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6 min read

Bundling your products for customer satisfaction—and profit

How product bundling and price bundling can help grow your business

By Alex Willen · February 10, 2021

A hero image with Cooper's Treats in front of a fireplace

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Alex Willen

Alex Willen is the Founder of Cooper's Treats, a premium dog treat business that he founded during the pandemic. He spent a decade as a product manager in Silicon Valley before leaving to start his own business, and he's never looked back. He lives in San Diego, CA with his wife Maggie and two dogs, Cooper and Maple.

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Product management

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