There's a reason "Google" is both a noun and a verb: the software giant has a foothold in what seems like every aspect of our lives. Businesses around the world use Google for everything from information storage to communications to advertising and lead generation.
But even if your company does 90 percent of its work in the Google ecosystem, you can't escape using other apps for the other 10 percent of your business-critical tasks. For example, you might use Notion for project management or HubSpot to manage leads. No matter what your tech stack looks like, you need a streamlined and reliable way to connect it with your Google apps.
Fortunately, you can use Zapier's automated workflows (called Zaps) to connect Google's popular apps to thousands of other tools—including other Google apps. Scale your team productivity, marketing, and sales efforts by automating your most crucial tasks.
New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free to use this app, and thousands more, with Zapier.
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What is Google Workspace?
Google Workspace (formerly known as G Suite) is a software suite that includes Google's cloud-based apps for collaboration, productivity, and computing. You've probably used at least a few of Google's tools, like Gmail, Calendar, and Docs—but Google Workspace also includes less well-known apps like AppSheet, Jamboard, Voice, and Classroom.
Most of these individual apps are free if you have a free Gmail account. But your business can pay for a premium Google Workspace plan to get business versions of each app, a custom email for your business, and access to Google's AI assistant, Gemini.
Why should you automate your Google apps?
While a Google Workspace makes it easier to connect your Google tools, it's still limited in the kinds of automated workflows you can create. You might sign up for Google Workspace to simplify your business's tech stack and integrate across apps—but by automating your Google apps, you can save even more time and increase efficiency even further.
Since Zapier connects with thousands of apps, you can use automation to send information between a wide range of work tools, from project management apps to team collaboration tools and CRMs. And even if Zapier doesn't support a specific app, you can use webhooks to connect your Google apps to your full tech stack.
That way, you save your team countless hours they would've spent on tedious data entry and inefficient workflows—and you can spend that time growing your business instead.
To get started with a Zap template—what we call our pre-made workflows—just click on the button next to the name of a Zap you'd like to try. It only takes a few minutes to set it up. You can read more about setting up Zaps here.
Automate Google Sheets
Ask any business owner, and odds are good they'll say Google Sheets is one of the apps they rely on most. The tool can be a powerful source of truth for all your company data, from storing financial information to customer details to sales records.
But keeping your spreadsheets organized—and copying information to and from each sheet—can be a full-time job in itself. When you connect Google Sheets to your other tools, you can streamline information storage, reduce manual errors, and save time for your whole team. Do things like saving new leads from Facebook Lead Ads, storing important emails, and keeping a log of sales calls—all automatically.
Add info to a Google Sheet from new Webhook POST requests
Keeping an updated record of key information means you never have to wonder if there are missing or forgotten items. Set up this integration, and Zapier can catch a webhook POST from any source you want, automatically adding the information to a new row on Google Sheets once you've chosen which items go into different columns during setup. From then on, you can be sure we'll catch everything while you're free to work on other tasks.
Spreadsheets make it easy to filter and sort through new prospects, but take time to build. Use this Facebook Lead Ads-Google Sheets integration to link your records directly to your ads so you can keep your mind on marketing. After being set up, every new ad lead on Facebook will trigger this Zap, automatically creating a new row on Google Sheets with all those valuable details for you. Learn more in our
Often it's helpful to store, backup and organize emails matching certain characteristics to a Google Spreadsheet. This Gmail Google Sheets integration makes it a breeze to setup a simple rule (i.e. emails from:
This integration makes it easy to trigger an email via Gmail for updates in a Google Spreadsheet. You can trigger an email based on any update or specific updates to a certain column. Get step-by-step directions in our
You've had a good week of meetings, time to report back to your team about it! You could go back and try to remember them all, or you could let Zapier do all of that work for you. Once an event is scheduled with Calendly, a new row in a Google Sheets spreadsheet will be created automatically to easily store those details.
If your business is like most, a lot of your work happens over email. You probably use Gmail for team communication and keeping everyone in the loop about projects. Your team might even have separate email accounts to coordinate appointment booking, client communications, or customer support requests.
