For many of us, the first storefront we opened was a lemonade stand as a kid. We only needed the supplies to make the lemonade and a shoebox to collect the earnings. These days—whether selling consulting services or artisan lemonade mixes—your online store needs a powerful platform to run your business.
Look no further than WooCommerce. It's an eCommerce plugin for WordPress that transforms your site into an online shop. And just like WordPress, WooCommerce offers endless customization options to help you grow your business.
Sell almost anything with WooCommerce
Once you install WooCommerce, you can easily customize your store's appearance to match your brand. Fans of WordPress will find that adding products in WooCommerce is just as intuitive, even with more advanced features like bundling items in a sale and auto-calculating shipping rates.
WooCommerce sets itself apart by allowing you to customize the platform to support your business model. It also supports subscriptions, bookings, and memberships, so you can sell subscription boxes, offer coaching services, and even charge for exclusive content. WooCommerce turns the lemons of running an online store into sweet lemonade.
Automate your online business: Popular WooCommerce workflows
Scaling your business is even sweeter with automation. Connect WooCommerce with Zapier to automate the day-to-day operations across your favorite apps.
Whether you need to create invoices for new subscriptions or add customers to an email list, you can create automated workflows called Zaps to create a seamless purchasing experience.
Get started quickly with a few of our most popular WooCommerce workflows:
Create WooCommerce coupons for new Klaviyo events
Klaviyo + WooCommerce
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Boost your customer engagement and sales by generating personalized coupons in WooCommerce when a new event occurs in Klaviyo. This automated workflow connects Klaviyo events to WooCommerce, creating unique coupons for your customers based on their actions or interactions. Strengthen your marketing efforts and increase retention with timely, relevant incentives for your valued customers.
Create Xero sales invoices for new WooCommerce subscriptions
WooCommerce + Xero
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Effortlessly manage your online store's accounting by connecting WooCommerce and Xero with this seamless workflow. When a new subscription is created in WooCommerce, a sales invoice is instantly generated in Xero, ensuring accurate and efficient bookkeeping. Simplify your e-commerce operations and save time with this automation.
Update contacts in ActiveCampaign from new WooCommerce orders
WooCommerce + ActiveCampaign
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Make sure customers are receiving your emails with this WooCommerce to ActiveCampaign integration. Once set up, each time a new order is placed in WooCommerce, Zapier will automatically create a new, or update an existing, contact in ActiveCampaign. Increase the potential for returning customers with this Zap!
Update WooCommerce products when records are updated in Zapier Tables
Zapier Tables + WooCommerce
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Keep your WooCommerce shop consistently updated with the latest details from your Zapier Tables. Once a record is modified in Zapier Tables, this workflow swiftly creates a refreshed product in WooCommerce. This seamless process allows for accurate inventory management, saves considerable time by cutting down manual labor, and significantly reduces the chance of inaccuracies arising.
Create detailed events in Google Calendar for new WooCommerce bookings
WooCommerce + Google Calendar
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Stay organized and keep your schedule up-to-date with this WooCommerce to Google Calendar workflow. When a booking is made in your WooCommerce store, a detailed event will be created in your Google Calendar, ensuring that you're always aware of new appointments. This convenient automation helps you manage your calendar efficiently and stay on top of your bookings.
New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.
This article was originally published in July 2020 and was updated in March 2024 by Krystina Martinez.
