Capturing emails is a bit like fishing. You've got your bait (hello, irresistible web forms!), your net (that'd be MailerLite), and a sea of fish just waiting to jump in. But here's the catch: manually scooping up those fishy subscribers from the digital ocean is, well, a bit old school. Why not let the magic of automation do the heavy lifting?
With Zaps—our word for Zapier's automated workflows—you can automatically connect MailerLite with your other business-critical tools without casting a new net. Here's how.
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Table of contents
Before you begin: MailerLite vs. MailerLite Classic
When you start automating MailerLite with Zapier, you'll want to make sure you're using the right integration for the MailerLite product you use: MailerLite or MailerLite Classic.
If you signed up for a MailerLite account after March 2022, you're using the updated version, simply titled MailerLite. Otherwise you might be using MailerLite Classic.
When you click on a Zap template—our pre-built Zaps—below, look for "MailerLite Classic" if you're using that product or "MailerLite" if you're using the full version.
Add subscribers from forms to MailerLite
If you're starting a new MailerLite subscriber community, you should cast a wide net. For example, you might have a variety of web forms and lead generators to pull from. And why limit yourself to just one or two?
If you're using Squarespace to host your website, there's no reason you can't use a Squarespace form submission to feed leads into your MailerLite lists. Ditto for Webflow and Typeform. Heck, you might not even have a website yet—you may just send people directly to a Google Form as you get your MailerLite list off the ground.
Use these Zaps to add subscribers from any form you use to your MailerLite list.
Create/update MailerLite subscribers from new Squarespace form submissions
Squarespace + MailerLite Classic
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You've captured a whole bunch of email addresses via your website form. But if they're not in your mailing list, they may as well be useless. How do you get data from your website to your email marketing platform? You use this automation. Each time someone fills out a form on your Squarespace website, we'll add them as a subscriber on MailerLite. With this integration, you'll find it easier to manage and nurture your leads.
Create or update MailerLite subscribers from new Webflow form submissions
Webflow + MailerLite
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Manage your subscriber details without getting bogged down in manual copy-and-paste chores. Simply set up this integration instead to automatically create or update a MailerLite subscriber from the details included in each new Webflow form submission.
Create or update MailerLite subscribers from new Typeform entries
Typeform + MailerLite
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This workflow connects Typeform and MailerLite, ensuring a seamless data transfer between the two apps. Whenever there's a new entry in your Typeform survey or form, it will automatically create or update the corresponding subscriber in your MailerLite account. Save time and effort with this hassle-free automation, and keep your mailing list up-to-date with the latest information from your leads and customers.
Add new Google Forms responses to MailerLite as subscribers.
Google Forms + MailerLite
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Grow your email list effortlessly by connecting Google Forms with MailerLite. With this workflow, every time there's a new response on your Google Form, a subscriber will be created or updated in your MailerLite account. Simplify your email marketing process and keep better track of your subscribers by automating these tasks.
Create MailerLite subscribers from new Typeform entries
Typeform + MailerLite Classic
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After people fill out forms on your website, you'll want to keep in touch with them in the future. Do just that by grabbing data from your Typeform entries and save it to your MailerLite subscirber list automatically. This integration makes all that possible.
Connect MailerLite to Google Sheets
If you're collecting email addresses in a spreadsheet, Connecting Google Sheets to MailerLite with automation streamlines your email marketing process. Maybe one team collects emails and another drops them into MailerLite. Or maybe you collect email addresses from a variety of sources and a spreadsheet is the easiest way to quickly collect them without losing any along the way.
Using a Zap to send emails immediately from Google Sheets to MailerLite means you instantly have the most up-to-date subscriber info in your email marketing tool. This seamless connection means you can quickly adapt your marketing strategies based on the latest data without getting bogged down in administrative tasks. It's a smart move for anyone looking to enhance their email marketing efficiency and effectiveness.
Try one of these Zaps to get started:
Create or update MailerLite subscribers with new rows in Google Sheets
Google Sheets + MailerLite
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This Zap lets you keep your outreach up to date without leaving your spreadsheet. Once it’s active, this integration automatically creates a new, or updates an existing, MailerLite subscriber with the details from each new row in a specified Google Sheets spreadsheet.
Add subscribers to MailerLite from newly-updated rows on Google Sheets
Google Sheets + MailerLite
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Need to make sure your MailerLite lists always have latest subscriber information? This integration can monitor Google Sheets for you, automatically creating a MailerLite subscriber whenever a new row is detected on any spreadsheet you indicate.
