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Zapier makes it easy to integrate Gravity Forms with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Gravity Forms logo
Gravity Forms
Gravity Forms logo
Gravity Forms
1. Choose trigger event
Facebook Conversions logo
Facebook Conversions
Facebook Conversions logo
Facebook Conversions
2. Choose action
Gravity Forms logo
1. Select the event
Setup
Test
Gravity Forms logo
Gravity Forms
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Form Submission" from Gravity Forms.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Gravity Forms and Facebook Conversions, automating your workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Gravity Forms to Facebook Conversions integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Gravity Forms + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Facebook Conversions

How do I connect Gravity Forms to Facebook Conversions?

You can connect Gravity Forms to Facebook Conversions by using our integration platform. First, ensure both Gravity Forms and your Facebook Business account are set up. Then, you can use a trigger from Gravity Forms when a form is submitted and set the action to log that event in Facebook Conversions.

Do I need any special permissions to integrate Gravity Forms with Facebook Conversions?

Yes, you should have the necessary permissions in both your WordPress site (where Gravity Forms is installed) and your Facebook Business account. You need admin access to add integrations and manage pixel data on Facebook.

Can I track specific form submissions as conversions on Facebook?

Absolutely! With our integration, you can specify which form submissions should be tracked as conversions. For instance, you might want only completed sales inquiries or registrations to trigger a conversion action on Facebook.

Which events from Gravity Forms can trigger actions in Facebook Conversions?

Currently, when a user submits a form in Gravity Forms, it triggers an event that we send over as a conversion to your specified event type on Facebook. You can customize this based on different forms or submission details.

Is it possible to send user data from a form submission to Facebook?

Yes, it's possible to send specific user data captured in Gravity Form submissions directly to Facebook. This includes names, emails, or any information relevant for creating custom audiences or getting detailed reporting.

How are errors handled during the integration process between Gravity Forms and Facebook Conversions?

Our platform will notify you if there are any issues during the setup or functioning of the integration. Common errors might include incorrect API keys or network connectivity issues—all of which we help troubleshoot promptly.

Can I integrate multiple forms from my site with the same Facebook Conversion account?

Yes, you can integrate multiple forms within Gravity Forms with your single Facebook Conversion account. Each form can trigger separate or similar conversion events depending on how you've structured them.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Form
      Required
    • Use Admin Field Labels?
    Trigger
    Instant
    Try It
    • Form
      Required
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Lead Event

    Publish lead events to Conversions API

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Purchase Event

    Publish purchase events to Conversions API

    Action
    Write
    • Form
      Required
    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Funnel Event

    Publish lead updates from your funnel.

    Action
    Write
  • Facebook Conversions triggers, actions, and search
    Send Other Event

    Publish other events to Conversions API

    Action
    Write

Learn how to automate Gravity Forms on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Gravity Forms
Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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