But when you rely on email to keep track of action items and important conversations, it can be hard to sift through all the junk mail and marketing emails to get to the good stuff. It's best to send important email details to project management and database apps, and save attachments to your Google Drive. Automating that process saves your team time and cuts down on human error.
And you can automate Gmail the other way, too. By setting up an automated workflow, you can send a personal follow-up email anytime a customer or lead takes a specific action—like clicking on a Facebook ad or filling out a contact form. Automated emails help you put a professional foot forward, no busywork required.
Save new Gmail emails matching certain traits to a Google Spreadsheet
Often it's helpful to store, backup and organize emails matching certain characteristics to a Google Spreadsheet. This Gmail Google Sheets integration makes it a breeze to setup a simple rule (i.e. emails from:
This integration makes it easy to trigger an email via Gmail for updates in a Google Spreadsheet. You can trigger an email based on any update or specific updates to a certain column. Get step-by-step directions in our
A personal welcome email is a great way to kick-start a relationship with a new customer.This Zap can help with that, triggering whenever a new lead follows your call to action on Facebook Lead Ads. This integration automatically inserts their details into your email template and sends them your personal message from Gmail. You also have the option of sending their details to a teammate so they can follow up instead.
After someone fills out a form on your site, you often want to receive an email notification or send a follow-up email to the individual who completed the form. This Zapier automation handles both gracefully, sending an email (customizable)—either to you or the form respondent—when a new form entry is submitted.
An organized calendar can simplify your life. It shows you exactly what to do next and makes sure you never miss an important meeting. But keeping that calendar organized manually is another story.
When you're spending all your time juggling appointments and rearranging your schedule, it can feel like your Google Calendar is more trouble than it's worth. Thankfully, automation can help.
You can create automated workflows to do things like cross-post events between calendar and project management apps, send yourself notifications in Slack for upcoming events, and more. That way, you can stop organizing your calendar and focus on actually getting stuff done instead.
Add new Google Calendar events to databases in Notion
Prep your follow-up workflows and stay organized effortlessly when you activate this Zap. Once it’s in place, this integration automatically adds an item to a specified database in Notion as soon as a new event is created in your Google Calendar.
"Heads up! Team meeting starts in 10 minutes." This Zap will be sure you and your team are ready for the next event with a Slack notification, automatically sent ten minutes before any new scheduled event starts on your Google Calendar.
Multiple calendars are helpful to compartmentalize your events, but who has time to manage them manually? That's where Zapier comes in. This Google Calendar integration will trigger with each new event you add, automatically copying it to the calendar you specify to save you the hassle of doing it yourself. Get a step-by-step walkthrough in our
Staying responsive to incoming feedback can be overwhelming, but not with this integration. Set up this Zap to turn incoming Google Forms responses into actionable items. Whenever a new response is received on Google Forms, this automation will parse their answers and create a quick event on Google Calendar for you.
"Call with Sarah starts in 1 hour!" Stay on top of your schedule with reminders in your Gmail inbox for upcoming meetings. With this Zapier automation, you can set up a customized email notification that includes the event summary, description and more. You can customize the notification time, too, having this email sent 2, 3, 4 or however many hours/minutes you'd like before the meeting.
There are plenty of benefits to storing important files in the cloud. You can access them anywhere, for one. You also don't have to worry about running out of hard drive storage (or file cabinet space, for that matter).
But Google Drive still comes with the same downsides as traditional file management. While you don't have to worry about misplacing a physical folder, it can still be hard to find the documents you need in a cluttered Google Drive account. Without a meticulous organizational system, digital files can easily get lost in random shared drives and sub-folders.
Thankfully, you can use automation to streamline your file management. For example, you can set up automated workflows to create a uniform filing and labeling system for documents. That way, no matter how much your team grows, new files saved from apps like Gmail or Zoom are labeled correctly and saved to the right folder.
Upload new Zoom recordings to Google Drive files instantly
When a new recording is made in Zoom, this workflow ensures it's immediately uploaded to Google Drive. This simple yet efficient process ensures your digital meetings are consistently stored and easily accessible from your drive. It also streamlines managing and archiving your virtual meetings, saving you time and keeping your digital workspace organized.
