Articles tagged "Marketing"

8 business anniversary marketing ideas and examples worth celebrating

I get too many birthday emails from brands. Even with month-long offers, there's no way I can take advantage of every discount code, exclusive gift with purchase, or blow-out-the-candle GIF. 

12 Facebook ad copy examples to learn from

Facebook is a powerhouse customer acquisition platform for companies of all sizes. But in order to get great results, you need to have great ad copy. And in my experience, that's where lots of brands struggle. 

7 ways to integrate Mailchimp with your business-critical apps

Email marketing is having a moment and for good reason. It's an effective way to deliver your message to a wide audience while encouraging interested individuals to become active customers.

A guide to verticalization: What it is, when to try it, and how to get started

Verticalization is growing in popularity, so I chatted with some marketing pros across multiple industries to learn why it's a solid strategy—and how to do it right.

TikTok sales funnel: How to turn views into sales

In this guide, we share expert tips for building an effective TikTok sales funnel. Plus, how Upbeat Agency used these strategies to deliver outstanding results for their client, pet insurance provider Waggel.

Find new customers on TikTok with Omnisend

Turn TikTok engagement into marketing-qualified leads for your business. Automate Omnisend with Zapier and turn your TikTok prospects into subscribers.

10 examples of ethos in advertising to inspire your next campaign

A little bit of rhetorical theory can unlock why some ads work and others fall flat. Here, I'll talk about the value of ethos in ads and give you plenty of examples.

8 ways to automate your email newsletters and drip campaigns

Everyone seems to have an email newsletter these days, highlighting sales, promoting products, or providing useful content related to their service. Newsletters are an effective marketing tool, but there's a maintenance cost in order to do them well. 

App spotlight: ScoreApp 

ScoreApp is a quiz-making app for businesses who want a clearer picture of their prospects' pain points.

Reward your loyal customers with PassKit Membership

Want to offer a customer loyalty program but need help figuring out where to start? It's easier than you think. You can automatically issue digital membership cards to customers who want them using Passkit, Shopify, and Zapier.