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24 min read

The 13 best online form builder apps in 2025

The best Google Forms alternatives that will get the job done.

By Miguel Rebelo · July 2, 2025
A hero image with the logos of the best form builders

Forms have a reputation problem. Most people think they're just for getting feedback and collecting contact info, but forms are a great tool for other reasons: you can help customers submit support tickets, sign them up for an event, or even help your employees request new hardware for their departments.

Having an excellent form builder will help you create the forms you need to handle all these use cases—and more—while staying true to your brand image, keeping track of submissions, and understanding how to improve data collection as you go.

With so many online form builders to choose from, it's hard to know where to start. So I started for you: I considered over 100 form builders and did in-depth testing on dozens of them. From all that research and testing, here are the best tools to build your online forms.

The best online form builder apps

What makes the best form-building software?

How we evaluate and test apps

Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

Form apps let you build a form you can share with others, including a range of question types and input fields that allow you to gather any kind of information you need. At the bare minimum, these platforms will let you line up all your questions, share them quickly, and see a simple list of responses. More advanced form software includes analytics features, form access controls, AI-generated elements, and powerful reporting to give you more control and insight into each submission.

As I was testing, here's what I looked for in each form builder app:

  • Ease of use. The best form builder apps should be easy to pick up and intuitive to use, without having to read the entire help center.

  • Design and customization. Whether you're looking for consistent branding across channels or a more creative solution to drive engagement, your forms app should give you the tools to do so.

  • Ease of distribution. Can you get your form out there with a couple of clicks? Are there integration options to help you share your form to other platforms?

  • Powerful analytics tools. Here, I was looking at analytics (the metadata generated for your forms) as well as the quality and variety of reports (for the content your respondents enter on the form).

  • Extra features. I valued anything that improves the user experience, adds further integration and automation opportunities, or gives you better insight into the data collection process.

I signed up for each form maker and created a couple of forms, using templates as a base. I filled them out with sample data, and then ran some reports to see how detailed they were. When there were unique features, I also tested those to see if they were easy to use and if they added value to the experience—no one loves paying for useless stuff, right?

Before I dive in, a few other notes:

  • This list focuses on the best online form builders to get the job done, regardless of price. If you're looking for free options, take a look at Zapier's roundup of the best free survey tools and form builders.

  • If you want a specialized tool for surveys (which generally means things like question banks and analytics), then be sure to check out the best survey apps.

  • If you use WordPress and are looking for a form builder plugin, take a look at Zapier's list of the best WordPress form plugins.

  • If you're already using database or project management tools like Airtable or Asana, you might already have form-building features built in. Give them a quick test to see if they match your needs before you spring for a new app.

The best online form builders at a glance

Best for

Standout features

Pricing

Google Forms

Quickly creating powerful forms for free

Very easy to use; part of the Google software suite

100% free

Jotform

Starting from a template

Plenty of widgets and question types; advanced code customization available

Free plan available; paid plans start at $39/month

Feathery

Advanced logic

Intuitive no-code controls; create flows to improve connections between your apps

Free plan available; paid plans have custom pricing

Typeform

Conversational forms

Awesome user experience; step-by-step help available for embedding your forms

Free plan available; paid plans start at $29/month

Formless

A formless AI experience

New data collection experience for your respondents; easy building process

Plans start at $59/month

Fillout

Building a form with AI

Extremely versatile; payment forms available via Stripe integration

Free plan available; paid plans start at $19/month

Zapier Interfaces

Automation

Built-in database with Zapier Tables; build no-code apps around your forms

Free plan available; paid plans start at $20/month

Microsoft Forms

Real-time sync with Excel

Easy to use; has a few advanced features for free

100% free

Zoho Forms

Teams and approval flows

In-depth submission reports

Free plan available; paid plans start at $12/month

QuestionScout

Powerful reports

Easy to apply design themes to all your forms

Plans start at $5/month

Paperform

Creating order forms

Great design out-of-the-box; connects with Google's and Facebook's analytics tools

Plans start at $29/month

Formstack

Regulated industries and advanced analytics

Form accessibility checker; A/B form testing available

Plans start at $99/month

Tally

A free Google Forms alternative

Native integration with Notion; doc-like builder

Free plan available; paid plans from $29/month


Best free online form builder for quickly creating powerful forms

Google Forms (Web)

A screenshot of Google Forms, our pick for the best free online form builder

Google Forms pros:

  • Very easy to use

  • Part of the Google software suite

Google Forms cons:

  • Lacking advanced conditional branching features

Google does it again. If you need to put together a useful form quickly, Google Forms is your best bet for getting the job done within the hour.

Building a form in Google Forms is easy and intuitive. You choose from 17 templates or build from scratch. Start typing your questions, and Google Forms can guess which question type it is, saving you a precious few seconds over choosing it from the dropdown menu. Even if this is your first time building a form, the result will look great. The simple controls help you stay on track and save time, but they prevent you from creating something unique if that's what you're looking for.

When you're done, simply click the Send button, and choose to send it via email (either a link to the form or the entire form embedded in the body), copy a link to share manually, or embed the form as HTML on your site. When the responses start trickling in, you can see them in a list of aggregated data or individually, along with a collection of charts appropriate to the question type. If you're a spreadsheet wizard, you can take this data to Google Sheets and look for deeper connections there.

