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Zapier makes it easy to integrate Bitrix24 CRM with Facebook Conversions - no code necessary. See how you can get setup in minutes.

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Bitrix24 CRM
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Bitrix24 CRM
1. Choose trigger event
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Facebook Conversions
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Facebook Conversions
2. Choose action
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1. Select the event
Setup
Test
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Bitrix24 CRM
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Company Trigger" from Bitrix24 CRM.

Add your action

An action happens after the trigger—such as "Send Funnel Event" in Facebook Conversions.

You’re connected!

Zapier seamlessly connects Bitrix24 CRM and Facebook Conversions, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Bitrix24 CRM + Facebook Conversions integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Bitrix24 CRM and Facebook Conversions

How can I connect Bitrix24 CRM with Facebook Conversions using your platform?

To connect Bitrix24 CRM with Facebook Conversions, you need to set up a 'Zap'. Begin by selecting Bitrix24 as your trigger app and choose an appropriate trigger event, such as 'New Lead'. Then, set Facebook Conversions as the action app and specify an action like 'Send Conversion Data.' This setup allows us to automatically send lead data to Facebook whenever a new lead is created in Bitrix24.

What are the required fields needed for the integration between Bitrix24 CRM and Facebook Conversions?

In order for our platform to complete the integration between Bitrix24 CRM and Facebook Conversions, you will typically need access permissions for both platforms. Essential fields from Bitrix24 might include lead ID, contact information, or any field mapped during setup. For Facebook Conversions, you'll require required fields like conversion event name and pixel ID.

Are there any limitations on the triggers available for Bitrix24 CRM with this integration?

Currently, our platform supports several triggers from Bitrix24 like 'New Lead', 'Updated Deal', and 'New Contact'. However, custom field changes might not be supported as triggers due to API restrictions. Always check our updated list of triggers within your account.

What actions can I automate on Facebook Conversions when integrated with Bitrix24?

When integrating with Bitrix24 via our platform, you can automate actions such as sending conversion data or creating custom audiences based upon specific events triggered in your CRM. It helps streamline marketing efforts without manual uploads of audience lists.

How do I troubleshoot if the integration between Bitrix24 and Facebook stops working suddenly?

First, verify that both accounts are correctly connected by checking their respective settings in your account. Ensure that API keys or OAuth tokens have not expired. Also check if there were any changes in permissions or if updates on either platform could have affected data synchronization.

Can I filter which leads get sent from my Bitrix24 CRM to Facebook Conversions?

Yes, during setup you have options to configure filters through our platform based on specific criteria such as lead source, status updates or certain field values in your Bitrix24 account before sending them over to Facebook Conversions.

Does this integration support batch processing of leads from Bitrix24?

Currently, our system processes each trigger event individually rather than in batches. This means every qualifying event will be sent immediately as it occurs in real-time rather than holding multiple events before sending them together.

Practical ways you can use Bitrix24 CRM and Facebook Conversions

Publish contact updates from Bitrix24 to Facebook Conversions.

Keep your customer data synced across platforms. When a new contact or an update to an existing contact occurs in Bitrix24 CRM, Zapier publishes these updates to the Facebook Conversions API. This keeps your targeted advertising aligned with your latest customer data, helping reduce irrelevant ad spend and boost engagement.

Business Owner
Sync new Bitrix24 tasks with Facebook Conversions.

Zapier can send events to Facebook Conversions whenever a new task is added in Bitrix24 CRM. This creates a clear data pipeline for tracking task-related outcomes directly in your Facebook advertising metrics, improving cross-platform operational insights.

IT
Send new Bitrix24 lead events to Facebook Conversions.

When a new lead is created in Bitrix24 CRM, Zapier can publish the lead's event to Facebook Conversions via the Conversions API. This ensures your marketing campaigns can make use of up-to-date customer data instantly, helping to optimize targeting and improve conversion rates.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Event
      Required
    Trigger
    Instant
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    • Event
      Required
    Trigger
    Instant
    Try It
    • Event
      Required
    Trigger
    Instant
    Try It
    • Event
      Required
    Trigger
    Instant
    Try It
    • Event
      Required
    Trigger
    Instant
    Try It
    • Event
      Required
    • Entity Type Id
      Required
    Trigger
    Instant
    Try It

Learn how to automate Facebook Conversions on the Zapier blog

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About Bitrix24 CRM
Bitrix24 is a free CRM, project management and collaboration platform used by 10 million teams and available in 18 different languages.
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About Facebook Conversions
Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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