New Lead
Triggers when a new Lead is created.
Try ItTriggerPolling - Salesforce ObjectRequired
Try ItTriggerPolling
- New Contact
Triggers when a new Contact is created.
Try ItTriggerPolling - Salesforce ObjectRequired
- Record (Optional)
Try ItTriggerPolling- New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Try ItTriggerInstant - Disclaimer
- Salesforce ObjectRequired
Try ItTriggerPolling
