Articles tagged "Marketing"

7 Proven Product Marketing Tactics from an Early Salesforce and Dropbox VP

Adam Gross, the head of product at Heroku, has a long history in companies that now are some of the biggest players in technology, but he facilitated their growth back when they were still upstarts. Companies like Salesforce and Dropbox.

Go All-In-One: 10 CRMs with Awesome Marketing Automation Features

Your potential customers are only potential customers for a fleeting period of time. They'll visit your site, perhaps try out your app, check out your menu or look through the services you offer.

Don't Quit: How to Keep Sending Great Emails

The most important things in your email marketing are consistency and authenticity, along with feedback from your readers and experimentation. In closing, here's some quick pointers on how to achieve all of them in your email marketing.

Integrations: Simple Marketing for Developers

If you are a developer and your name isn't Patrick McKenzie, odds are marketing isn't your cup of tea.

Five Simple Ways to Say "Thanks" to a Journalist

Editor's Note: A version of this post originally appeared on the Mention blog earlier this year. You send a pitch, supply a press kit and conduct an interview. Fingers crossed, a story is published covering your company’s news.

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link.

How experts write case studies that convert, not bore

Among the many methods of marketers today, the written case study remains a tried and true practice to attract new customers.

Press Pages and Media Kits: Include These 7 Items to Please Reporters

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.

How to Acquire Customers: 19 "Traction" Channels to Start Testing Today

How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service?

15 Tools for the Non-Tech Marketer

Editor's Note: A version of this post originally appeared on the Unbounce blog earlier this month. "Learn to code." This honorable slogan has become the focal point of campaigns targeted at students, new graduates and job seekers alike.