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5 min read

Track Sales More Effectively with Facebook Offline Conversions

Understand which ads are bringing in the most business, even when that business happens outside of Facebook.

By Ellie Wilkinson · June 21, 2018
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Ellie Wilkinson

Ellie Wilkinson is a freelance writer and senior manager of customer success at Moz in Seattle.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'