The secret to a successful paid campaign isn't just delivering the right message to the right audience (although it certainly helps). It's also leveraging sales data to understand which leads actually convert—allowing you to optimize campaigns for real revenue instead of just clicks.
Fortunately, if you use Google Ads, you'll know it helps you both capture high-intent leads through pay-per-click ads and effectively track offline and online conversions. But once you have all that valuable sales data (like new leads and campaign performance), you'll need to take swift action on it—whether that means following up with potential customers, updating your CRM with their details, or sending conversion events back to Google Ads.
Automation can help you do this at scale. With just a few Zaps—our automated workflows—you can keep all the moving pieces in your advertising process running smoothly.
Supercharge your Google Ads campaigns
Optimize your ad performance by automating essential tasks like customer list syncing and offline conversion tracking. For a limited time, Zapier users get 2,000 free tasks per month for 6 months, helping you scale your campaigns effortlessly. Learn about the limited-time offer.
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Connect Google Ads with Google Sheets
Spreadsheets are a great way to store, organize, and analyze large amounts of information. When handling hundreds or thousands of leads at a time, your sales team can benefit from keeping prospect data in a spreadsheet that's always up to date.
But manually copying and pasting customer information between Google Ads and Google Sheets just isn't a practical long-term solution. Not only does it waste your time, but it'll also fall on the back burner as soon as you get busy. And there's a major risk of typos and human error.
Instead, Zapier can keep your spreadsheet in sync with Google Ads data automatically. This Zap creates a new row in Google Sheets anytime a new lead is generated in Google Ads.
Create Google Sheets rows for new Google Ads leads
If you're looking for an efficient way to keep your prospects organized, this integration can help! As soon as a new lead is generated in Google Ads, this Zap automatically adds their details to a row in a specified Google Sheets spreadsheet.
Or, if you often manually add new leads to a spreadsheet, use this Zap to automatically duplicate that contact's details into a Google Ads custom list.
Add contacts to Google Ads customer lists from new Google Sheets rows
If you're spending time manually entering contacts to your custom audience, this Zap gives you a better way to get that done. Once it's active, this integration automatically adds a contact to a Google Ads custom list as soon as their details are added to a new row in a Google Sheets spreadsheet.
Without full visibility into which leads actually turn into paying customers, you could be wasting ad budget on audiences that never convert. Marketing and marketing ops teams are constantly working to reduce ad costs, but if you're only tracking part of the customer journey, your campaigns may be optimizing for the wrong signals—leading to missed revenue opportunities.
Many conversions happen offline or through non-direct channels that aren't immediately tied to a Google ad click. It's crucial to report successful leads back to Google Ads, but manually tracking and updating each one just isn't scalable.
These workflows automatically send moving deals from your CRM tool (whether it's Salesforce, Pipedrive, or Hubspot) directly to Google Ads. You can use the filter and delay steps to customize your automation. For instance, you may only want to send Hubspot contact updates to Google Ads if a specific field (such as the "Lifecycle Stage") is changed.
Zapier has been instrumental in making sure the team has the right data and insights so we can all work together to support our prospects and customers and do what we can to make them successful.
Matt Grebow, Senior Manager of Demand Generation at ServiceTitan
Send updated deal stages from HubSpot to Google Ads as offline conversions
Boost efficiency in your marketing strategy with this integration. When a deal stage gets updated in HubSpot, it directly triggers an offline conversion in Google Ads. This workflow allows you to streamline data sharing between HubSpot and Google Ads, thereby helping you to track deal progress in an effective way. Experience real-time updates and stay on top of your conversion metrics without any manual work.
Seamlessly connect your marketing apps with this Zap so that you can stay freed up to focus on converting prospects. This integration automatically relays an offline conversion to your Google Ad account when a new deals matches a filter in Pipedrive.
When a new deal is created in HubSpot, sometimes you need a delay before triggering other actions. This Zap introduces a custom delay after each new HubSpot deal, ensuring you can send accurate offline conversions to Google Ads at the right moment. Automating this process will improve your tracking and reporting, allowing you to better measure the impact of your offline actions on ad performance.
When a record is updated in Salesforce, it’s important to ensure only certain updates trigger further actions. This Zap adds a condition that checks specific criteria before sending offline conversions to Google Ads. By automating this process, you'll streamline how updates in Salesforce impact your ad tracking, ensuring more accurate data and efficient workflows.
Want a more comprehensive picture of your ad performance? You can also track conversions based on other events, like online sales, webinar registrations, or purchases made over the phone. Use these Zaps to get started:
Log Google Ads offline conversions from new rows in Google Sheets
Keeping track of new business deals, sales, or leads in a Google spreadsheet? If you're running an ad campaign, you'll want all of those tracked as offline conversions as well. Just set up this integration and each new row entered in a specified Google Sheets spreadsheet will automatically send an offline conversion in Google Ads. Easily get a clearer picture of how effective an ad campaign is.
Need to stay responsive to new purchases? This Zap can help you do just that, with no added clicks or keystrokes. Once active, this Zap automatically triggers an offline conversion event in Google Ads for each new paid order in your Shopify account.
Improve campaign optimization, reporting, and performance of your Google Ads campaigns by automatically sending Offline Conversions to Google Ads from Calendly via this Zapier integration.
Improve campaign optimization, reporting, and performance of your Google Ads campaigns by automatically sending Offline Conversions to Google Ads from CallRail via this Zapier integration.