In addition to that Sheets integration, you can also pre-fill a form to save your respondents some time, collaborate with others on your form, and browse a collection of add-ons on the Google Workspace Marketplace.

Save even more time by connecting Google Forms with Zapier to send your form data to other apps in your tech stack. Learn more about how to automate Google Forms, or get started with one of these pre-built workflows.

Send email via Gmail for new Google Forms submissions

  • Google Forms logo
  • Gmail logo
Google Forms + Gmail
More details
    When someone fills out your form or takes your survey, follow up with them via email is a huge part of that process. If someone takes the time to give you information, you'll want to take the same time to thank them or ask more questions. Automate this process with the help of Zapier, and have that first follow up email go out all on it's own.

    Share Google Forms responses in a Slack channel

    • Google Forms logo
    • Slack logo
    Google Forms + Slack
    More details
      Knowing when you have new responses to your forms is key to staying on top of incoming information. Why not have that come right into your team chat app? Zapier can help you with that, and you'll always know when you have a new response to see.

      Create Trello cards from new Google Forms responses

      • Google Forms logo
      • Trello logo
      Google Forms + Trello
      More details
        When someone fills out a form in Google Forms, you likely have a list of things to do with that new information. With this integration, you won't have to create those tasks manually in your to-do app every single time, or worry about forgetting to do them! Let Zapier automation handle that for you by automatically saving new Google Forms responses as Trello cards.

        Google Forms price: 100% free

        Best online form builder for starting from a template

        Jotform (Web, iOS, Android)

        Screenshot of Jotform, our pick for the best online form builder for building a form from a template

        Jotform pros:

        • Plenty of widgets and question types

        • Advanced code customization available

        • AI-powered chat features

        Jotform cons:

        • Free plan has limits on forms, submissions, views, and storage

        Do you suffer from form builder's block? Dread the blank (form) page? Jotform users don't. With a massive form template library at your disposal, you can pick one of the thousands of templates available, from general use cases all the way to previously-unheard-of niches.

        You can customize almost everything about your form's design in the visual editor. And if that still doesn't meet expectations, there's an advanced editor to go deeper into it. Still not satisfied? Click on the CSS editor, and code all you want. It's one of the most flexible apps on the list as far as design features go.

        When sharing your form, Jotform offers all the same options as the competition, along with unique ones, like sharing as a fillable PDF, embedding an interactive feedback button on your website, and downloading the entire source code if you want to have your developers add a couple of extra features to it.

        Maybe the most unique feature is the ability to present your form like a chat. Jotform provides you with an AI agent that you can train on information about your brand, your product, or anything you'd like to share with your respondents. Train it by copying and pasting text, sharing a website link, uploading a file, adding a Zendesk knowledge base, or simply giving it a question-answer guideline. To respondents, it'll feel a bit more like they're being engaged in a one-on-one conversation than filling out a traditional form.

        As for extras, Jotform integrates with a wide range of payment platforms, lets you add widgets to your forms—such as embedding Instagram posts or gathering signatures with Adobe Sign—and you can even create an app from your forms, which your respondents can download and keep on their phones.

        You can do even more with Jotform by connecting it to Zapier and sending the data you collect to where it needs to be. Learn more about how to automate Jotform, or take a look at these examples to get you started.

        Add new Jotform submissions to Excel spreadsheet rows

        • Jotform logo
        • Microsoft Excel logo
        Jotform + Microsoft Excel
        More details
          The days of exporting your form submissions by hand are over. Set up this integration and Zapier will do it for you from now on. Any new Jotform submission will automatically create a new row on an Excel spreadsheet with all the responses you want, ready to be sorted, calculated, and analyzed at your leisure.

          Send WhatsApp Notifications messages for new Jotform submissions

          • Jotform logo
          • WhatsApp Notifications logo
          Jotform + WhatsApp Notifications
          More details
            Stay in the loop with your incoming Jotform submissions seamlessly by using this efficient workflow. Each time a new submission is made on Jotform, a corresponding message gets sent through WhatsApp Notifications. This streamlined combination ensures you're consistently updated and connected, improving your productivity and communication response time.

            Add new Jotform submissions to Excel as rows in a table

            • Jotform logo
            • Microsoft Excel logo
            Jotform + Microsoft Excel
            More details
              It's easy to manage groups of related data with tables in Excel. This Zap will make things even easier for you, automatically adding new Jotform submissions to Excel as rows in a table. That way, you can keep all of your data up-to-date and in a central location.

              Jotform price: Free plan available; paid plans start at $39/month

              Best form software for advanced logic

              Feathery (Web)

              Feathery, our pick for the best form software for advanced logic

              Feathery pros:

              • Intuitive no-code controls

              • Create flows to improve connections between your apps

              • Tons of design customization

              Feathery cons:

              • Steep learning curve

              Feathery stands out in the crowded form-building landscape with its advanced logic capabilities. More than simple data collection forms, it'll let you build what it calls flows: core processes of an app or web service, helping you connect scattered databases, simplify login processes, and perform data checks as your audience interacts with the form.

              These features bring Feathery almost into the app-building territory. If your IT department has a massive backlog, you can get your hands dirty and knock a few critical problems out of the park. And later on, IT can come in and add their own code to tweak your original solution and connect it to the bigger data infrastructure.

