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Wufoo: App spotlight

How this app lets you collect data and payments

By Elena Alston · May 26, 2021
Wufoo app logo on a red background

For all of Elon Musk's talk of consensual telepathy and humans merging with computers, it's going to be a while before we can just upload our thoughts to the internet in a (literal) blink of an eye. That means businesses still need a realistic way to capture customer data. 

Online forms are your best bet. 

Let's say, for example, you sell retro tees online as a side hustle. (Re-living the 80s is in right now.) Collecting your customer's details, their payments, and other information about their product order through a form gives you the ability to use and track that information properly. 

And with a tool like Wufoo, you can easily create custom forms in minutes—no coding required. 

App origins: Ease of design equals opportunity

Wufoo's story is a classic one: Founders-meet-problem, founders-build-solution. 

During an interview with Y Combinator, creators Chris Campbell, Kevin Hale, and Ryan Campbell pitched an idea for a content management tool (that also mentioned the use of forms). 

It was the interviewer who suggested they create an online form builder. At the time, they didn't want to be in the form business until they realized that they could stand out from the competition by creating an exceptional, simplistic user experience. So, in 2006, Wufoo officially launched. 

Did you know? Wufoo's unusual name was inspired by one of the founder's favorite bands, Wu-Tang Clan and the Foo Fighters. 

Wufoo today: Forms made easy, fast, and fun

Today, Wufoo is part of SurveyMonkey, and it's one of the most popular online form builders out there—used by the likes of Disney, Microsoft, Amazon, and thousands of other small businesses. Users build forms to generate leads, process online payments, register event attendees, collect customer feedback, and even process applications and job contracts.  

Wufoo's easy drag-and-drop features mean you can build a form in minutes, customize it to fit your brand, or pick from over 400 pre-built templates, ready to go. 

Fave feature: Analyze and make sense of the data you're pulling with Wufoo's out-of-the-box reports or with custom reports.

Acceleration through automation: Popular Wufoo workflows

By pairing Zapier and Wufoo, you can make the most out of your work by creating workflows—called Zaps—to easily transfer your form data to other tools you use the most. 

Here are a few popular workflows to get you started: 

Add new Wufoo form entries to Trello as cards

  • Wufoo logo
  • Trello logo
Wufoo + Trello
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    By connecting Wufoo and Trello with Zapier, you can instantly create brand new Trello cards from entries on any Wufoo form. Take any information you'd like from a form and create brand new Trello cards on any board in a matter of minutes.

    Add new Wufoo entries to a Google Sheets spreadsheet

    • Wufoo logo
    • Google Sheets logo
    Wufoo + Google Sheets
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      Wufoo forms are an excellent way to capture information from your customers online, and it's convenient to embed them in websites and web pages. But less convenient is making use of and organizing the form submission data.

      Create new ActiveCampaign contacts from Wufoo entries

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      • ActiveCampaign logo
      Wufoo + ActiveCampaign
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        Constantly importing form submission data from Wufoo into ActiveCampaign is a pain. This Wufoo-ActiveCampaign Zapier integration solves that problem by automatically creating new contacts in Infusionsoft from new Wufoo form submissions.

        Get Slack notifications for new Wufoo form entries

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        Wufoo + Slack
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          Getting notified for new Wufoo entries in Slack helps you keep track of responses in near real time. Once you set up this Wufoo-Slack integration, you'll get a Slack message for every Wufoo entry from that point forward. You can choose to have your Wufoo entries sent to you via @slackbot, or you can designate a specific channel for them.

          Send emails via Gmail for new Wufoo entries

          • Wufoo logo
          • Gmail logo
          Wufoo + Gmail
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            Stay responsive effortlessly to new Wufoo form completions with this integration. Once it's active, this Zap will automatically send a custom email message to a specified recipient. This makes it a snap to personally thank people who fill out your forms, send them PDFs, offer other gifts, and more.

            New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.

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