Articles tagged "Small business"

We don't code. But we built our MVP for $100/month.

In the past, a lack of technical expertise created major barriers to entry for businesses. Let's be honest: as much as we all love our developer friends, their services are not cheap: anyone without those skills was at a disadvantage.

SEO vs. PPC: Which to choose for your growing business

Two of the main marketing strategies you'll hear about as a growing business are search engine optimization (SEO) and pay-per-click advertising (PPC). Here we'll talk about what each one does and how to know which one you should be focusing on.

Consistency: The not-so-secret ingredient in excellent customer service

I remember one morning driving to work and stopping at a corner cafe to grab a quick coffee. The closed sign was still up. I looked at the time and glanced down at their business hours on the door. They were supposed to be open at 8:00 a.m.—it was 8:10.

2020 in review: Customers who inspired us, plus top stories

While there's a lot we'll be happy to leave behind us, there are some things we're particularly proud of here at Zapier, and we wanted to take a moment to share them with you.

Running a business? Resolve to cultivate habits that help you grow.

If you're a small business owner, you're likely tightening up plans for next quarter, whether that means trying something new, maintaining course, or working to get things back on track.

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

Optimizing your product mix: The Goldilocks of business strategy

Remember Goldilocks? She stumbles upon an empty house and finds three bowls of porridge. The first one is too hot, the second one is too cold, and the last one is just right. 

Is link building worth it for small businesses?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.

How Zapier helped this founder keep engineers focused on product development

In the early years of my startup my co-founder and I faced a challenge familiar to many young tech companies: Our engineering resources were spread thin, with competing priorities and an ever-changing roadmap. Automation helped us

How automation helped OpenPhone tailor responses to customers

OpenPhone understands the challenges startups face better than most businesses. They built their product for small business owners who don't want to use their personal phones for work.