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Landbot: App spotlight

How this app can engage your audience with automated conversations

By Elena Alston · April 27, 2021
Landbot app logo on a pink background.

You've probably heard the buzz about bots: Chatbots aren't just the next big thing in marketing. They're already everywhere, firing off chirpy messages to customers when they land on a website, eagerly offering their friendly—if faceless—services to anyone who types a reply. 

The reason behind their existence is clear: 90% of consumers are more likely to do business with companies that answer inquiries immediately. And no small business can juggle dozens of customer conversations at once—not unless they employ a whole team of customer service specialists.  

The good news is that you don't have to choose between AI-powered bots (that often fail to simulate human conversation in hilarious ways) and hiring more people if you don't have the resources. Instead, you could go for a different kind of chatbot, like Landbot, whose entire concept is anti-AI. 

App origins: Building friendly but faceless bots 

In 2016, chatbots were the talk of the town. Gartner addressed the need for bots in customer service, while Facebook announced its new Messenger bots were in the making. 

The problem for small businesses? Most chatbots use AI and natural language processing to mimic human conversation. Programming these bots to say the right thing (and understand customer requests) required a whole army of resources. 

So when Landbot launched in 2017, it did so with a simplified approach: A drag-and-drop bot-builder that offers conversational choice prompts with buttons. No AI, no coding, and no typing required. 

Did you know? Landbot started as an internal experiment after the creators grew frustrated with their own AI bots. They then changed their concierge service model to SaaS and focused on serving other businesses instead of end customers.

Landbot today: Interactive chatting that's intuitive

Today, Landbot works with 50,000 businesses around the world. Some of those users are big brands (like Uber and Coca-Cola), but most are small businesses and a few non-profit organizations (like Doctors without Borders). 

Landbot helps your brand interact with your customers automatically using conditional logic on your website. With it, you can personalize client journeys in real-time. Plus, there's no shortage of GIFs, fun visuals, and bright, goofy buttons you can layer your conversations with. It's all about making the experience memorable, and that kind of pizzaz never fails to amuse.   

Fave feature: The chatbot template library offers premade bots to cover the most popular use cases. That includes lead generation, customer support, product launches, and forms and surveys—no code needed.

Automating the rest: Popular Landbot workflows

Just because you're already automating your customer conversations with Landbot, that doesn't mean you shouldn't connect your other tools to automate other tasks. And that's exactly what Zapier and Landbot can do for you when combined. 

Want a sample? Here are a few popular workflows to get you started:

Add rows to Google Sheets spreadsheets from new visitors reaching the Zapier Integration block in Landbot

  • Landbot logo
  • Google Sheets logo
Landbot + Google Sheets
More details
    Have your Landbot submissions automatically added to Google Sheets so it's easier to see and share results with colleagues. Once you set it up, this integration will automatically catch every new visitor reaching the Zapier Integration block in Landbot, saving the results to a new row on Google Sheets.

    Add new Landbot submissions to a Mailchimp list

    • Landbot logo
    • Mailchimp logo
    Landbot + Mailchimp
    More details
      Adding new subscriber to your Mailchimp lists from a Landbot new submission is as simple as connecting the two apps together in Zapier. Take email addresses, names, and any other information you'd like to collect with Landbot and automatically create a new subscriber within your Mailchimp list in just a few clicks. Save yourself the manual data entry and focus on the important things!

      Create Trello cards from new Landbot entries

      • Landbot logo
      • Trello logo
      Landbot + Trello
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        Trello makes it easy for teams to track projects and to-dos. So if you're using Landbot to collect sales leads, users feedback or product ideas that you want to transform into to-dos, Zapier can help. This Landbot-Trello integration automatically creates new Trello cards when someone completes your Landbot.

        Add or update HubSpot contacts from new Zapier block activations on Landbot

        • Landbot logo
        • HubSpot logo
        Landbot + HubSpot
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          After you've set up this integration, every time a visitor submission reaches a Zapier block activation on Landbot they will trigger this Zap, sending the data to HubSpot automatically and creating (or updating) a contact as a result. This will give you the best possible shot at continuing to engage your new leads!

          Send emails through Gmail for new entries on Landbot

          • Landbot logo
          • Gmail logo
          Landbot + Gmail
          More details
            After someone fills out a Landbot, you often want to send a follow-up email to the individual who completed it. Once activated, this Landbot-Gmail integration will automatically send an email to the recipients of your choice—either to you or the form respondent. Use this integration to send instant welcome emails or nurture your new leads.

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