              You'll also get plenty of customization options when building the form itself—you can edit pretty much any of the design and layout to a T. Adjust the width and height of the form as well as the margins and padding, or get even more granular by changing the background and fill for multiple-choice questions.

              To do even more with your forms, integrate Feathery with Zapier and connect it to all the other apps in your tech stack. Learn more about how to automate Feathery, or get started with one of these pre-made workflows.

              Add new Feathery form responses to Google Sheets rows

              • Feathery logo
              • Google Sheets logo
              Feathery + Google Sheets
              More details
                Once this integration is active, new Feathery form submissions will be added to Google Sheets rows automatically.

                Post to Webhooks by Zapier with new form completions in Feathery

                • Feathery logo
                • Webhooks by Zapier logo
                Feathery + Webhooks by Zapier
                More details
                  Streamline your form submission process using Feathery and Webhooks by Zapier. This workflow begins when a form is completed in Feathery, triggering a POST action in Webhooks, efficiently directing responses where you need them. This process simplifies your data management, saving you precious time.

                  Create or update persons in Customer.io when new data is received in Feathery

                  • Feathery logo
                  • Customer.io logo
                  Feathery + Customer.io
                  More details
                    When new data is received in Feathery, this workflow ensures the information gets instantly updated or creates a new profile in Customer.io. Enhance your customer interactions by keeping their details up-to-date. This simple yet effective automation streamlines your process, saving you valuable time by keeping your customer records current and accurate.

                    In addition to the Zapier integration, Feathery will help you leverage Stripe for online payments or Plaid to pull bank information directly into your form. There are detailed tutorials for each integration, giving you the confidence to copy and paste API keys and test the connections yourself. You can then set up how data should be pushed and pulled on a no-code flow designer, where you set the rules of what happens when the user ticks a box, fills a field, or chooses a specific option.

                    Feathery was built for product teams, but it's equally good for the tech-forward who want to create powerful shortcuts for data and logic in a fraction of time—and for a fraction of the cost, too.

                    Feathery price: Free plan available; paid plans have custom pricing.

                    Best form app for conversational forms

                    Typeform (Web)

                    Screenshot of Typeform, our pick for the best online form builder for conversational data collection

                    Typeform pros:

                    • Awesome user experience

                    • Step-by-step help available for embedding your forms

                    Typeform cons:

                    • Very limited free plan

                    Typeform is synonymous with conversational forms: forms that show questions card by card, one at a time. The user experience is so polished and powerful that your form respondents can ditch their mouse and reply to forms using only their keyboard.

                    To start, you can build from scratch, import questions, create with AI, or sync to HubSpot. If you pick the AI option, you can feed it a custom prompt or pick one of three shortcut choices: product recommendation quiz, lead qualification form, or personality quiz. The product recommendation and personality quizzes are called match quizzes because Typeform uses AI to generate questions and creates logic rules to match responses to specific outcomes.

                    The builder interface is equally elegant, uncluttered, and easy to use. There are a lot of visual assists and tooltips to guide you as you build, and it's nearly impossible to make a form that doesn't look great. You can start from 1,500 form templates and style them with more than 50 design themes. And you can tweak the design by switching up the question card layouts, fonts, icons, and alignments. I like that you can also check for accessibility issues, such as making sure there's enough contrast between your background and the question text.

                    When the responses start piling up, you can see them as the classic submissions list, view charts based on question type, and generate rich reports that you can share via link. One unique option is the ability to tag submissions, letting you organize them by your own categories, or even attach tasks if a response needs you to do something about it. Other analytics include conversion rate, time to complete, and where people usually give up on filling out the form.

                    A handy extra you'll find in Typeform—and one that speaks to its focus on aesthetics—is the ability to add your brand kit to the platform. Your forms will stay consistent no matter where you share them.

                    You can connect Typeform to Zapier, making sure all your Typeform data gets to where you want it, and even sending out automated follow-ups. Learn more about how to automate Typeform, or try one of these pre-made templates.

                    Get email notifications or send follow-ups to new Typeform respondents

                    • Typeform logo
                    • Gmail logo
                    Typeform + Gmail
                    More details
                      After someone fills out a form on your site, you often want to receive an email notification or send a follow-up email to the individual who completed the form. This Zapier automation handles both gracefully, sending an email (customizable)—either to you or the form respondent—when a new form entry is submitted.

                      Get email notifications for new Typeform entries

                      • Typeform logo
                      • Email by Zapier logo
                      Typeform + Email by Zapier
                      More details
                        Make sure you know when you have new leads so you can take action. This integration helps by automatically sending an outbound email when there is a new entry in Typeform. You'll be able to follow up with leads more effectively than ever.

                        Collect new Typeform responses as rows on Google Sheets

                        • Typeform logo
                        • Google Sheets logo
                        Typeform + Google Sheets
                        More details
                          Forms are great at capturing user information, but exporting their results takes time. Zapier can help you analyze those entries in a spreadsheet automatically with this integration. Once you set it up, it will catch every new entry you receive on a Typeform, saving the results to a new row on Google Sheets so you don't have to do it yourself.

                          Typeform price: Free plan available; paid plans start at $29/month

                          Looking for a more affordable Typeform alternative? Consider checking out Quill Forms, a conversational form builder that starts at $15 per month.