You and your team need to be aware of new leads so you can follow up in a timely manner. But unless your team is glued to your Google Ads dashboard, it's tough to stay on top of new leads.
If you want to keep stakeholders and sales staff in the loop about important notifications in Google Ads, automation is the simple solution. These Zaps automatically generate a custom email or Slack message for each new lead. That way, your team has the information they need to strike while the iron is hot and maximize sales opportunities.
Send Email in Gmail for new lead form entries in Google Ads
Act on new leads from Google Ads quicky. Take action within Gmail automatically whenever a new lead form entry is submitted by a prospective customer in Google Ads.
If you want keep everyone in the loop about your new Google Ads leads, just put this integration to work. After it's active, a custom email will be generated for your zapiermail.com automatically for each new lead generated in Google Ads, making sure that you and your team never miss a chance to follow up.
It's important to make sure your stakeholders are clued in when it comes to your new prospects. This integration lets you do just that, without any added clicks or keystrokes. Once this Zap is active, a custom Microsoft Outlook email will be sent for each new Google Ads lead that gets captured.
Keep your team notified with each new lead when you activate this Zap. It automatically triggers a custom message to a specified Send channel as soon as a new lead is captured in your Google Ads account. Make sure everyone stays in the loop, without getting slowed down by manual messages.
Paid advertising works best in tandem with your email marketing and sales strategy. While Google Ads gather top-of-funnel engagement and drive traffic to your site, your email list helps you nurture those visitors.
If someone clicks on a Google Ad and makes a purchase, you won't want to let them fall through the cracks. These Zaps send every new lead form entry from Google Ads directly to your CRM or email marketing tool of choice. From there, you can follow up or add them to an automated customer journey to ensure your brand stays top-of-mind.
Create contacts in HubSpot for new leads from Google Ads
Use this integration to automatically import new leads from Google Ads into HubSpot as contacts. This Zap saves you from the tedious task of duplicate data entry!
Prep your Mailchimp outreach effortlessly with this integration. Once it's active, this Zap automatically creates a new Mailchimp subscriber, or updates an existing subscriber, for every new lead you capture in Google Ads.
Set up this integration to keep your outreach on target without getting bogged down in duplicate data entry. Once it's active, this Zap automatically generates a subscriber in your Klaviyo account from each new lead capture in Google Ads.
Stop spending time and effort duplicating your lead details across platforms. This Zap seamlessly handles that work for you. Once it's active, each new lead in Google Ads will be automatically added as a lead to Salesforce.
On the other hand, you can increase ROI on ad spend by ensuring the right people are seeing your ad content. Anytime you add a new lead to Mailchimp, HubSpot, or Shopify, use one of these integrations to send that same information to Google Ads. That way, those new leads are more likely to see your ads—which increases sales without any extra effort on your part.
Add new Mailchimp subscribers to Google Ads customer lists
Add your current subscribers to a custom audience to ensure that the right people are seeing your ad content. This integration makes that easy. Once it's set up, each new Mailchimp subscriber will be automatically added to a specified Google Ads customer list.
Got new shoppers? Let's get them to be repeat shoppers with this integration. Just set it up and new Shopify customers will be added to Google Ads custom lists, ensuring that they're more likely to see your ad content. The right people viewing relevant ads will lead to more sales with no extra work on your part.
Who has time to switch back and forth between platforms? Make your workflow a tad smoother with this integration, which will allow you to simply add HubSpot contacts to a list to add them to Google Ads customer lists. No more copying and pasting between platforms, which means more time for you to do meaningful work.
Looking for a new way to get more sales from current customers? Add them to a list to send them ads. It's easy with this integration. After this Zap is set up, simply add an ActiveCampaign contact to a specified list and they'll be automatically added to a Google Ads custom list!
Zapier lets you connect Google Ads with thousands of popular apps. But even if you can't find the tool you're looking for in Zapier's App Directory, you still have options. Webhooks let you send data between Google Ads and an app that doesn't (yet) natively integrate with Zapier.
Webhooks send data automatically from one app to another. For example, maybe you'd like to record offline conversions in Google Ads whenever you make a sale in your eCommerce platform. Or maybe you want to send new lead form entries from Google Ads to your obscure CRM tool. These Zaps can get it done.
Trigger offline conversions in Google Ads with new caught webhooks
Customize and automate your workflows with this Zap to keep your outreach up to date, effortlessly. This integration automatically sends an offline conversion event in Google Ads as soon as a new webhook request is received at a specified URL.
Act on new leads from Google Ads quicky. Take action within Webhooks by Zapier automatically whenever a new lead form entry is submitted by a prospective customer in Google Ads.
The best way to streamline your advertising workflows is to go beyond a simple two-step Zap. When you start with the bigger picture, you can find even more opportunities for scaling while improving efficiency.
For example, here's a visualization (using Zapier Canvas) of how a marketing team might build an automated system that ensures every key action—from form submissions to purchases and beyond—is automatically handled. (Click to see a larger image in a new tab.)
With our Google Ads integration, you can automate, measure, and ultimately improve how your ads perform. From tracking offline conversions, managing notifications and spreadsheets, and syncing Google Ads to your CRM or email marketing tool, you can use automation to power your marketing strategy and improve your ROI.
This is just the start of what you can do with Google Ads and Zapier. What will you automate first?
This article was originally published in January 2020, with previous contributions by Ana Gotter and Nicole Replogle. It was most recently updated in March 2025 by Elena Alston.
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