The 12 best AI marketing tools in 2025

Marketers wear all the hats. No matter what part of marketing you work in, it's likely you're asked to stretch your skills into another area. But with more and more AI marketing tools being released every day, it's made this multi-jobbing a lot easier. 

I've spent a lot of time tinkering with these tools. Based on those experiences and the research and testing done by the team at Zapier, I've put together a list of the best AI marketing tools to help you work more efficiently.

The best AI marketing tools by category

Whether you're looking to speed up the process of brainstorming new campaign ideas or drafting long-form copy, there's an AI marketing tool to help. But every business's needs are different, so what works for one may not work for another. Having said that, here are different categories of AI marketing tools you may need, along with an app recommendation and links to other options if you want to learn more.

• The best AI marketing tools for images and videos

• The best AI marketing tools for research and writing

• The best AI marketing tools for social media

• The best AI marketing tool for automating your workflows

What is an AI marketing tool?

An AI marketing tool is any software that uses artificial intelligence to help you with your marketing-related tasks.

We tend to jump straight to content creation when we think about using AI in marketing, but how you employ AI will depend a lot on your role. Here are some of the ways AI marketing tools might help you in your day-to-day:

• Ad enhancement and targeting

• Content optimization

• Brand alignment

• Market research

• Sentiment analysis

• Translation for multilingual campaigns

• Predictive lead scoring

• Creating customer-facing bots

And that's just scratching the surface. As AI becomes the new normal, most of the apps you use will have AI features deeply integrated into every step of your workflow. Until then, these are the best AI marketing tools available to you now.

The best AI marketing tools at a glance

The best AI marketing tools for images and videos

Some of the most important assets you'll need as a marketer are visual. And while you'll want to hire an expert for in-depth campaigns, it's important to be nimble when it comes to creating things like blog post hero images or quick video explanations for clients.

AI image generators like DALL·E 3

DALL·E 3 pros:

• Incredibly easy to use

• Included with ChatGPT Plus, so you get a lot of AI for your money

DALL·E 3 cons:

• ChatGPT controls can be hit or miss

AI image generators can help you create unique images that are customizable to your brand, and DALL·E 3 works well for this purpose. You can access it through ChatGPT or Microsoft Copilot, which makes it incredibly easy to use despite its powerful features. With simple AI art prompts, you can generate digital artwork that's business-ready, and it has some image editing features to go along with it.

OpenAI, the company behind DALL·E, also offers an API that allows developers to build apps that integrate with DALL·E. Because of that, you can connect DALL·E to Zapier to do things like automatically generate images from Google Forms or HubSpot responses—or any other apps you use. Learn more about how to automate AI image generation, or get started with one of these pre-made workflows.

DALL·E pricing: DALL·E 3 is included as part of ChatGPT Plus at $20/month (billed monthly) and available for free through Microsoft Copilot. API pricing is more complex, but starts from $0.016/image.

DALL·E isn't the only AI art generator worth trying out. Here's a list of the best AI image generators for more options.

AI photo editors like Adobe Photoshop

Adobe Photoshop pros:

• Some of the best AI-powered tools you can find in any app

• It's still Photoshop, with all the power and control that gives you

Adobe Photoshop cons:

• Steep learning curve

AI image generators can produce creative assets, but if you want to take things to the next level, you'll need an AI image editor. They can elevate your AI-generated images, or you can use them to make your own designs and photography work for the context you need.

Adobe Photoshop is the big name here. Among other neat tricks, Photoshop lets you remove unwanted objects from an image and replace them with generated content that blends in seamlessly to the original.

You can also use Adobe Photoshop in tandem with Lightroom—another Adobe image editor that's geared more toward managing and processing photos. Lightroom also integrates with Zapier, so you can automate your photo editing workflows. Here are a few ideas to get you started. 

Adobe Photoshop pricing: From $19.99/month (billed monthly) for the Photography Plan, which includes Adobe Photoshop Lightroom and 500 generative credits to use generative features. 

If Photoshop doesn't work for you—or if its learning curve is too steep—take a look at Zapier's list of the best AI photo editors for more recommendations.

AI video generators like Runway

Runway pros:

• Advanced AI tools for unique results

• Great help content

Runway cons:

• Steep learning curve

Whether it's for personalized marketing collateral, internal messaging, or a short YouTube tutorial, quick video creation using AI is a huge win. Sure, AI-generated videos won't be as authentic as the human-made version, but they get the job done.