                          Best online form builder for a formless AI experience

                          Formless (Web)

                          Formless, our pick for the best online form builder for a formless AI experience

                          Formless pros:

                          • New data collection experience for your respondents

                          • Easy building process

                          Formless cons:

                          • Slight delay between questions can lead to user drop-off

                          We've seen the concept of AI-powered conversational forms already used with Jotform, but Formless takes it to a new level. This Typeform product thrives entirely on breaking the structuring of the traditional form-building experience. This means no need for juggling question types, input fields, or form sections. Instead, you'll be using prompts most of the time.

                          You can take a virtual tour or watch a tutorial video to learn how to use the app, but it's very easy to use. On top of using AI to generate a form, you can create from scratch or use any of the eight templates to engage inbound leads, get feedback, calculate quotes, and even create job applications/answer candidate questions. 

                          If you go with the "from scratch" or AI option, you'll start by adding the purpose of the form to anchor the AI on the task at hand. Then, pick which tone of voice best fits your brand. There's an indicator of how chatty each of them is—and it's no wonder that sassy and energetic types generate more words, right?

                          With the personality locked in, the next important step is Journey. Here, you'll list all the topics you want to ask about. The coolest part is how you can write every aspect of your question in natural language, and Formless will understand what the question type is, dynamically offering it to your respondents—conditional logic included. For example, if you say "if the customer talks about product A instead of product B, ask why they didn't choose product B," Formless will apply that rule in the conversation—no extra configuration required.

                          Since this is almost a chat experience, this form can double as a simple customer support tool. You can train the AI with snippets or documents to add information about your products and services. Whenever a user asks a question at any time, they'll get an instant answer. And if your AI form hasn't finished all the Journey questions, it'll find a way to tie it back in and get to the end.

                          After a conversation is inactive for 8 minutes, you'll get the new data in your Analytics tab. And if you love drilling into voice of customer data, head over to conversation transcripts to mine questions and the writing style of your target audience. You'll get an AI-generated summary of how each individual responded with their overall sentiment, plus the key info from their responses filtered out, and a full transcript of the chat. You can move these insights into your other work apps too. Just connect Formless to Zapier, and start automating.

                          New formless entry to Webhook post

                          • formless logo
                          • Webhooks by Zapier logo
                          formless + Webhooks by Zapier
                          More details
                            So you made an awesome form and you got some responses? Yay you! Now you can eliminate any manual work by posting those entries to a specific URL via Webhook. Here's how...

                            Add new Formless responses to Google Sheets rows

                            • formless logo
                            • Google Sheets logo
                            formless + Google Sheets
                            More details
                              Add your form data straight to Google Sheets. With this template active, whenever you receive a new response in Formless, the data will be added to Google Sheets automatically.

                              Send Slack channel messages for new Formless responses

                              • formless logo
                              • Slack logo
                              formless + Slack
                              More details
                                Send your new Formless responses straight to the Slack channel of your choice to keep your team up-to-date automatically.

                                Formless price: Paid plans start at $59/month

                                Best online form builder for building a form with AI

                                Fillout (Web)

                                Fillout, our pick for the best form software for building a form with AI

                                Fillout pros:

                                • Extremely versatile

                                • Payment forms available via Stripe integration

                                Fillout cons:

                                • No analytics on the free plan

                                Love traditional forms but not the building process? Take the artificially intelligent shortcut with Fillout, a simple form builder with a generous free plan and a great range of integrations.

                                When starting a new form with AI, you can either use a prompt, drop a URL, or upload a PDF. AI is also involved in styling: pick from 10 inspiration images , and the engine will apply that vibe to the form, but I wouldn't say it's anything special. It just turns the image into a background that's hidden behind another solid complementary color that covers most of the page. But the AI-generated questions are on-point (with a small caveat: I asked it to create a rating question that ranged from 1-5 and it provided 1-10).

                                Beyond the AI features, designing a good-looking form is easy, as the controls strike a good balance between simplicity and power. You can edit typography, colors, and the basic layout. The interface itself has a set of colorful buttons to help you distinguish each question type, something that helps guide your eyes and understand what you can do on each screen.

                                One quirky thing to be aware of, especially if you become a returning user of Fillout: the AI creation feature seems to only be available if you specifically go to the fillout.com/ai-form-builder URL. If you simply log in and navigate to your home portal where all your existing forms are, the option to use AI to generate questions won't be available.

                                Once you're done editing your form, you can polish it a bit more before sharing. You can add and customize cover and ending pages to give your audience a better user experience. If you want to sell something, you can add a payment page to make the transaction on the form. And there's a built-in scheduler that connects to Google Calendar and is available on the free plan. If you upgrade to a paid plan, you can even build a login page, so your respondents can create accounts and access protected information.

                                And while Fillout has a deep integration with Notion, Airtable, and Google Sheets, you can also connect it to Zapier, adding support for thousands more apps. Learn how to automate Fillout, or get started with these pre-made workflows.

                                Send WhatsApp Notifications messages for new Fillout Forms submissions

                                • Fillout Forms logo
                                • WhatsApp Notifications logo
                                Fillout Forms + WhatsApp Notifications
                                More details
                                  Stay efficient and responsive with this streamlined workflow. When a new submission is made in Fillout Forms, this automation promptly sends a message through your WhatsApp Notifications. Perfect for crucial updates, instant information sharing, or timely notifications, this workflow guarantees that you stay notified and responsive, no matter how busy your schedule gets.

