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4 min read

6 ways to use the Zapier Zoho CRM integration

By Will Harris · March 21, 2025
Zoho CRM hero image with the Zoho CRM app logo connected to other app logos on a light purple background.

If you're a small to mid-sized business, Zoho CRM can be your best friend when it comes to managing sales. The customer relationship management tool can help you track new leads, log customer engagements, and create personalized campaigns to generate more conversions. 

That data shouldn't live in a silo; you'll want to transfer it to your other apps so you can act on it. But your time is valuable and you'll want to avoid doing this manually as errors can easily happen. 

Enter: automation. By using Zapier to connect Zoho CRM to your other apps, you can create Zaps—our word for workflows—to automatically manage new leads, follow up with them, and notify your sales team. Here are the best ways to use the Zapier Zoho CRM integration.

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Table of contents

  • Add and manage new leads and customers

  • Connect records across your CRM

  • Get notified about new leads

  • Follow up with leads right away

  • Back up important contact data

  • Use webhooks with Zoho CRM

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Add and manage new leads and customers

When it comes to converting leads, time is of the essence. The sooner you reach out to leads after they express interest in your business, the higher the chance you have of converting them into customers.

That's why it's important to add new leads to your CRM as soon as they click on an ad or fill out an online form. If you're doing this step manually, you're missing out on the very short window that your engaged lead expects a response. Plus, you risk making mistakes and adding the wrong information.

No matter where your leads come from—whether it's an ad, a website form, or a new payment—you can instantly add them to Zoho CRM with automation.

From ad & conversion tools

Create or update Zoho CRM module entries for new leads in Facebook Lead Ads

Create or update Zoho CRM module entries for new leads in Facebook Lead Ads
  • Facebook Lead Ads logo
  • Zoho CRM logo
Facebook Lead Ads + Zoho CRM

Create contacts on Zoho CRM from new leads from Facebook Lead Ads

Create contacts on Zoho CRM from new leads from Facebook Lead Ads
  • Facebook Lead Ads logo
  • Zoho CRM logo
Facebook Lead Ads + Zoho CRM

Generate Zoho CRM module entries for new leads in TikTok Lead Generation

Generate Zoho CRM module entries for new leads in TikTok Lead Generation
  • TikTok Lead Generation logo
  • Zoho CRM logo
TikTok Lead Generation + Zoho CRM

Create or update module entries in Zoho CRM for new Google Ads leads

Create or update module entries in Zoho CRM for new Google Ads leads
  • Google Ads logo
  • Zoho CRM logo
Google Ads + Zoho CRM

Create leads in Zoho CRM from new LinkedIn Ads responses

Create leads in Zoho CRM from new LinkedIn Ads responses
  • LinkedIn Ads logo
  • Zoho CRM logo
LinkedIn Ads + Zoho CRM

From inbound inquiries

Create or update Zoho CRM module entries for new invitees in Calendly

Create or update Zoho CRM module entries for new invitees in Calendly
  • Calendly logo
  • Zoho CRM logo
Calendly + Zoho CRM

Create Zoho CRM leads from new parsed emails

Create Zoho CRM leads from new parsed emails
  • Email Parser by Zapier logo
  • Zoho CRM logo
Email Parser by Zapier + Zoho CRM

Update Zoho CRM entries whenever new invitees are created in Calendly

Update Zoho CRM entries whenever new invitees are created in Calendly
  • Calendly logo
  • Zoho CRM logo
Calendly + Zoho CRM

From forms

Create Zoho CRM leads from new Gravity Forms submissions

Create Zoho CRM leads from new Gravity Forms submissions
  • Gravity Forms logo
  • Zoho CRM logo
Gravity Forms + Zoho CRM

Create Zoho CRM leads from new Typeform entries

Create Zoho CRM leads from new Typeform entries
  • Typeform logo
  • Zoho CRM logo
Typeform + Zoho CRM

Create or update Zoho CRM module entries with new Unbounce submissions

Create or update Zoho CRM module entries with new Unbounce submissions
  • Unbounce logo
  • Zoho CRM logo
Unbounce + Zoho CRM

Add new Webflow form submissions to Zoho CRM modules

Add new Webflow form submissions to Zoho CRM modules
  • Webflow logo
  • Zoho CRM logo
Webflow + Zoho CRM

Create Zoho CRM contacts from new WPForms entries

Create Zoho CRM contacts from new WPForms entries
  • WPForms logo
  • Zoho CRM logo
WPForms + Zoho CRM

