Articles tagged "Marketing"

7 Proven Product Marketing Tactics from an Early Salesforce and Dropbox VP

Adam Gross, the head of product at Heroku, has a long history in companies that now are some of the biggest players in technology, but he facilitated their growth back when they were still upstarts. Companies like Salesforce and Dropbox.

Write Faster with Spreadsheets: 10 Shortcuts for Composing Outlines, Research, HTML Tables and More

If numbers are involved, a spreadsheet's the tool for the job. But spreadsheets can also be used for so much more: storing contacts, compiling research, organizing outlines, and more.

Go All-In-One: 10 CRMs with Awesome Marketing Automation Features

Your potential customers are only potential customers for a fleeting period of time. They'll visit your site, perhaps try out your app, check out your menu or look through the services you offer.

Don't Quit: How to Keep Sending Great Emails

The most important things in your email marketing are consistency and authenticity, along with feedback from your readers and experimentation. In closing, here's some quick pointers on how to achieve all of them in your email marketing.

Hacking Things Together: How to Code a Landing Page Without Coder Credentials

There are two main roles in the online world: content creators and coders. The content creators write copy, craft illustrations, and dream up tools that consumers will either pay (or endure ads) to enjoy.

The Endowed Progress Effect: How to Motivate Your Customers With a Head Start

I drink a lot of Starbucks. It’s a block from where I work and they make a pretty good Chai latte, but it's their rewards program that has me hooked. I get a star every time I make a purchase, and a free drink for every 12 gold stars I earn.

Experts Weigh In: 21 Email Marketing Mistakes to Avoid

Send plain text emails. lowercase every word in the subject line. Always put the call to action as a text link and a button link.

Press Pages and Media Kits: Include These 7 Items to Please Reporters

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.

How to Acquire Customers: 19 "Traction" Channels to Start Testing Today

How much of your time as an entrepreneur or member of a young company should be focused on acquiring customers versus developing your product or service?

How to Use Zapier to Automate Everything

You found workflow automation tool Zapier, which puts you ahead of the pack. Now you can start building workflows and connecting all your apps.