                                  Add new Fillout Forms responses to Google Sheets rows

                                  • Fillout Forms logo
                                  • Google Sheets logo
                                  Fillout Forms + Google Sheets
                                  More details
                                    With this integration, you can have your Fillout Forms submissions automatically added to Google Sheets, making it easier to share results with colleagues. Once you've set it up, every time there's a new Fillout Forms response, a corresponding row will be automatically added to the Google Sheets spreadsheet you've designated.

                                    Send emails in Gmail for new submissions in Fillout Forms

                                    • Fillout Forms logo
                                    • Gmail logo
                                    Fillout Forms + Gmail
                                    More details
                                      Effortlessly stay on top of new submissions in your Fillout Forms app by instantly sending an email notification through Gmail. This seamless workflow helps you monitor incoming submissions and act on them quickly without having to manually check the app. Save valuable time and ensure timely response with this simple and efficient automation.

                                      Fillout price: Free plan available. Paid plans start at $19 per month.

                                      Best online form builder for automation

                                      Zapier Interfaces (Web)

                                      Zapier Interfaces, our pick for the best online form builder app for automation

                                      Zapier Interfaces pros:

                                      • Good for building internal tools around data collection

                                      • Simple but powerful controls and settings

                                      Zapier Interfaces cons:

                                      • Less customizable designs than other options

                                      You're not a machine. So why do repetitive work every day when you can automate your data collection workflows and have more time to work on strategy? That's what Zapier Interfaces is for.

                                      Interfaces is more of a full app builder than a form platform, which explains its extra powers. Unlike most other apps on this list, you can add multiple pages to each of your projects. Then, inside each page, you can drag and drop customizable components both for gathering and displaying data.

                                      As you build out your forms, you'll realize that your submissions need a place to live. That place is Zapier Tables, an automation-first data source with a generous free tier. While you can use Tables to view data, you can quickly build a private Interfaces page to display that data and create filtered reports, ready to share with your team.

                                      Once you get a form ready to collect responses, it's time to integrate it with the apps you use for work. And here, there are so many setup options that it's really up to how you configure your Zaps. You can move the data from Tables into an analytics app to get a big-picture view; you can pull data from your CRM to enrich each submission; you can run a simple decision-making tree using the conditional steps to see which clients are a best fit for your business. And you can pull in the power of AI along the way, wherever you need it.

                                      Here are a few examples to get you started.

                                      Person add icon with a night colored background
                                      Lead Capture Template

                                      Easily capture new leads and email them from within the connected table.

                                      Chat Icon
                                      Get in Touch Template

                                      Collect contact details and follow-up to increase speed to lead time.

                                      Interfaces Template Icon Free Offer
                                      Free Offer Template

                                      Discover the power of Zapier’s Free Offer Template to collect valuable leads through a custom form, and engage them with automated, personalized emails.

                                      Configure once, reuse endlessly. And if you've got a tinkering itch like I do, you can keep improving these screens and Zaps over time. Interfaces is much more modular than other options in this list, meaning you can add or remove components and connections as your needs evolve. It can either be the main system on your tech stack or a support for streamlining parts of your work processes.

                                      Zapier Interfaces price: Free plan available. Pain plans start at $20/month.

                                      Best free online form builder for real-time sync with Excel

                                      Microsoft Forms (Web, Windows)

                                      Screenshot of Microsoft Forms, our pick for the best online form builder for AI question suggestions and themes

                                      Microsoft Forms pros:

                                      • Easy to use

                                      • Has a few advanced features for free

                                      Microsoft Forms cons:

                                      • Limited integration outside the Microsoft ecosystem

                                      Microsoft Forms isn't a household name like many other Microsoft apps, true. But this free online form creator is intuitive, and it plays well with Excel, offering real-time sync: any time a new submission is saved, it gets passed to your connected spreadsheet right away. Like Google Forms, it focuses on getting a good form in the hands of your audience as fast as possible.

                                      It definitely feels like a Microsoft product, so if you've been using Microsoft apps for a long time, you'll get the gist of the navigation quickly. It starts you off with four scenario options: Survey, Quiz, Invitation, or Registration. Once you pick one, you get access to about 12+ templates per category. Since it's a free tool, you get very few question types (only eight), but that's not terrible for free.

                                      Adding your questions is easy, and you can edit the settings on any of them by hovering and clicking the appropriate button in a WYSIWYG editor. If some of your answers require specific inputs—e.g., only let people over 65 years old submit the form—you can set up these input validation settings on each question.

                                      When you click the Style button, you'll be able to see AI-powered theme suggestions. Click on a color or background image below, and the themes will update based on that choice. Some even have animated backgrounds, giving a touch of life to your form—beware of those with fast-moving graphics, though.

                                      As far as distribution, you have the usual options: send a link or QR code, share via social media, or embed using HTML. But you can also send an email directly from Microsoft Forms—it'll craft the email for you, and all you have to do is input the recipient's address.

                                      Microsoft Forms is free, but you need to log in to your free Microsoft account before visiting the link (it might ask you to subscribe to a Microsoft 365 plan if you're not already logged in). If your budget allows it, consider trying out Microsoft Copilot Pro for Forms: it lets you generate and customize forms with the power of AI.

