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Zapier makes it easy to integrate Google Sheets with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Google Sheets logo
Google Sheets
Google Sheets logo
Google Sheets
1. Choose trigger event
Facebook Conversions logo
Facebook Conversions
Facebook Conversions logo
Facebook Conversions
2. Choose action
Google Sheets logo
1. Select the event
Setup
Test
Google Sheets logo
Google Sheets
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Spreadsheet Row (Team Drive)" from Google Sheets.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Google Sheets and Facebook Conversions, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Sheets + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Sheets and Facebook Conversions

How can I start the integration of Google Sheets with Facebook Conversions?

To start integrating Google Sheets with Facebook Conversions, you'll typically use a tool like ours to create a connection. You'll set up triggers such as 'New Spreadsheet Row' which will then act upon by sending data to Facebook Conversions, perhaps logging it as a new event.

What kind of triggers can be used in this integration?

When integrating Google Sheets with Facebook Conversions, common triggers include 'New Row' or 'Updated Row' in your spreadsheet. These triggers initiate actions like sending conversion data to your Facebook ad account.

Are there any pre-requisites before setting up the integration?

Yes, you'll need access to both your Google Sheets account and your Facebook Ads Manager. It's important that you have configured conversion tracking within your Facebook account and ensure that you have edit permissions on the selected Google Sheet.

What actions can be performed on data from Google Sheets when integrated with Facebook?

Actions available include creating new conversion events or updating existing ones in your Facebook Ads Manager based on changes in your Google Sheet. You'll define these actions while setting up the integration.

How secure is the data being transferred between Google Sheets and Facebook Conversions?

We utilize encryption protocols during data transfer between Google Sheets and Facebook Conversions to ensure security and privacy are maintained at all times.

Can I customize what data gets sent from my Spreadsheet to Facebook conversions?

Yes, you'll be able to customize which specific rows or columns from your spreadsheet are sent over as events or conversions by choosing relevant fields during setup.

Is it possible to track conversions that occur offline using this integration?

Yes, by setting up specific triggers like manual row entries for offline sales information in Google Sheets, this data can be sent over as offline conversion events to your Facebook account using our platform.

Practical ways you can use Google Sheets and Facebook Conversions

Record purchase events into Google Sheets

When Facebook Conversions API registers a purchase event, Zapier instantly creates a new row in Google Sheets with the transaction details. This keeps all the purchase data centralized and aids in analyzing sales performance.

Business Owner
Log server event data into a spreadsheet

Zapier automatically transfers other events recorded in Facebook Conversions to Google Sheets, allowing IT teams to keep track of server-side data for better monitoring and troubleshooting.

IT
Sync ad conversion data to Google Sheets

When a lead event is recorded in Facebook Conversions API, Zapier automatically logs the data into a designated Google Sheet. This automation simplifies tracking ad campaigns' effectiveness and keeps all conversion data in one place for easier reporting.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Polling
    Try It
    • No_team_drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger column
    Trigger
    Instant
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Column_name
      Required
    • Index
    Action
    Write
    • No_team_drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Instant
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger column
    Trigger
    Polling
    Try It
    • Drive
    • Spreadsheet
      Required
    Trigger
    Polling
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Use Timezone set up on the spreadsheet to format date values?
    Action
    Write

Learn how to automate Google Sheets on the Zapier blog

Learn how to automate Facebook Conversions on the Zapier blog

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About Google Sheets
Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.
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facebook-conversions logo
About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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