Connect Cal.com and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect Cal.com to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Cal.com with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "Booking Cancelled" from Cal.com.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects Cal.com and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Booking Cancelled
Triggers when a booking is cancelled.
Try ItTriggerInstant - Booking Rescheduled
Triggers when a booking is rescheduled.
Try ItTriggerInstant - Out of Office Created
Triggers when a new Out Of Office entry is created.
Try ItTriggerInstant - MainAccountIdRequired
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling
- Booking Created
Triggers when a new booking is created.
Try ItTriggerInstant - Meeting Ended
Triggers after meeting ends.
Try ItTriggerInstant - New Campaign
Triggers whenever a new campaign is created in Google Ads.
Try ItTriggerPolling - MainAccountIdRequired
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
ActionWrite
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Connect Cal.com and Google Ads to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
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Resolve incidents faster with automation
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about Cal.com + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Cal.com and Google Ads
How can I integrate Cal.com with Google Ads?
You can integrate Cal.com with Google Ads using Zapier by setting up a Zap. First, connect your Cal.com and Google Ads accounts to Zapier. Then, choose a trigger event from Cal.com such as 'New Event Scheduled' and an action in Google Ads like 'Add User to Audience.' This automation ensures that whenever a new event is scheduled on Cal.com, the contact is automatically added to a specified audience in Google Ads.
What kind of triggers can I use from Cal.com for integration with Google Ads?
For integrating Cal.com with Google Ads, you can use triggers such as 'New Event Scheduled,' 'Event Cancelled,' or 'Event Rescheduled'. These triggers help you automate actions in Google Ads based on the events happening within your Cal.com account.
Can I add participants from a scheduled event in Cal.com to a specific audience in Google Ads?
Yes, you can set up a Zap using our platform where the trigger would be 'New Event Scheduled' in Cal.com and the action would be 'Add User to Audience' in Google Ads. This way, whenever an event is scheduled on Cal.com, the attendees will be added to the specified audience in your Google Ads account.
Is it possible to run different actions in Google Ads based on different types of events scheduled in Cal.com?
Absolutely! You can create multiple Zaps tailored to different types of events. For instance, one Zap could use the trigger 'New Consultation Event Scheduled' from Cal.com to start an action like 'Add User to Specific Audience' in Google Ads while another could use 'New Webinar Event Scheduled' for a different ad campaign.
What happens if an event is rescheduled or canceled on Cal.com? Will it update my audiences in Google Ads?
Yes, by setting up the appropriate Zaps, you can track changes such as rescheduled or canceled events. Use triggers like 'Event Rescheduled' or 'Event Cancelled' from your platform and link them with suitable actions such as updating or removing users from an audience in your connected advertising campaigns.
Are there any prerequisites for connecting my Cal.com account with my Google Ads account?
To connect Cal.com with Google Ads via our system, you need active accounts on both platforms. Additionally, ensure that you have proper administrative privileges to authorize integrations and access required permissions for managing audiences within your advertising campaigns.
How do I ensure data privacy when integrating between Cal.com and Google Ads?
We prioritize data security and privacy by adhering to stringent protocols during integrations. When connecting Cal.com with Google Ads through our service, all information transfer complies with encryption standards ensuring that personal data of your clients remains safeguarded throughout automated processes.
