Articles tagged "Small business"

When You Should Build Not Buy

99% of the time buying is the best decision for a startup. That may be a slight exaggeration, but the sentiment is true.

You Are the Exception to the Rule

This is the single most common phrase I say to developers looking to make the switch from 9 to 5 to building their own products for profit.

How to Spur Innovation Inside Your Company with an Internal Event

Innovation can cost a pretty penny. U.S. businesses in 2012 spent $317 billion on research and development, according to the National Science Foundation.

Why You Need to be Blunt to Win, Hudl's Unconventional Company Value

To close out a two-week software development sprint in February, six Hudl team members gathered at 3 p.m. at a nearby bar for drinks and an introduction to a new card game.

How a Two-Day Side Project Turned Into a Productivity App with 11 Million Users

Pocket promises to help you do one thing: "save for later." Built around this simple offering, the app—one of a half-dozen of its kind—has attracted more than 11 million users who have collectively saved over 950 million items.

The Endowed Progress Effect: How to Motivate Your Customers With a Head Start

I drink a lot of Starbucks. It’s a block from where I work and they make a pretty good Chai latte, but it's their rewards program that has me hooked. I get a star every time I make a purchase, and a free drink for every 12 gold stars I earn.

How to Acquire Customers: 19 "Traction" Channels to Start Testing Today

How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service?