Runway takes a unique approach to AI video generation: it lets you capture and generate unique videos from prompts instead of kicking things off with a pre-defined template. 

But text-to-video isn't the only trick in the book. Runway has a large collection of AI-powered tools to remove backgrounds, create super-slow motion video, and generate subtitles—among many others that work with sound and static images. The platform has a serious video-editing vibe, but all the tools are surprisingly easy to use, even if it's hard to understand what's really going on behind the scenes.

Runway pricing: Free plan includes 125 one-time credits (you can't buy more); Standard plan for $12/user/month (billed annually) includes 625 monthly credits with the option to top up.

AI video generators and editors like Descript

Descript pros:

• Intuitive controls

• Edit video by editing the transcription

Descript cons:

• Transcription is inaccurate from time to time

If you want less of an AI video generator and more of an editor, Descript is one of the best tools for the job. It's primarily an audio and video editing tool that lets you edit a video by editing the transcript. Instead of scrolling through the timeline to split or trim, simply highlight the parts of the transcript that you want gone, and Descript edits it out for you. No more going back and forth to see if the cut is well done: you can edit video just as you would a text document. It's powerful, easy to use, and perfect for team collaboration. 

Descript also offers other cool AI goods with its Underlord toolkit. There are AI features to help you refine the audio to studio quality, run auto multicam to cut to whoever's speaking, and even generate highlights and clips for you to post on short-form socials.

Descript pricing: Free plan available with 1 hour of transcription and 1 watermark-free video at 720p each month; paid plans start at $12/user/month (billed annually) for more transcription hours and higher quality exports. 

For more AI video generation and editing tools, check out Zapier's list of the best AI video generators.

The best AI marketing tools for research and writing

Research and writing go hand in hand. After all, you shouldn't be creating content without doing research first, whether it's market research, subject matter research, or anything in between. These AI marketing tools will help you make sure you're doing your due diligence—and then help you create the content you want to produce.

AI chatbots like ChatGPT

ChatGPT pros:

• Easy to use and kind of fun

• Powerful

ChatGPT cons:

• Custom-made chatbots are accessible only through ChatGPT

With everything on your plate, you need a tireless assistant adept at handling any tasks thrown at them. Enter: AI chatbots. They're virtual team members that can help you deliver better customer experiences. 

ChatGPT is the chatbot to beat. It can help you brainstorm, format your content, generate personalized marketing messages, and even help with market research. And it does all these things conversationally, remembering previous discussions and using them as context to deliver more accurate and on-brand outputs. You can also build your own custom bot with unique instructions and data using GPTs, allowing you to get to your desired output faster. 

OpenAI is also rolling out real-time video, screen share, and image upload functionality when using Voice Mode on the mobile app, which means you have even more ways to collaborate with ChatGPT in real time. 

Plus, when you connect ChatGPT to Zapier, you can kick off conversations from inside the other apps you use most. Learn more about how to automate ChatGPT, or get started with one of these workflows.

ChatGPT pricing: Free plan available; paid plans from $20/month (billed monthly) for ChatGPT Plus.

Check out Zapier's lists of best AI chatbots and the best ChatGPT alternatives to explore other options.

AI writing generators like Jasper

Jasper pros:

• One of the most mature and feature-filled AI writing generators on the market

• Integrates with Grammarly, Surfer, and its own AI art generator

Jasper cons:

• Expensive given that all the apps use similar language models 

AI writing tools help kickstart your creative engine by turning ideas into coherent content. While AI text generators have a tendency to produce generic information, they've developed to the point where they can actually deliver usable marketing materials that match your brand and audience. You still need human oversight, but it can speed up your process a lot.

Jasper is one of the most robust tools. It offers a knowledge base where you can upload company facts, style guides, and product catalogs to teach the AI about your business. Then, with features like brand voice and memory, it can craft accurate campaign ads, outlines, first drafts, and emails that are more authentic to your brand. It also has a browser extension that allows you to use it within other apps as you work.

You can even connect it to thousands of other apps using Jasper's Zapier integration. Learn more about how to automate content marketing with Jasper, or try one of these pre-built workflows.

Jasper pricing: From $39/user/month (billed annually) for the Creator plan, which includes 1 brand voice and SEO mode; Pro plan starts at $59/user/month, which includes advanced AI features and more marketing tools. 

