Articles tagged "SEO"

SEO vs. PPC: Which to choose for your growing business

Two of the main marketing strategies you'll hear about as a growing business are search engine optimization (SEO) and pay-per-click advertising (PPC). Here we'll talk about what each one does and how to know which one you should be focusing on.

Small videos, big results: How to create YouTube content for your small business

Anyone who's started a YouTube channel has probably daydreamed about one of their videos going viral. I know I did.

6 Google ranking factors you can actually do something about

Google's search algorithms—that's right, algorithms plural—are terrifying. Not only are there more ranking factors than you can count, but they're also constantly changing.

Better Blogging: How to Use Three Powerful SEO Tools Trusted by the Pros

There used to be 101 tricks you could pull to get to the top of Google's search results. And one by one, Google's squashed those shortcuts to make sure only the best content comes to the top.

How small businesses can optimize SEO for rich snippets

SEO can feel like a time-suck for small business owners. But organic search is among the biggest, most effective, and most reliable client acquisition channels.

Complete an SEO audit to help grow your business

If you aren't on the first page of Google search results, you don't exist. But don't have an existential crisis yet: search engine optimization (SEO) can get you there.

Copywriting vs. content writing: Which you need—and how to do them well

Driving traffic to your small business website is a never-ending struggle. SEO! Backlinks! Social promotion! As a small business owner, I'm beyond familiar with how hard it can be to get people to your site—and convert them.

Is link building worth it for small businesses?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.