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5 ways to automate Squarespace with Zapier

By Wren Noble · April 30, 2025

Squarespace's built-in forms amplify the power of your website by allowing you to generate leads and collect information directly from visitors. That's information that you can then use to engage more deeply, understand your customers better, and drive more business. 

But when you use Zapier's automated workflows—called Zaps—to connect your forms directly to the rest of your tech stack, your form data becomes even more powerful. Here's how.

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free.

Table of contents

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Send follow-ups and notifications

An instant email response to a visitor's form submission acknowledges you've received their info and begins to build a relationship with that customer. You might also want to use that contact as an opportunity to send request info, like a white paper, or reward customers who sign up for a newsletter with a discount code. 

With a Zap, you can automatically send an email any time a form is submitted through your website, ensuring your current or potential customers always hear from you. You can even add an AI step to generate personalized follow-up email drafts that sound less formulaic than a standard sales template.

Sent emails in Gmail with new form submissions in Squarespace

  • Squarespace logo
  • Gmail logo
Squarespace + Gmail
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    Forms can give you access to actionable data, but taking action requires you to put in added time and effort. Do more with less by using this integration, which automatically sends a new email message in Gmail as soon as a form submission is submitted in Squarespace. Skip the email tasks and get back to focusing on feedback.

    Send emails for new Squarespace form submissions

    • Squarespace logo
    • Email by Zapier logo
    Squarespace + Email by Zapier
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      Don't waste another minute manually forwarding form submissions to your teammates when we can do it for you! Set up this integration, and new Squarespace form submissions will be sent in an email. Keep those who need to know up to date, without spending the time to do so.

      Send Microsoft Outlook emails for new form submissions in Squarespace

      • Squarespace logo
      • Microsoft Outlook logo
      Squarespace + Microsoft Outlook
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        When you have submissions on your online form, you may want to receive email notifications to keep up to date. This integration makes it easy by sending an email from Microsoft Outlook when there is a new form submission in Squarespace. You'll be notified of all your form submissions going forward.

        Generate AI-powered email drafts for new Squarespace form submissions in Gmail

        • Squarespace logo
        • ChatGPT (OpenAI) logo
        • Gmail logo
        Squarespace + ChatGPT (OpenAI) + Gmail
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          Automate your response workflow by using ChatGPT to create personalized email drafts whenever someone submits a form on your Squarespace site. The draft is then created in Gmail, ready for review and sending.

          You or team members may also need a gentle nudge when someone fills out your form so you can provide the right follow-up. Use one of these Zaps to send a team chat message or a text every time you get a new response.

          Get Slack channel notifications for new Squarespace form submissions

          • Squarespace logo
          • Slack logo
          Squarespace + Slack
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            Want to update your team whenever a new form has been submitted from your site? Set up this Zapier integration, and a Slack notification will be posted to a channel of your choice whenever a new Squarespace response is received. Keep your team up-to-date so they can follow up quickly.

            Send SMS messages for new form submissions in Squarespace

            • Squarespace logo
            • SMS by Zapier logo
            Squarespace + SMS by Zapier
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              When someone submits your online form, it's good to react quickly. This integration makes it easy by automatically sending you an SMS message when you have a new form submission in Squarespace. You won't miss a beat again.

              Pro tip: To avoid spamming your Slack channel with every new form submission, use a filter step to limit notifications to specific situations (like if a user checked "Urgent" on the form). Or, use a digest step to send one concise summary of the day's (or week's) form submissions. Keep your team in the loop without drowning them in Slack alerts.

              An automated workflow using Zapier and Squarespace.

              Add form responses to your email marketing newsletter

              Whether you're generating leads for your CRM, gaining subscribers for your marketing newsletter, or even just planning an event, you need to be able to take action with the emails you collect. Use automations to connect your Squarespace form submissions directly to your email marketing app.

              Add new contacts and subscribers

              When new users sign up for your mailing list, simply use one of these workflows to add them directly to your email list. Letting automation handle this data is faster and more accurate than manually adding them, and it ensures you don't miss any important contact info.

              Create Flodesk subscribers from new Squarespace form submissions

              • Squarespace logo
              • Flodesk logo
              Squarespace + Flodesk
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                This integration creates Flodesk subscribers from new Squarespace form submissions.

                Add or update Mailchimp subscribers from new form submissions in Squarespace

                • Squarespace logo
                • Mailchimp logo
                Squarespace + Mailchimp
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                  When prospects interact with you, follow up communication is vital, but it's also time-consuming. That's where this integration comes in. Automatically create or update Mailchimp subscribers when a form submission is submitted in Squarespace. Make sure your contact lists are up to date, without having to spend your time updating manually.