For more options, here's Zapier's list of the best AI writing generators.

AI SEO content optimization tools like Clearscope

Clearscope pros:

• Highly detailed content insights 

• Shareable brief templates

Clearscope cons:

• More expensive compared to most comparable alternatives

Content optimization tools help you make sure your content ranks. They're like an eagle-eyed editor and SEO-focused research assistant rolled into one. Each app will scan your content, analyze what else is out there, and tell you what's missing in yours. Then, it'll make recommendations to help your piece rise above the competition.

Clearscope is definitely one to try out. It's expensive, but it packs in all sorts of features to help improve the quality of your content and stand out in the search results. At a glance, you can see the keywords, questions, and sections to include in your article—all while perusing competing content on the same screen. Compile comprehensive briefs in minutes, share them with external writers, and work wherever you like—whether that's Google Docs or WordPress. 

Clearscope pricing: Paid plans start at $189/month and include 30 monthly keyword discovery credits. 

If Clearscope isn't in the fiscal cards for you, take a look at these other options for the best SEO content optimization tools. Or, if your site is on WordPress, you can use one of these WordPress SEO plugins.

AI grammar checkers and rewording tools like Grammarly

Grammarly pros: 

• Also offers a free online paraphrasing tool

• Ability to create a brand style guide  

Grammarly cons: 

• Language support available only in English 

Once you've created and optimized your content, an AI grammar checker and rewording tool will help you polish it so you don't ruin the rest of your hard work with an embarrassing typo.

Grammarly is the tool of choice for most writers and marketers. It serves as a silent writing partner, watching your content and catching elusive mistakes. It'll sniff out spelling and punctuation errors and ensure your writing strikes the right note when you feed it your brand style guide and configure tone of voice. And its built-in generative AI toolset can identify gaps in content quality, offer suggestions for improvement, and even assist with content generation.

Grammarly pricing: Free plan available; $12/month (billed annually) for the Premium plan.

Here's Zapier's list of the best AI grammar checkers and rewording tools.

The best AI marketing tools for social media

Social media is a very specific beast. Instead of writing, images, or video, it's all of the above, all the time. Here are some AI marketing tools to help you tackle your social media faster.

AI social media management editors like FeedHive

FeedHive pros:

• You can add variables to your post, so you can fill them with dynamic content

• Plenty of AI features

FeedHive cons:

• AI hashtags and AI performance prediction not available on the lowest paid plan

Social media management tools are necessary to juggle all the tasks needed to execute a strong social media strategy. 

FeedHive is a great tool to check out in this category. It brings lots of AI and automation features to help with everything from content generation to recycling, posting, and monitoring. For example, AI-powered content recycling helps you turn existing posts into new ones without redundancy, and AI-powered conditional posting uses AI to measure engagement for a post and then takes a specific action if engagement is high enough. 

FeedHive pricing: Paid plans start at $15/month (billed annually) for 4 social accounts with AI Writing Assistant included. AI hashtag suggestions and AI performance prediction avaialble only on higher paid plans. 

For more options, here's Zapier's list of the best AI tools for social media management.

Free AI design tools like Canva

Canva pros:

• Robust library of design templates

• Canva AI offers a wide range of AI-powered design features 

Canva cons:

• You still see paid features in the free version, which can be annoying if you try to use them

You need visuals to stand out on social, but that doesn't mean you should add graphic design to the top of your hat pile. Graphic design tools can help you handle the granular elements so you can focus on more important things like crafting posts your audience will resonate with.

Canva is a great first tool to check out. It has millions of templates for all sorts of use cases, from LinkedIn carousels to Instagram Stories and everything in between. There's a drag-and-drop editor and a great selection of free assets for quick customization. Canva also offers a rich suite of AI-powered features—most of which are locked behind a Pro subscription. But you can use the AI text-to-image generator and a few of the other Magic Design tools on the free plan.  

To get even more out of Canva, use Zapier's Canva integration to automate your design workflows. Learn more about how to automate Canva, or use these workflows to get started.

Canva pricing: Free plan includes 1,000,000+ templates and other assets, 5 GB of cloud storage, and some AI features; from $10/month (billed annually) for Canva Pro, which includes more storage and advanced AI features. 

Here's a list of more Canva alternatives and social media graphic design tools, including other AI-powered tools like Adobe Express.