Stay updated with your Google Drive content on the go. With this workflow, whenever you add a new file to your Google Drive, Gmail instantly shoots an email out for you. This seamless connection ensures that you're always informed of your latest Google Drive additions, streamlining your project updates and document tracking.
Keep your files organized and easily accessible with this sleek workflow. Whenever a new email that matches your search criteria is received in Gmail, the related file gets promptly uploaded to Google Drive. This automation not only helps in streamlining data management but also ensures quick retrieval of important files. Stay on top of your information flow without any extra effort.
Google Forms are a great way to collect information from various sources, like leads, customers, and teammates. You might embed one into your website as a contact form or use one to collect survey responses for an upcoming company retreat. And since Google Forms can automatically save responses into a Google Sheet, they're a reliable way to not only collect but organize respondent data.
And by automating your Google Forms, you can ensure you actually follow up on that information. Zapier's workflows let you do things like send yourself notifications, message your team, or create new entries in your project management app for new form submissions.
Send email via Gmail for new Google Forms submissions
When someone fills out your form or takes your survey, follow up with them via email is a huge part of that process. If someone takes the time to give you information, you'll want to take the same time to thank them or ask more questions. Automate this process with the help of Zapier, and have that first follow up email go out all on it's own.
Knowing when you have new responses to your forms is key to staying on top of incoming information. Why not have that come right into your team chat app? Zapier can help you with that, and you'll always know when you have a new response to see.
When someone fills out a form in Google Forms, you likely have a list of things to do with that new information. With this integration, you won't have to create those tasks manually in your to-do app every single time, or worry about forgetting to do them! Let Zapier automation handle that for you by automatically saving new Google Forms responses as Trello cards.
Store responses from your forms directly in a spreadsheet! Use Zapier to automatically send those form responses right in a spreadsheet, and never worry about missing any submissions again.
Having the right information at the right time is critical. Set up this automation to help ensure nothing slips by, even when you're not watching. From then on, we'll automatically notify you of new Google Forms responses through Zapier's native email functionality, including every answer you need for complete context.
If you think for a living—whether it be to create content, devise strategy, or provide expertise for your team—it's likely you do a lot of that thinking in Google Docs. It's a powerful, flexible platform that lets you write collaboratively and access documents from any device. But if you create a lot of documents, you know how repetitive the process can become, especially if you generate docs for repeat use cases like meetings, sales agreements, or blog posts.
Save yourself and your team time by setting up automated workflows that create Google Docs for you. You could even generate new docs from a template, which streamlines workflows even more and creates consistency across your team.
Create Google Docs documents from new or updated Google Sheets spreadsheet rows
You need the info on your spreadsheet to also be on Google Docs. Get this integration. It sends data from Google Sheets spreadsheets to Google Docs. You add or update a row on your spreadsheet; we paste the info to a Google Doc document created from a template. No more switching between platforms or entering data twice.
This integration will turn the details from each new row in your Google Sheets spreadsheet into a perfectly-formatted Google doc, based on a specified template. Skip the hassle of copy-and-paste and get on with your work!
Here's an easy way to get commonly used forms or documents completed! Let's say you have a monthly budget template, or maybe you help create other people's resumes. If you frequently use info from others to enter into a template, this integration is for you. After setup, new Google Forms responses will automatically generate a Google Doc from a template. Just choose which template and you're good to go!
Want a simple way to view and edit your Typeform entries? Use this integration keep track of those responses by sending each new Typeform entry to Google Docs as a new text file. That way your data is in a safe, searchable place, rather than buried deep in the throws of your email.
Stay responsive to your RSS feed without needing to manually generate documents. This integration automatically creates a document from text in Google Docs for each new item added to your feed in RSS by Zapier!
Google Contacts is a lightweight and intuitive place to store contact information for clients and coworkers alike. It's easily searchable, and it even stores a list of people you've interacted with in other Google products (like Gmail).
