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Zapier makes it easy to integrate Webflow with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Help
Webflow logo
Webflow
Webflow logo
Webflow
1. Choose trigger event
Facebook Conversions logo
Facebook Conversions
Facebook Conversions logo
Facebook Conversions
2. Choose action
Webflow logo
1. Select the event
Setup
Test
Webflow logo
Webflow
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Form Submission" from Webflow.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Webflow and Facebook Conversions, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Webflow + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Webflow and Facebook Conversions

How do I connect Webflow to Facebook Conversions?

To integrate Webflow with Facebook Conversions, you'll need to use a bridge tool like Zapier. Start by creating a new Zap, selecting Webflow as the trigger app and defining a specific trigger event such as 'Form Submission'. Then, choose 'Facebook Conversions' as your action app and specify the action you want to take when the trigger occurs, like 'Send Lead Event.' By connecting your accounts and mapping relevant data fields, you can automate the process.

What triggers are available in Webflow for this integration?

When integrating Webflow with Facebook Conversions using our service, common triggers include 'Form Submission' and 'New Item in Collection'. These allow you to automatically send information from Webflow to Facebook based on specific actions taken by visitors on your site.

What kind of actions can be automated between Webflow and Facebook Conversions?

With this integration, you can automatically create actions such as logging an event in Facebook whenever there is a new form submission in Webflow. These events might include lead generation activities like sign-ups or inquiries submitted through your website.

Is there any coding required to set up this integration?

No coding is required when setting up an integration between Webflow and Facebook Conversions using our automation tools. The process involves selecting triggers and actions from dropdown menus and mapping fields through a user-friendly interface.

How can I test if my integration between Webflow and Facebook Conversions is working correctly?

After setting up your integration, we recommend using our built-in testing features. Trigger an event manually from your Webflow site—like completing a form—and check if the corresponding conversion appears in your Facebook Events Manager dashboard.

Can this integration help track custom conversion events on Facebook?

Yes, by customizing the data fields sent from Webflow, you can define specific types of conversions when setting up the action step for Facebook. This allows detailed tracking of custom events that align with unique business goals in your analytics reports.

What should I do if my data isn't syncing between Webflow and Facebook?

If data isn't syncing correctly, ensure that both accounts are connected properly within our tool. Double-check that all necessary permissions are granted. Additionally, verify that triggers and actions are set up accurately based on current requirements.

Practical ways you can use Webflow and Facebook Conversions

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Help_text
    • Site
      Required
    • Form
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    • Collection
      Required
    • Is Draft
    Action
    Write
    • Site
      Required
    Trigger
    Instant
    Try It
    • Site
      Required
    Trigger
    Polling
    Try It
    • Site
      Required
    • Collection
      Required
    • Is Draft
    Action
    Write
    • Site
      Required
    • Order
      Required
    • Send Order Fulfilled Email
      Required
    Action
    Write

Learn how to automate Webflow on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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webflow logo
About Webflow
Design and build professional websites with a CMS from scratch online with Webflow.
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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