Articles tagged "Marketing"

What is HubSpot—and what does it do?

HubSpot coined the term inbound marketing, but saying something is an inbound marketing tool doesn't mean much when you don't know what inbound marketing actually means. 

6 ways to automate Facebook Lead Ads

You've captured some leads in Facebook Lead Ads, and now you need to act fast. Here's how to supercharge your lead management with automation.

How to create a Facebook business Page that works

Here are seven things that I've learned through my experience—it's a combination of how-to tips and strategy suggestions, and they'll help you build a Facebook Page for your business that does more than just collect dust.

Optimize your ads with automation

Every ad and campaign needs to be carefully monitored. You also need to worry about purchase tracking, incoming lead forms, and messages—all across multiple platforms. Fortunately, you can use automation to streamline every aspect of your campaigns.

Hootsuite vs. Buffer: Which social media management tool is right for you? [2025]

We tested both apps to see how they stack up.

16 case study examples (+ 3 templates to make your own)

Check out these case study examples to learn what a business case study is, how it can be used for marketing, and how to create one—plus templates.

Programmatic SEO: How to increase search traffic with no-code tools

ActiveCampaign vs. Mailchimp: Which should you use? [2025]

HubSpot vs. Mailchimp: Which marketing tool is right for you? [2025]

We tested HubSpot and Mailchimp's marketing features to see how they stack up. Here's what we learned.

4 popular ways to use Zapier's ActiveCampaign integration

ActiveCampaign can help you generate and connect with leads, but it becomes even more powerful when you add automation to connect it with the rest of your company's tech stack.