But odds are good that you don't exclusively use Google Contacts for your business functions. For example, you probably use a dedicated CRM tool to manage leads and an email marketing platform to track your email list.
And many initial interactions probably don't happen over Gmail. What if a lead schedules a meeting with you in Acuity or a customer fills out a contact form on your website? It would be nice if those contacts also appeared in your Google Contacts directory for easy follow-up later.
You can use automation to link Google Contacts with all the other apps you use to store and manage important contact information. That way, your records stay up to date without extra effort on your part.
Create Google Contacts for new Acuity Scheduling appointments
If you need to follow up with your Acuity Scheduling clients with Gmail, use Zapier to update your Google Contacts directly when clients book new appointments.
Wish you had a spreadsheet of all your Google Contacts? Try this Google Contacts-Google Sheets integration. It automatically adds the details for your new or updated Google Contacts to a new row in your Google Sheets spreadsheet. Your contacts are now backed up with no extra effort.
Using Google Forms or Google Spreadsheets to collect and store contact data? This Google Sheets - Google Contacts integration will automatically create new contacts in Google Contacts when a new row is added to your spreadsheet.
You may reach out to your customers and leads from anywhere. Make sure their personal details are always within reach on Google Contacts by setting up this Zap to track them. When someone creates a new event on Calendly, their contact information will be sent to Google Contacts, automatically adding them to a list for you.
Quickly add contacts to Google Contacts with this Zap. Once this integration is in place, this integration automatically makes a new contact for each person who fills out your Jotform form.
Google Ads is a powerful tool for getting your business in front of your target audience. The pay-per-click (PPC) giant lets you use the Google ad network to promote your service offerings, video content, and brief ads to Google searchers.
But a PPC ad strategy involves a lot of moving parts. Keeping up with incoming sales data (and making informed decisions based on each ad's performance) takes time and effort. Instead of wasting hours on manual data entry—and risking missed opportunities as a result—you can use automation to simplify your lead generation process.
For example, you might automatically add leads from other sources to a Google Ads customer list, create backups of your Google Ads leads in a database, or automate your outreach with custom emails. The more time you save yourself copying and pasting across platforms, the more time you have to actually nurture those leads.
Add new Mailchimp subscribers to Google Ads customer lists
Add your current subscribers to a custom audience to ensure that the right people are seeing your ad content. This integration makes that easy. Once it's set up, each new Mailchimp subscriber will be automatically added to a specified Google Ads customer list.
Customize and automate your workflows with this Zap to keep your outreach up to date, effortlessly. This integration automatically sends an offline conversion event in Google Ads as soon as a new webhook request is received at a specified URL.
If you're looking for an efficient way to keep your prospects organized, this integration can help! As soon as a new lead is generated in Google Ads, this Zap automatically adds their details to a row in a specified Google Sheets spreadsheet.
When a new lead is generated in Google Ads, your stakeholders will want to know right away. Keep them in the loop effortlessly with this integration. After setup, each new lead in Google Ads will automatically generate a custom email in Gmail to a specified recipient, saving you from the hassle of manual messaging!
Who has time to switch back and forth between platforms? Make your workflow a tad smoother with this integration, which will allow you to automatically add contacts to Google Ads customer lists as soon as they're added to a list in HubSpot. Save yourself from copying and pasting between platforms, which means more time for you to do meaningful work.
Google Tasks makes it easy to add action items for yourself and your team directly from other Google apps—but let's face it: it's not the most functional to-do list app in its own right. What if your team uses Google Tasks to manage to-do items, but you prefer another task manager? The answer is simple: use automation to keep your to-do list up to date across all your apps.
Or maybe you love Google Tasks for its simplicity and easy integration with Google Calendar. In that case, it could be helpful to set up automated workflows to add tasks easily from other apps (like Slack). That way, you can keep your workday even more streamlined—saving yourself time to actually check things off your to-do list.
Save new tasks in Google Tasks in Notion databases
Ensure that your to-do list stays up to date across all your applications, without ever having to leave Notion. This integration lets you skip copy-and-paste chores by automatically adding a task to your Notion database as soon as it’s created in Google Tasks.
