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App of the day

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App spotlight: Omnisend

By Nick Lucchesi · February 22, 2024
A hero image of the Omnisend app logo on a gray background.

Imagine you're vibing to the muzak as you inspect the organic milk at the supermarket. Just then, you get a text from a friend inviting you over for a movie, so you promptly ditch your cart in the middle of the aisle and head over.

That's not a thing in real life (I hope?), but in the eCommerce world, abandoned carts are very real. And they're just one of the zillion obstacles eCommerce businesses have to overcome. Enter Omnisend, an email and SMS marketing platform that offers a full suite of options to keep online shoppers engaged, create loyalty, and drive transactions to help you increase demand and create return visits.

Email and SMS marketing that keeps customers coming back

As the name implies, you can use Omnisend to reach your customers across all popular channels—like email, text, and push notifications—all customized to fit your brand voice. That way, however you reach your customers, you can be sure your message feels authentic.

Use Omnisend's rich template library to build compelling email marketing campaigns, then use its data-rich reporting feature to shape your future messaging. Or catch busy customers on the go with its SMS options that include text templates for birthdays, order confirmations, those pesky abandoned carts, and more. Plus, you can reach customers who want alerts about the latest drops with customizable push notifications.

Ominsend's multi-channel offerings help you meet your customers where they are.

Supercharge your Omnisend outreach with automation

When you automate Omnisend with Zapier, you can improve and scale how you communicate with customers simultaneously by connecting your business-critical tools.

With Zaps—Zapier's automated workflows—you can automatically add form submissions to your Omisend email lists, add new leads' emails to specific subscriber groups based on interest, and move addresses from other email services you manage, like Mailchimp.

Get started quickly with a few of our most popular Omnisend workflows: 

Create or update Omnisend subscribers from new Leadpages submissions

  • Leadpages logo
  • Omnisend logo
Leadpages + Omnisend
More details
    Make email marketing easy by automatically every new lead you get. Set up this Leadpages-Omnisend integration and Zapier will keep your subscriber lists accurate. Every new lead you get will be automatically added to Leadpages, and existing leads will be updated. From then on you can rest assured that all your leads are landing in the right place.

    Create Omnisend contacts from new Mailchimp subscribers

    • Mailchimp logo
    • Omnisend logo
    Mailchimp + Omnisend
    More details
      Don't worry about manually adding new Mailchimp subscribers to your Omnisend contacts list because this integration takes care of that for you. Any time you get a new Mailchimp subscriber, Zapier automatically creates a new contact or updates an existing one in Omnisend.

      Subscribe new Facebook Lead Ad leads to Omnisend lists

      • Facebook Lead Ads logo
      • Omnisend logo
      Facebook Lead Ads + Omnisend
      More details
        Facebook Lead Ads are an excellent way to grow your prospect lists, but taking the next step can be time-consuming. With this integration, though, you'll no longer need to think about adding new leads to a marketing campaign. Each new lead will be automatically added to the Omnisend list of your choice.

        Subscribe new Tidio leads to an Omnisend list

        • Tidio logo
        • Omnisend logo
        Tidio + Omnisend
        More details
          Managing subscribers one by one slows down your day. This integration will automatically add every new lead from Tidio chat to your Omnisend list. You can also select to trigger, or not to trigger welcome email automation in Omnisend for newly added contacts via this integration. That way, you can take this task off your plate and spend time on the work that drives your business forward.

          Create Omnisend subscribers from Typeform entries

          • Typeform logo
          • Omnisend logo
          Typeform + Omnisend
          More details
            Often times people fill out forms on your site and you'd like to maintain communications with them in the future. A good email list with a service like Omnisend makes this simple. And Zapier's Typeform-Omnisend integration is a breeze for just this sort of situation.

            Add or update Omnisend subscribers from new activity in ClickFunnels Classic contacts

            • ClickFunnels Classic logo
            • Omnisend logo
            ClickFunnels Classic + Omnisend
            More details
              Email marketing is a great way to stay in touch with your customers, but manually maintaining your contact lists can be a tedious process. Set up this Zapier integration, and whenever new contact activity is detected in your ClickFunnels Classic account, a new subscriber will be added a list in Omnisend automatically.

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              A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'