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App of the day

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Instagram for Business: App of the day

By Krystina Martinez · July 13, 2020
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Have you ever discovered a new shop or brand just by scrolling through your Instagram feed? You're not alone—more than a billion Instagram accounts worldwide are active each month, and 90 percent of them follow a business on the platform.

Whether you're a mom-and-pop shop, a solo entrepreneur, or a larger venture, this is the perfect time to step up your Instagram marketing game with an Instagram for Business account.

When you convert your regular Instagram account to a free Business profile, you essentially have the power of a storefront, right from your smartphone. Add information about your business, such as shop hours, location, and phone number to your account page. You can create and tag a post with products from your online store directly, so followers can easily purchase items that catch their eye.

You can also reach non-followers and turn them into potential customers with Instagram for Business. Your shopping posts can be shared on Instagram's Explore page, where users can find new accounts and content based on their interests. Promote specific posts or create ads in Stories to expand your reach.

And unlike personal accounts, Business profiles can get metrics on followers and how they interact with your content, so you can make smarter marketing decisions. Not a marketing genius? You can pick up tips and success stories to create visual content that delights followers and grows your business.

You can automate your business marketing with Zapier's Instagram for Business integrations. Here are a few popular Instagram for Business workflows to get you started.

Share new WordPress posts on Instagram

  • WordPress logo
  • Instagram for Business logo
WordPress + Instagram for Business
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    You've published a new blog post and now it's time to share with the world. Don't let the tedium of social media sharing get you down—we'll take care of it for you. When you publish a new WordPress post, this integration will trigger and automatically share the post's featured image and post link, so your followers can find your content quickly.

    Pin your new Instagram posts on Pinterest

    • Instagram for Business logo
    • Pinterest logo
    Instagram for Business + Pinterest
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      Instagram and Pinterest serve different purposes and audiences, but that doesn't mind they don't share content. Save yourself the trouble of posting the same content twice by setting up this automation. It will then watch your Instagram account, automatically triggering whenever you post a new photo or video and pinning it to a specified board on Pinterest. Now your followers can keep up with everything, no matter where they find you!

      New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Instagram for Business with Zapier.

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