Slack is where your team doles out tasks. Google Tasks is where you manage personal tasks. To create new items in Google Tasks right from Slack, use this integration and next time you save a message a Google Tasks item will be created.
Tired of managing your to-do lists across multiple apps? Rather than having to add the same task to multiple lists, use this integration to automatically add each new Google task to Todoist.
Google Business Profile (previously Google My Business) is like a modern directory listing: it appears on search whenever a user Googles your business name or searches for businesses in your area. Your Google Business listing gives prospective customers important information like your business hours, contact information, and online reviews. When you optimize your Google Business Profile properly, it can be a powerful asset that increases your foot traffic and bottom line.
But as your business grows, monitoring your Google Business Profile reviews can be a full-time job in itself. It can be helpful to set up automated workflows to keep your team informed of new reviews, send automated replies, cross-post media across social platforms, and more. That way, you keep your Google Business Profile positive and professional, while saving yourself more time to run your business.
Post new messages to a Slack channel with reviews in Google My Business
Good customer relations take a team effort, but getting your team organized can mean time-consuming emails or, worse, meetings. Skip those inefficiencies with this integration, which automatically posts a new message to a specified Slack channel whenever new reviews of your business are submitted in Google My Business. Turn feedback into workflows and start collaborating without delay!
You care about customer feedback. More importantly, you want your customers to know that you care. Stop dragging your feet when responding to reviews by using this integration, which automatically creates, or updates, a reply to a Google My Business review the moment it's submitted for a specified location. Those quick replies will mean satisfied clients, but no extra work for you.
Google Sheets can turn messy qualitative feedback into actionable data, but it can't do the layout work for you. This integration can, though, automatically creating new rows in a specific Google Sheets spreadsheet when new reviews are submitted for your business in Google My Business. Skip tedious steps and start managing your feedback data more quickly and easily.
Keep your online presence consistent and save time by turning your new Facebook Pages posts into Google Business Profile posts. With this automation, every time you share a new post on your Facebook Page, a corresponding post will be created on your Google Business Profile listing. Stay connected with your audience on both platforms without extra effort.
One major perk of paying for a Google Workspace account is access to Google's AI model, Gemini. The latest release can analyze and summarize text, generate and edit images, and more. And since it integrates directly with Google apps like Docs, Sheets, Meet, and Gmail, you can use Google AI Studio in your work without switching to a new tab.
And with Zapier's Google AI Studio integration, you can hand off even more of your busywork to your AI assistant. Do things like generate project briefs based on email conversations, create meeting summaries based on audio recordings, and even build your own Slack assistant.
Create Notion tasks using Google AI Studio (Gemini) conversations generated from new Slack reactions
This Zapier template automates the process of task creation in Notion's kanban board using Google AI Studio (Gemini) and Slack reactions. When a user adds a specific reaction to a message in Slack, Google AI Studio (Gemini) generates a task from the message and adds it to Notion. The template then adds the task to the designated kanban board, making it easy to track and manage. This template streamlines task management and saves valuable time for teams.
When you quickly respond to Facebook messages with customized notes, you create a better customer experience. Use this Zap to instantly respond to Facebook messages with custom replies using Google AI Studio (Gemini).
Airtable + Google AI Studio (Gemini) + Google Docs
More details
Need to create blog outlines based on customer stories or team responses, but don't have the time? Use this integration so that it pulls newly submitted Airtable forms and their individual fields, then Google AI Studio (Gemini) will create an blog outline for you based on that information, before appending that text to a Google document.
Streamline business processes by automating Google Workspace
There's so much that automation can do with Google Workspace. From keeping your records up to date, to streamlining team communications, to optimizing your customer-facing activities, you can make each of those processes run more efficiently and effectively with automation.
Ready to connect your Google Workspace to your other business-critical apps? Check out our App Directory to see how you can integrate Google's suite of apps with your business tools.
This article was originally published in April 2020, written by Justin Pot. It was most recently updated by Nicole Replogle in July 2024.
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