AI voice generators like ElevenLabs

ElevenLabs pros: 

• Offers 300+ voices 

• Advanced voice search and filtering tools 

ElevenLabs cons: 

• Less powerful voice generation controls than other comparable platforms 

Recording a voice-over to go with your product demo video is challenging enough. There's never enough time to rehearse your lines. And you have to go through multiple takes to get what you want. AI voice generators can help deliver impressive text renditions without needing to plug a top-of-the-line mic into your computer. 

ElevenLabs tops the list of voice generators—and for good reason. It features over 300 voices and there are advanced search and filtering tools to help you find the right one that matches your needs. Paste in your text or upload an audio track, choose the voice you want to use, and ElevenLabs will take care of the rest. 

ElevenLabs pricing: Free for ~10 minutes of audio every month; paid plans start at $5/month (or $50/year) for ~30 minutes of audio and extra features like voice cloning.

If ElevenLabs doesn't offer enough granular controls, here's a list of the best AI voice generators. 

The best app for automating your AI marketing tools

Each of these AI marketing tools is impressive on its own. But when you pair AI with automation, you can take your AI tech stack to a whole new level. 

An AI automation tool like Zapier

Zapier pros: 

• Built-in AI at every step 

• Offers a no-code app builder, database tool, and chatbot builder all in one platform

Zapier cons: 

• Free plan is limited to two-step automations 

This is the Zapier blog, so of course we recommend Zapier—but so do other marketers.

Zapier connects thousands of apps—including your favorite AI tools—allowing you to build an automated system, tailored to your needs. Zapier also includes an interface builder, database tool, and chatbot creator, so you can create landing pages, develop entire lead management solutions, and build custom chatbots all on one platform. And if you're a visual learner, Zapier Canvas makes it easy to visualize your workflows and see how this will all work together.

There's also AI built in to every part of the platform, allowing you to use AI to turn your ideas into solutions and add AI functionality to all the apps you use at work. You could even build your own AI marketing agent with Zapier Agents, training it to run behaviors based on whatever is happening in your other marketing apps.

Learn more about how to automate your entire workflow using Zapier. 

Zapier pricing: Free plan available; from $20/month (billed annually) for the Premium plan.

Other AI marketing tools worth exploring

From lead gen to conversion, research to editing, pricing to analytics, AI has seeped into almost every area of marketing—and it only gets better from here. If you don't jump on the bandwagon, you'll fall behind, so it's important to find opportunities to use AI in your work as a marketer, regardless of the task.

Here are a few more apps to add to your AI marketing toolkit:

• AI email assistants like Shortwave make quick work of surfacing emails using AI-powered email search. Here's Zapier's list of the best AI email assistants.

• AI productivity apps give you time back so you can concentrate on things that impact your work. This includes everything from project management apps to transcription software. Check out Zapier's list of the best AI productivity tools.

• AI meeting assistants like Fireflies.ai handle the logistics involved in making meetings more productive. They'll track your meetings, record conversations, transcribe them, and share important information with teammates. Take a look at the best AI meeting assistants.

• AI project management apps like Asana help you and your team organize projects, prioritize tasks, and optimize workflows. Here's Zapier's list of the best AI project management tools. 

• AI presentation software like Beautiful.ai can help you create striking presentations in minutes. Here's a list of the best AI presentation makers and best presentation software, many of which include AI features.

• AI website builders like Wix streamline the process of designing websites and organizing your content. Here are Zapier's picks for the best AI website builders.

• AI sales assistants like Regie.ai can do everything from drafting cold emails to deploying outreach campaigns. Here's Zapier's list of the best AI sales assistants.

• AI marketing assistants like MarketingBlocks offer more all-in-one support for every aspect of your marketing workflow.

• AI content detectors like TraceGPT help you identify AI- versus human-generated content. Check out Zapier's list of the best AI content detectors for more options. 

Once you discover how efficient you can be with AI marketing tools, it's impossible to go back to the traditional way of doing things—and that's a good thing.

Related reading:

• 8 ways real businesses are using AI for content creation

• Content marketing AI: How artificial intelligence is changing the game

• Free marketing calendar templates to boost your strategy

• Jasper vs. ChatGPT: Which is best?

• AI in advertising: Examples, tools, and what to expect next

• The best content marketing tools

• Generative engine optimization: How to rank on AI chatbots

This article was originally published in October 2023 by Juliet John. The most recent update was in December 2024.