                                      Microsoft Forms price: 100% free

                                      Best online form builder for teams and approval flows

                                      Zoho Forms (Web, iOS, Android)

                                      Zoho Forms, our pick for the best online form builder for teams and approval flows

                                      Zoho Forms pros:

                                      • In-depth submission reports

                                      • Wide range of integration options

                                      Zoho Forms cons:

                                      • Steep learning curve for advanced features

                                      Zoho Forms is part of the Zoho software suite, which means it thinks at an organizational level. You can add your coworkers or other stakeholders to the app and share forms with them quickly, tracking submissions and requests in a single place.

                                      If you work at a large company, you know that some requests may have to be approved by multiple people. Zoho Forms gets this. It lets you create approval flows, a set of rules on how to escalate requests. Let's say you have an asset request form, like the one you see in the screenshot above. If there's more than one manager involved in the decision-making process, you can route the request form through the direct supervisor first. If that supervisor approves, it goes to the next manager in the hierarchy, and so on—until it's green-lit or refused. 

                                      You can pick from 65 form templates. Once you tweak the questions to your needs, there are 40+ themes to make it look good (and on brand). Zoho Forms comes with a dedicated visual form editor, where you can edit pretty much anything in your form's layout. I also love the ability to create multiple column sections within the form. Most apps just have one question stacked beneath the previous, but Zoho Forms gives you much more flexibility when it comes to structure.

                                      The reports section is also robust, letting you see a list of results and allowing you to build your own reports by setting question/answer filters and showing/hiding questions. In addition to tracking IPs and geolocation, you can also track source traffic through UTM, URL parameters, and Google Analytics.

                                      To streamline things even more, you can connect Zoho Forms with Zapier, so your form responses end up where you want them. Learn more about how to automate Zoho Forms, or get started with one of these templates.

                                      Send Slack messages for new Zoho Forms submissions

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                                      • Slack logo
                                      Zoho Forms + Slack
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                                        Make sure you never let your Zoho Forms submissions fall through the cracks. Use this Zoho Forms-Slack integration to get a direct message in Slack automatically whenever your form is filled out.

                                        Add new Zoho Forms submissions to Mailchimp as subscribers

                                        • Zoho Forms logo
                                        • Mailchimp logo
                                        Zoho Forms + Mailchimp
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                                          Eliminate the manual process of adding a subscriber to Mailchimp every time a new Zoho Forms submission comes in. Connect Zoho Forms and Mailchimp with Zapier and watch your email lists grow automatically.

                                          Add new Zoho Forms submissions to Trello as cards

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                                          • Trello logo
                                          Zoho Forms + Trello
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                                            Provide your teams with the information collected using Zoho Forms right in Trello. This Zoho Forms-Trello integration automatically turns every submission you receive into a brand new Trello card. Assign these cards to the right team member and change the way you manage your projects.

                                            Zoho Forms price: Free plan available; paid plans start at $12/month

                                            Best form app for powerful reports

                                            QuestionScout (Web)

                                            QuestionScout, our pick for the best form app for powerful reports

                                            QuestionScout pros:

                                            • Easy to apply design themes to all your forms

                                            • Detailed onboarding tutorial

                                            QuestionScout cons:

                                            • Setting up reports can be complex

                                            QuestionScout supports you from creating your first question right up through hitting send. The app has a range of tutorials that explain everything in succinct blocks. They're never wordy, boring, or overwhelming, and you can set up the same kind of help for your form respondents by customizing tooltips and error messages.

                                            I liked this support, but what drew me in most was the reports section. Remember the submissions list that all form-building apps have? Here, you can set up your own filters and create multiple views of your data, either with list or chart views, much like you would in a database app like Airtable or Notion. These views are saved, so you can always see that angle with a click of a button.

                                            It goes one step further: you can create cross-tab reports. This means that you can see the relationship between the answers to two different questions. Let's say you're running an employee feedback form, and you want to see how the following answers are related:

                                            1. How long have you been working at our company?

                                            2. How meaningful do you find your work? Rate from 1 to 5.

                                            With a cross-tab report, you can see if your employees find work more meaningful after they've been with you for a long time, or if your company has a good onboarding process that makes new hires feel that what they do matters. Setting up these views and analyzing them takes time—and requires some skills in statistics—but it's possible to do in QuestionScout without plugging the data into another app.

                                            Start from more than 70 form templates and design themes, and keep them as they are or break them completely with the full customization available on the visual editor. The sharing options are in line with the basics, with sharing via link, QR code, email, or via Facebook/X/LinkedIn.

                                            As for notable extras, QuestionScout lets you connect analytics tools and payment platforms to enable shopping on your forms. And when you're ready to publish your first form, connect QuestionScout with Zapier to send that data wherever you need it to be.

                                            Send emails in Gmail for new QuestionScout submissions

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                                            • Gmail logo
                                            QuestionScout + Gmail
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                                              Instantly receive an email notification whenever there's a new submission in your QuestionScout form with this automation. This workflow is designed to keep you informed by sending an email using your Gmail account as soon as a new submission is made in QuestionScout. Stay up-to-date without manual effort and never miss important form submissions.

                                              Create and update LeadConnector contacts from new QuestionScout submissions

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                                              • LeadConnector logo
                                              QuestionScout + LeadConnector
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                                                Effortlessly manage your leads with this seamless workflow between QuestionScout and LeadConnector. Whenever there's a new submission in QuestionScout, this automation will add or update a contact in LeadConnector, ensuring your lead data stays fresh and up-to-date. Save time on manual data entry and focus on nurturing those leads instead.