                  Add or update ActiveCampaign contacts from new Squarespace form submissions

                  • Squarespace logo
                  • ActiveCampaign logo
                  Squarespace + ActiveCampaign
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                    Getting your customer's information from a form on your site is only the beginning of your communication. Prep your follow-up outreach effortlessly with this integration. Whenever a new Squarespace form is submitted to your site, a new contact will be added or updated in ActiveCampaign automatically.

                    Create or update MailerLite subscribers from new Squarespace form submissions

                    • Squarespace logo
                    • MailerLite logo
                    Squarespace + MailerLite
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                      Keep your MailerLite subscriber details fresh, with each new incoming form. This integration automatically creates a new, or updates an existing, MailerLite subscriber from the details of each new Squarespace form submission.

                      Create Constant Contact contacts from new Squarespace form submissions

                      • Squarespace logo
                      • Constant Contact logo
                      Squarespace + Constant Contact
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                        This Zapier integration will automatically add a new contact in Constant Contact whenever a new form is received in Squarespace. Keep your lists effortlessly up to date without slowing down for tedious copy-and-paste tasks.

                        Create Klaviyo subscribers from new Squarespace form submissions

                        • Squarespace logo
                        • Klaviyo logo
                        Squarespace + Klaviyo
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                          Adding a form to your website is a great way to collect customer information for continued engagement. Now you can grab that valuable data without getting bogged down in manual updates. With this integration activated, any time a new form is submitted on your Squarespace website, they'll be subscribed to a list in Klaviyo automatically.

                          Add contacts to specific series

                          You can also refine your email contact list by adding new Squarespace submissions to specific series within your email marketing platforms. This makes it easy to keep contacts organized by source. 

                          For instance, you might want to know which contacts came through your website and which came through social media, ads, or events. You can even automatically add contacts from different campaigns or landing pages to targeted lists so you can compare response rates.

                          Add tags to Kit subscribers for new Squarespace form submissions

                          • Squarespace logo
                          • Kit logo
                          Squarespace + Kit
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                            Using form submissions to get more info about subscribers? Add that info in a tag with this integration. After setup, new Squarespace form submissions will add tags to Kit subscribers. Now, you'll have all the relevant info you need about a subscriber, right in your contact list.

                            Add tags in Mailchimp for new Squarespace form submissions

                            • Squarespace logo
                            • Mailchimp logo
                            Squarespace + Mailchimp
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                              Easily manage your contacts and grow your mailing list by automatically adding tags to new Mailchimp subscribers whenever a new form submission is received in Squarespace. This automation saves you time and allows for better organization and segmenting of your subscribers, ensuring that your marketing efforts are always more effective and well-targeted.

                              Add subscribers to sequences in Kit for new form submissions in Squarespace

                              • Squarespace logo
                              • Kit logo
                              Squarespace + Kit
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                                This integration adds subscribers to sequences in Kit for new form submissions in Squarespace.

                                Add contacts to ActiveCampaign automation from new Squarespace form submissions

                                • Squarespace logo
                                • ActiveCampaign logo
                                Squarespace + ActiveCampaign
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                                  Easily connect your Squarespace form submissions to ActiveCampaign by setting up this seamless automation. With each new Squarespace form submission, this workflow will automatically add the existing contact to an ActiveCampaign automation of your choice. This integration allows you to keep your marketing efforts organized and ensures no leads are missed.

                                  Pro tip: As you get more traffic and form submissions, you can use a path step to keep your email list organized without setting up multiple Zaps for each submission type. For instance, you might use form fields to collect information that helps you segment customers by things like role or industry. A path step will use conditional logic to tag subscribers differently based on their answers.

                                  An automated workflow using Zapier and Squarespace.

                                  Keep track of form submissions

                                  Emails aren't the only thing you can collect with Squarespace forms—you can solicit feedback from customers, create a list of attendees for an event, or gather information about dietary restrictions. Add new form submissions to a database or spreadsheet app to keep your information organized and accessible. 

                                  Additionally, tracking form submissions in a spreadsheet app lets you create a backup or archive of your data. It's also helpful if you need to share that data with people who might not have access to Squarespace or if you want to compile data for analytics elsewhere.

                                  Create New Row in Google Sheets from New Squarespace Form Submission

                                  • Squarespace logo
                                  • Google Sheets logo
                                  Squarespace + Google Sheets
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                                    This Zap automatically moves a new form submission from Squarespace into Google Sheets as a new row.

                                    Save new Squarespace form responses as Airtable records

                                    • Squarespace logo
                                    • Airtable logo
                                    Squarespace + Airtable
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                                      Collecting customer information with forms is a great way to gather feedback, especially when your submissions are automatically added to a spreadsheet. Use this Squarespace-Airtable automation to save time by letting Zapier add each new Squarespace response as a new record in Airtable automatically.