Create Zoho CRM entries from new Zapier Interfaces form submissions

Create Zoho CRM entries from new Zapier Interfaces form submissions
  • Zapier Interfaces logo
  • Zoho CRM logo
Zapier Interfaces + Zoho CRM

From spreadsheets

Create module entries in Zoho CRM from new spreadsheet rows in Google Sheets

Create module entries in Zoho CRM from new spreadsheet rows in Google Sheets
  • Google Sheets logo
  • Zoho CRM logo
Google Sheets + Zoho CRM

Create Zoho CRM module entries for new rows in Google Sheets

Create Zoho CRM module entries for new rows in Google Sheets
  • Google Sheets logo
  • Zoho CRM logo
Google Sheets + Zoho CRM

Of course, when you're importing leads from multiple sources, things can get messy and inconsistent fast. A multi-step Zap can help clean up your lead management workflows—for example, by using a filter step to exclude entries that are missing a phone number or email. Or, you can use a formatter step to reformat raw data to keep your CRM's terminology consistent (like replacing "10,001 employees" with "Enterprise").  

In the Zapier editor, a three-step Zap connecting LinkedIn Ads, Formatter by Zapier, and Zoho CRM

Connect records across your CRM

While automated workflows can help send information across your work tools, they can also streamline and standardize repetitive processes inside Zoho CRM itself. For instance, maybe you'd like to assign a lead to a specific salesperson once a field is updated. Or, when you move a lead from "Prospect" to "Qualified," you want to update the associated deal stage in the Deals module.

Automating tasks inside your CRM helps keep your records updated and avoids any admin-related bottlenecks in your sales processes. And, of course, the less time your sales team has to spend manually updating Zoho, the more time they have to build relationships with customers.

Update Zoho CRM modules automatically when new module entries are added in Zoho CRM

Update Zoho CRM modules automatically when new module entries are added in Zoho CRM
  • Zoho CRM logo
  • Zoho CRM logo
Zoho CRM

Update Zoho CRM module entries for updated entries in Zoho CRM

Update Zoho CRM module entries for updated entries in Zoho CRM
  • Zoho CRM logo
  • Zoho CRM logo
Zoho CRM

Update Zoho CRM module entries for new or updated entries in Zoho CRM

Update Zoho CRM module entries for new or updated entries in Zoho CRM
  • Zoho CRM logo
  • Zoho CRM logo
Zoho CRM

Get notified about new leads

The hard part's done: You've managed to get an influx of leads through various sources. But your job's not over yet. 

Once those prospects land in your CRM, you need to know as soon as possible so you can act on the opportunity while their interest is fresh. But manually checking your CRM and triaging leads to the right members of your sales team takes time—and leaves room for error.  

Use these Zaps to get notified automatically in your team chat app or via email whenever you get a new lead. That way, you and your team can get to work right away. 

Send emails through Gmail for new leads in Zoho CRM

Send emails through Gmail for new leads in Zoho CRM
  • Zoho CRM logo
  • Gmail logo
Zoho CRM + Gmail

Send a new Slack channel message when a new lead is added to Zoho CRM

Send a new Slack channel message when a new lead is added to Zoho CRM
  • Zoho CRM logo
  • Slack logo
Zoho CRM + Slack

Create Microsoft Teams channel messages for new Zoho CRM module entries

Create Microsoft Teams channel messages for new Zoho CRM module entries
  • Zoho CRM logo
  • Microsoft Teams logo
Zoho CRM + Microsoft Teams

Follow up with leads right away

New leads are as engaged as they'll ever be, so you'll want to be sure to reach out right away—whether that's via email, SMS, or both. Use these Zaps to add leads to your marketing campaigns as soon as you add them to Zoho CRM.

Send emails through Gmail for new leads in Zoho CRM

Send emails through Gmail for new leads in Zoho CRM
  • Zoho CRM logo
  • Gmail logo
Zoho CRM + Gmail

Add/update Mailchimp subscribers from new Zoho CRM contacts

Add/update Mailchimp subscribers from new Zoho CRM contacts
  • Zoho CRM logo
  • Mailchimp logo
Zoho CRM + Mailchimp

Add new Zoho CRM contacts to ActiveCampaign

Add new Zoho CRM contacts to ActiveCampaign
  • Zoho CRM logo
  • ActiveCampaign logo
Zoho CRM + ActiveCampaign

You can even use AI to add more personalization to your automated follow-up messages. These Zaps send a new lead's information through ChatGPT to draft and send a personalized email automatically.   

