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Connect Salesforce and Facebook Conversions to unlock the power of automation

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Zapier makes it easy to integrate Salesforce with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Salesforce
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Salesforce
1. Choose trigger event
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Facebook Conversions
Facebook Conversions logo
Facebook Conversions
2. Choose action
Salesforce logo
1. Select the event
Setup
Test
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Salesforce
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Case Attachment" from Salesforce.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Salesforce and Facebook Conversions, automating your workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Salesforce to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Salesforce + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Facebook Conversions

What triggers are available in Salesforce for Facebook Conversions integration?

We support a variety of triggers in Salesforce for Facebook Conversions, such as new leads, updated opportunities, and newly created custom objects. These triggers help automate actions like sending event data to Facebook when specific criteria are met.

Can I customize the actions taken when an event is triggered?

Absolutely! Our integration allows you to customize actions that occur after a Salesforce trigger. For instance, you can choose to update a record or send event information directly to Facebook depending on your predefined conditions.

Is it possible to filter events before sending them to Facebook Conversions?

Yes, you can set up filters that ensure only certain Salesforce events trigger conversions in Facebook. This helps streamline your data transfer by setting parameters around what kinds of data should be sent based on specific conditions or fields.

How frequently does the integration sync data between Salesforce and Facebook Conversions?

Our system typically syncs data in near real-time between Salesforce and Facebook Conversions. The precise timing can be configured based on your preferences within our platform's settings.

What kind of support do we provide for troubleshooting integration issues?

We provide comprehensive support resources including detailed documentation, community forums, and direct customer support channels to help diagnose and resolve any issues with your integration setup.

Do I need technical skills to integrate Salesforce with Facebook Conversions using our tool?

No advanced technical skill is required. Our platform provides an intuitive interface that guides you through setting up the integration with step-by-step instructions and user-friendly tools designed for ease of use.

Are there any specific limits for data that can be transferred during the integration process?

While our system is robust, it's important to consider any limits set by both Salesforce and Facebook regarding data handling. We advise checking these platforms' specifications or contacting us for detailed guidance on limits applicable during integration.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • History Object
      Required
    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It

Learn how to automate Salesforce on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Salesforce
Salesforce is a leading enterprise customer relationship manager (CRM) application.
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Connect Salesforce to Facebook Conversions on the world's largest no-code automation platform

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