                                                Add new QuestionScout submissions to Google Sheets as rows

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                                                • Google Sheets logo
                                                QuestionScout + Google Sheets
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                                                  Easily organize and store your QuestionScout submissions with this efficient workflow. When new submissions come through QuestionScout, a row will be created in a designated Google Sheets spreadsheet, keeping all your data neatly arranged and accessible for future analysis or reporting. Say goodbye to manual data entry and embrace a seamless automation process.

                                                  QuestionScout price: Plans start at $5/month

                                                  Best online form builder for creating order forms

                                                  Paperform (Web)

                                                  Screenshot of Paperform, our pick for the best online form builder for creating order forms

                                                  Paperform pros:

                                                  • Great design out-of-the-box

                                                  • Connects with Google's and Facebook's analytics tools

                                                  Paperform cons:

                                                  • Interface takes some getting used to

                                                  Paperform in three words: beautiful, clean, and sleek. The most attractive possibility here is how you can create and manage forms to take orders and make sales.

                                                  When you create a form, add a Products section, then input what you're selling. You can add the name, SKU, image, price, minimum and maximum quantities, as well as the total available stock. You can even import your product list as a CSV file to save some time.

                                                  There's coupon support and custom pricing rules if, for example, you want to add an extra to each sale to offset the payment platform costs. Paperform integrates with Stripe, Braintree, PayPal Business, and Square to help you process those transactions.

                                                  You can create forms from scratch, use AI, or go with a template. I love the huge variety of niche templates to choose from, including donation forms, travel forms, church forms, and even random trivia quiz forms. Creating a new form is like creating a document. You add blocks with headers, images, or descriptions, and then the input fields. As you build, you see exactly what your users will see in the end result. To change the settings on a block, just hover over it, and click the cog. The form builder interface is slightly clunkier than most apps on this list, but it's still quite easy to use.

                                                  Paperform has the basic reporting features and analytics, and it integrates with Google Analytics and Meta Pixel to help increase your sales based on that intel. You can connect it to even more tools by using Paperform's Zapier integration to get your data where you need it. Learn more about how to automate Paperform, or get started with one of these pre-made workflows.

                                                  Add new Paperform submission as a new row in Google Sheets

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                                                  • Google Sheets logo
                                                  Paperform + Google Sheets
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                                                    Sometimes, you just need to dig into your numbers in Google Sheets. Keep your spreadsheets up-to-date with the latest data from your forms with this Zapier integration, which will automatically add a new row in your spreadsheet for each new Paerform form submission.

                                                    Save uploaded files from Paperform to Google Drive

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                                                    • Google Drive logo
                                                    Paperform + Google Drive
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                                                      Paperform makes it so easy to create a unique and beautiful form for capturing files and information. But getting those files to your cloud storage can be a pain. This automation makes it a snap. After you set it up, whenever someone uploads a file to a Paperform form, Zapier will save the file to a Google Drive folder.

                                                      Add records to Airtable for new Paperform submissions

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                                                      • Airtable logo
                                                      Paperform + Airtable
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                                                        You can use Airtable to build all kinds of fantastic business systems and processes. Paperform is fantastic at representing your business, and capturing the exact data you need, which makes Paperform and Airtable an absolutely killer combo! This Zap makes it simple to take your new form submissions and add them as records in Airtable, automatically.

                                                        Paperform price: Plans start at $29/month

                                                        Best online form builder for regulated industries and advanced analytics

                                                        Formstack (Web, iOS, Android)

                                                        Screenshot of Formstack, our pick for the best online form builder for advanced analytics and regulated industries

                                                        Formstack pros:

                                                        • Form accessibility checker

                                                        • A/B form testing available

                                                        Formstack cons:

                                                        • Limited design freedom

                                                        • The AI form generator isn't that accurate

                                                        If you work in an industry that has to respect strict procedures and tight data-handling policies—including everything from GDPR to HIPAA—Formstack (now owned by Intellistack) will help you gather data while staying compliant.

                                                        If you don't want to start from zero, you can pick one of the 40+ form templates or generate a form with AI. When I tried the AI option, it over-performed by quite a bit—I asked for a form with four multiple choice questions, but it gave me 20 questions of multiple choice, short answer, and a few others, with no option to regenerate the form for better accuracy. 

                                                        Fortunately, the builder is easy to work with, and the form's design features are fully customizable with a visual editor, or by using CSS. And when you're ready to send it out, sharing is fast. You can use a link or QR code, or embed it on your website with JavaScript, iFrame, or Lightbox—simply copy and paste the script, and you're good to go.

                                                        In addition to a responses list and the ability to browse individual submissions, you can also configure charts to see the data visually. The analytics even let you see where respondents were on the map when they responded along with the IP addresses, operating systems, and browsers used to access the form. You'll also get the conversion rate: how many folks completed the form compared to how many viewed it.

                                                        Formstack offers a few interesting extras too. First is an add-on called Conversion Kit, which lets you run A/B tests with your forms and integrate analytics platforms such as Google Analytics. Another one I liked is that Formstack lets you know if your form is easily readable by accessibility tools (Section 508 Compliance standards). With so many people using assistive technology, this can help you create new connections with people that were previously excluded from rich web experiences.