                                      Add Microsoft Excel rows for new form submissions in Squarespace

                                      • Squarespace logo
                                      • Microsoft Excel logo
                                      Squarespace + Microsoft Excel
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                                        When you have people filling out your form online, you'll want to keep your info organized on a spreadsheet. This integration helps by automatically adding rows to your Microsoft Excel spreadsheet when you have new form submissions in Squarespace. You won't have to copy and paste contact data again.

                                        Create follow-up tasks

                                        A lot of your form submissions will require someone on your team to take follow-up action. Use automation to instantly add a task to your project management or task-tracking app

                                        Automatically adding a task to your list ensures you'll never miss following up on a demo request, completing a new order, or answering an important question. Not to mention, the faster you can follow up on a lead, the more likely you are to convert them into a paying customer. 

                                        Create monday.com items from new Squarespace form submissions

                                        • Squarespace logo
                                        • monday.com logo
                                        Squarespace + monday.com
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                                          Whenever someone submits a new Squarespace form, a corresponding monday.com item will be created automatically. This can be helpful to manage follow up tasks for new form submissions.

                                          Add new Squarespace submissions to databases in Notion

                                          • Squarespace logo
                                          • Notion logo
                                          Squarespace + Notion
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                                            Tired of logging incoming form data by hand? This Zap can help. Activate it to automatically send data from each newly-received Squarespace submission as an item in your Notion database.

                                            Create Trello cards from new Squarespace form responses

                                            • Squarespace logo
                                            • Trello logo
                                            Squarespace + Trello
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                                              Keeping track of all your website form responses is a breeze when you can keep them organized with Trello. Set up this Zapier integration and each new Squarespace form submission will be added to a new Trello card automatically.

                                              Create Asana tasks for new form submissions in Squarespace

                                              • Squarespace logo
                                              • Asana logo
                                              Squarespace + Asana
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                                                Sometimes when someone fills out a form on your website, you'll need to schedule a task for follow up. Zapier helps by creating tasks in Asana when there are new form submissions in Squarespace. You won't miss another follow up.

                                                Pro tip: Sometimes, transferring data between apps can look messy because each app has its own formats and naming conventions. Add a formatter step to your Zap to keep things clean and organized across apps. For example, you might convert a date to a more Notion-friendly ISO date format, or use a text formatter to make sure a form submitter's full name is in title case.

                                                An automated workflow using Zapier and Squarespace.

                                                Connect Squarespace to almost anything with webhooks

                                                What if the app you want to connect to Squarespace doesn't integrate with Zapier (yet)? In that case, you're not out of options: just use a webhook.

                                                Webhooks are a way to send information between apps based on a trigger event—in this case, a form submission in Squarespace. You can use a webhook to deliver that information to your bespoke CRM app or obscure eCommerce tool, so you can trigger activity in your most-used business apps without manual intervention. Use one of these templates to get started.

                                                Post new form submissions from Squarespace to a webhooks enabled app using Webhooks by Zapier

                                                • Squarespace logo
                                                • Webhooks by Zapier logo
                                                Squarespace + Webhooks by Zapier
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                                                  When someone fills out a form on your site and you need to use webhooks to send it to a third party, Zapier has you covered. This integration Post new form submissions from Squarespace to a webhooks enabled app using Webhooks by Zapier. Now you can spend more time on things that matter.

                                                  Create Webhooks by Zapier custom requests from new Squarespace form submissions

                                                  • Squarespace logo
                                                  • Webhooks by Zapier logo
                                                  Squarespace + Webhooks by Zapier
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                                                    Streamline your form submissions with this Squarespace and Webhooks by Zapier workflow. Each time someone submits a new form on your Squarespace site, a custom webhook request will be sent, keeping your other tools in the loop effortlessly. Spend less time manually transferring data and more time focusing on what truly matters for your business.

                                                    Use the Zapier Squarespace integration to connect your forms to your team's work

                                                    You're not limited to two-step Zaps, either—in fact, automating Squarespace works best when you think in big-picture terms. Here's a diagram (visualized in Zapier Canvas) of how a sales team might manage everything from confirmation emails to recordkeeping, team notifications, and email list segmentation with Zapier's automation platform.

                                                    A Canvas diagram of an automated system using Zapier and Squarespace.

                                                    The more connected your customer data is with the other apps you use to do your work, the more connected your team is to your users. When your responses are fast and organized, visitors feel like your business is accessible and invested in their needs. Instead of wrangling data manually, automate it and spend your time engaging with your customers and building your business.

                                                    This is just the start of what you can do with Squarespace and Zapier. What will you automate?

                                                    This article was originally published in August 2023. It was most recently updated in April 2025 by Nicole Replogle.

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                                                    A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'