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11 min read

What is intent data? A guide to smarter B2B sales and marketing

By Jeremy Payton · April 11, 2025
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Jeremy Payton

Jeremy has 14 years of combined experience in public relations, content writing, and account management. He also loves exploring nature with his wife Natalie and rescue pup, Falcor, and cheering on the sports teams of Ohio, the Buckeyes, Browns, Cavs, and Guardians. Fun fact: Jeremy is listed on IMDB as an actor for his role in a horror movie.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'