Generate AI-powered emails for new Zoho CRM leads and send via Gmail

Generate AI-powered emails for new Zoho CRM leads and send via Gmail
  • Zoho CRM logo
  • ChatGPT (OpenAI) logo
  • Gmail logo
Zoho CRM + ChatGPT (OpenAI) + Gmail

Generate AI-powered emails for new Zoho CRM leads and send via email

Generate AI-powered emails for new Zoho CRM leads and send via email
  • Zoho CRM logo
  • ChatGPT (OpenAI) logo
  • Email by Zapier logo
Zoho CRM + ChatGPT (OpenAI) + Email by Zapier

Back up important contact data

One benefit of automatically adding leads to Zoho CRM is that you don't have to transfer and reformat your lead data from a spreadsheet to the platform.

Sometimes though, things break. And when they do, it's a life-saver to have that data backed up in one place.

Spreadsheets are a perfect place to save a copy of all your contacts' information. They keep a tidy, accurate record of your contact history. And, in the event of lost data in your CRM, they're easy to re-upload. With Zapier, you can add lead and customer data straight to your spreadsheet without worrying about manually copying the data from Zoho CRM.

Create Google Sheets spreadsheet rows from new module entries in Zoho CRM

Create Google Sheets spreadsheet rows from new module entries in Zoho CRM
  • Zoho CRM logo
  • Google Sheets logo
Zoho CRM + Google Sheets

Add new leads in Zoho CRM to rows on Google Sheets

Add new leads in Zoho CRM to rows on Google Sheets
  • Zoho CRM logo
  • Google Sheets logo
Zoho CRM + Google Sheets

Add rows in Microsoft Excel for new or updated module entries in Zoho CRM

Add rows in Microsoft Excel for new or updated module entries in Zoho CRM
  • Zoho CRM logo
  • Microsoft Excel logo
Zoho CRM + Microsoft Excel

Spreadsheets are great for storing and organizing information—but if you want to act on that data too, you need a spreadsheet tool that's actually built for automation. Zapier Tables lets you build powerful automated systems across your tech stack. Learn more about why you should switch to Zapier Tables, or get started with one of these templates.

Update records in Zapier Tables for new or updated contacts in Zoho CRM

Update records in Zapier Tables for new or updated contacts in Zoho CRM
  • Zoho CRM logo
  • Zapier Tables logo
Zoho CRM + Zapier Tables

Create Zoho CRM entries from new Zapier table records

Create Zoho CRM entries from new Zapier table records
  • Zapier Tables logo
  • Zoho CRM logo
Zapier Tables + Zoho CRM

Use webhooks to connect Zoho CRM to just about everything else

Zapier connects with a lot of apps. Like, a lot a lot. But if you use an app that doesn't have a Zapier integration, there's another option: webhooks. If your app has webhook functionality, you can use Webhooks by Zapier to connect it to Zoho CRM. 

Create Zoho CRM leads using Zapier webhooks

Create Zoho CRM leads using Zapier webhooks
  • Webhooks by Zapier logo
  • Zoho CRM logo
Webhooks by Zapier + Zoho CRM

Update module entries in Zoho CRM with newly-caught webhooks

Update module entries in Zoho CRM with newly-caught webhooks
  • Webhooks by Zapier logo
  • Zoho CRM logo
Webhooks by Zapier + Zoho CRM

Catch new webhooks and create or update module entries in Zoho CRM

Catch new webhooks and create or update module entries in Zoho CRM
  • Webhooks by Zapier logo
  • Zoho CRM logo
Webhooks by Zapier + Zoho CRM

Need help? Check out our webhooks guide or ask for help in the Zapier Community.

Automate and streamline your sales

Automation is an important tool for delivering a more personal and effective customer experience. From adding new leads to subscribing them to campaigns to maintaining accurate and up-to-date records, Zapier can automate it all.

And you're not limited to two-step Zaps, either. In fact, automation works best when you use it with the big picture in mind. For example, here's how a sales team might build an automated system using Zapier and Zoho CRM:

A Canvas diagram of an automated system involving Zoho CRM.

In this example, leads are imported from multiple sources, enriched and scored, and added to Zoho CRM and a backup spreadsheet. From there, leads receive immediate confirmation emails where appropriate, and your sales team is notified so they can follow up on new interest right away. That way, you can keep your sales records updated while freeing up your time to actually focus on turning leads into customers.

Related reading:

  • Learn more about the Zoho CRM Zapier integration

  • Popular ways to automate Zoho Forms

  • How to automate Zoho Campaigns

  • Your guide to Zoho automation

  • How to automate Zoho Recruit

This article was originally published in August 2022 with previous contributions from Elena Alston and Will Harris. It was most recently updated in March 2025 by Nicole Replogle.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'