Articles tagged "Marketing"

16 case study examples (+ 3 templates to make your own)

Check out these case study examples to learn what a business case study is, how it can be used for marketing, and how to create one—plus templates.

HubSpot vs. Marketo: Which marketing automation software is best? [2025]

HubSpot and Marketo are two leading marketing automation platforms. Here's how they stack up across features, ease of use, and cost, so you can choose the best for your team.

The 10 best email drip campaign software in 2025

With the right drip email software—which might just be part of your current email marketing app—you can create brilliantly timed and fully personalized emails.

The 8 best HubSpot alternatives in 2025

These HubSpot alternatives cover a variety of use cases across CRM, marketing automation, email marketing, and more.

What is HubSpot—and what does it do?

HubSpot coined the term inbound marketing, but saying something is an inbound marketing tool doesn't mean much when you don't know what inbound marketing actually means. 

How to build an email list and 24 winning strategies

Before you can run an effective email marketing strategy, you need to compile an email marketing list composed of people who are interested in your offerings.

Scaling operations: How Benchmark Mortgage uses automation to streamline workflows

Benchmark Mortgage streamlines operations with Zapier, automating lead management, compliance, and marketing to enhance efficiency and customer experience.

Optimize your ads with automation

Every ad and campaign needs to be carefully monitored. You also need to worry about purchase tracking, incoming lead forms, and messages—all across multiple platforms. Fortunately, you can use automation to streamline every aspect of your campaigns.

Hootsuite vs. Buffer: Which social media management tool is right for you? [2025]

We tested both apps to see how they stack up.

Programmatic SEO: How to increase search traffic with no-code tools