                                                        By connecting Formstack to Zapier, you can make sure all your Formstack submissions get to the right place, no matter where you keep your data. Learn more about how to automate Formstack, or get started with one of these pre-made workflows.

                                                        Add new Formstack entries to Asana as tasks

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                                                        • Asana logo
                                                        Formstack + Asana
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                                                          Need a publich form to allow teams, customers, or partners to send tasks into Asana? Each time a Formstack entry is created, this Formstack-Asana integration will automatically add it as a task to Asana.

                                                          Get Slack notifications for new Formstack submissions

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                                                          • Slack logo
                                                          Formstack + Slack
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                                                            Getting notified for new Formstack submissions in Slack helps you keep track of responses in near real time. Once you set up this Formstack-Slack integration, you'll get a Slack message for every Formstack submission from that point forward. You can choose to have your Formstack submissions sent to you via @slackbot, or you can designate a specific channel for them.

                                                            Create new posts in Webhooks by Zapier with each new form submission on Formstack

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                                                            • Webhooks by Zapier logo
                                                            Formstack + Webhooks by Zapier
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                                                              Streamline your online data collection process with this handy workflow. Every time a new form is submitted in Formstack, this automation will post the data to a specified URL through the Webhooks by Zapier tool. This system allows you to instantaneously send gathered information where it's needed, saving precious time. Efficient, swift, and hassle-free, it keeps your online form processes running smoothly.

                                                              Formstack price: Plans start at $99/month; HIPAA compliance only on Enterprise plans

                                                              Looking for an alternative with form encryption? Take a look at Formsite (which is powered by Formstack)—it offers high data security features at a lower price point.

                                                              Best online form builder for a free Google Forms alternative

                                                              Tally (Web)

                                                              Tally, our pick for the best free Google Forms alternative

                                                              Tally Pros:

                                                              • Unlimited forms and responses for free

                                                              • Great for doc-style editing

                                                              • Free conditional logic and scoring

                                                              Tally Cons:

                                                              • Limited customization options for free users

                                                              At first glance, Tally might come across as a little intimidating as a form builder, given it doesn't fit the typical look of a platform for creating forms. It actually looks like a doc—and it kind of works like one, too.

                                                              But Tally is very good at providing simple instructions to get new users started and comfortable with the platform. When you're creating your first form, it'll prompt you to hit the / button to insert a question type (e.g., short answer, multiple choice, a linear scale). Once you choose an option, Tally takes it from there by inserting all the placeholder elements for the question, so all you need to do is customize it with a specific question and answers.

                                                              You can also customize the design and layout to your heart's content with the ability to change the basics, like background or button colors, and the more advanced aspects, like page width and margin (custom CSS is available for paid users). Tally also lets you add conditional logic and calculations—like giving more weight to users who say they use your product every day, then using those values to show a personalized message or calculate a final score.

                                                              When respondents fill out your form, you'll see their answers within a basic summary tab or as individual submissions. But you can also tap into Google Ads, Google Analytics, and Meta Pixel for more insights.

                                                              For any users already familiar with Notion, Tally makes it easy to embed a form right into a Notion page. Just copy the Tally link, and paste it into your Notion page—no code necessary. But even if you're not a Notion loyalist already, anyone looking for a free, easy-to-use form builder will especially love Tally for its unlimited forms and unlimited responses available for free tier users. That makes it a great Google Forms alternative.

                                                              Tally has a growing ecosystem of direct integrations, including Slack, Google Sheets, Airtable, and Coda. But if you're looking to tap into even more tools, Zapier lets you connect Tally to thousands of other apps you already use. Learn more about how to automate Tally, or get started with one of these pre-made workflows.

                                                              Update Mailchimp subscribers from new Tally responses

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                                                              • Mailchimp logo
                                                              Tally + Mailchimp
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                                                                When people fill out a Tally form, you'd like to send them an email in the future. This Tally-Mailchimp integration automatically creates or updates new subscribers in Mailchimp, making sure you're email lists are up to date.

                                                                Create a contact in Hubspot for every new Tally form response

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                                                                • HubSpot logo
                                                                Tally + HubSpot
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                                                                  Tired of manually inputting Tally form responses into your CRM or marketing automation tool? Use this Tally Hubspot integration and Zapier will automatically create a new Hubspot contact for every form response.

                                                                  Create Google Calendar events from new Tally form responses

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                                                                  • Google Calendar logo
                                                                  Tally + Google Calendar
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                                                                    Tally forms enables you to collect dates and times, but adding those to your Google Calendar can be time-consuming. This Zapier integration automatically creates a Google Calendar event whenever there is a new form submission. Never manually update your calendar again!

                                                                    Tally Price: Free plan available; paid plans from $29/month.

                                                                    What's the best form software?

                                                                    Any of these picks should be able to serve you across use cases, so you won't have to couple it with another platform to do what you need to do. My suggestion is to pick a few that stand out based on my descriptions and give them a try. There aren't any demos or complicated onboarding processes to get started, and all of the paid apps come with a free trial, so you'll be able to figure out quickly which form app fits you best.

                                                                    Read more:

                                                                    Originally published in June 2014 by Matthew Guay, this post has also had contributions from Jessica Greene, Eric Ravenscraft, and Kristina Lauren. The most recent update was in July 2025.

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