If you need the flow of information to move from MailerLite to Google Sheets, there's a Zap for that, too! Say you need to pass on subscriber information to a team that doesn't have access to your MailerLite account. Or what if you just want an updated backup of all your subscriber information, just in case. These Zaps automatically connect MailerLite to Google Sheets, so your tools always have the latest information:
Create Google Sheets rows for new MailerLite group subscribers
MailerLite + Google Sheets
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Easily track your new MailerLite group subscribers by automatically adding their information to a Google Sheets spreadsheet. With this automation, you'll save time by eliminating manual data entry and have a well-organized record of your group subscribers, making it simple to manage your email marketing efforts.
Create Google Sheets spreadsheet rows for new MailerLite subscribers added to a group
MailerLite Classic + Google Sheets
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Tracking and analyzing all those new subscribers means you need a simple way to get them all into a spreadsheet. Let Zapier do it for you! Simply set up this integration and new Mailerlite subscribers added to a list will generate Google Sheets rows. Now, only relevant contacts will be saved in one easy to organize and share platform.
Add online leads to your mailing list
The healthier your list of incoming leads, the better your business is doing. But you'll sustain that success far better if you bring leads into MailerLite and automate drip campaigns for long-term engagement.
For example, let's say you're running a Facebook Lead Ads campaign. When a new potential customer signs up, you've generated a new lead within Facebook Lead Ads. That's great news. But would you like to sell to that new customer just one time? Or is it better to add them to a mailing list and potentially gain a repeat buyer?
It's a no-brainer. The only trouble? These new leads can come from anywhere. Wix, Leadpages, ClickFunnels—you're probably using all sorts of platforms to scramble for all the leads you can. Fortunately, you can create Zaps to bring leads into your MailerLite systems and keep tabs on everyone from within one platform.
Create or update MailerLite subscribers from Wix.
Wix + MailerLite
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Keep your email marketing list up-to-date with this automation between Wix and MailerLite. Whenever a new Automation Rule triggers in Wix, a subscriber will be created or updated in your MailerLite account. This ensures your email list stays current without any manual effort, allowing you to focus on crafting engaging email campaigns for your audience.
Create MailerLite subscribers from new Facebook lead ads.
Facebook Lead Ads + MailerLite
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Turn your new Facebook Lead Ads into subscribers for your MailerLite campaigns seamlessly. This automation will capture any new leads from your Facebook ad campaigns and instantly create or update subscribers in MailerLite, keeping your marketing lists up-to-date without manual intervention. Take advantage of this smooth connection to engage with your leads faster and grow your audience effectively.
Create or update MailerLite subscribers from new Leadpages form submissions
Leadpages + MailerLite
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Easily manage new leads from your Leadpages forms by automatically adding or updating subscribers in MailerLite. With this seamless integration, you can focus on nurturing and converting subscribers instead of manually transferring data between the two platforms. Save time and improve your marketing efficiency with this automated workflow.
Send new Clickfunnels contacts to MailerLite as subscribers
ClickFunnels Classic + MailerLite Classic
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Staying on top of all your new contacts and making sure no information is misplaced can be difficult. This integration helps you to automatically create and update subscribers in your MailerLite account when there's new activity with your ClickFunnels contacts. Thus, your contacts stay updated for your email marketing campaigns.
Engage subscribers with follow-up messaging
You've got your list of subscribers. You've even sent them an email campaign (nice job!). Now it's time to see who bites.
After all, sending that first email campaign is half the battle. You'll want to create a list of those folks who've opened your MailerLite campaign or engaged with it in any way so you can follow up with them—and close that deal.
Automation can help. Once a subscriber opens a campaign or clicks a link inside, these Zaps can send that person follow-up emails, move them to a segmented email list, or even notify your sales team in Slack.
Send engaged subscribers an email with Gmail
MailerLite + Gmail
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When a subscriber opens a campaign email in MailerLite, this Zap automatically sends a follow-up email via Gmail. This helps maintain engagement by promptly providing additional information or offers based on their interest. By automating this process, users can enhance their email marketing strategy and nurture leads more effectively.
Add engaged subscribers to a specific segment in MailerLite
MailerLite
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When a subscriber clicks a link in a MailerLite campaign, this Zap automatically adds them to a specific group. This allows for more targeted marketing by organizing subscribers based on their interests and interactions. By automating this process, users can enhance audience segmentation and improve the effectiveness of their email campaigns.
Get notified when MailerLite subscribers click campaign links
MailerLite + Slack
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When a subscriber clicks a link in a MailerLite campaign, this Zap automatically sends a message to a specified Slack channel. This helps sales teams stay informed about engaged leads in real time, allowing for immediate follow-up actions. By automating this notification process, users can enhance their responsiveness and improve lead management.
Add MailerLite subscribers from appointments and events
Once you've gotten a lead on a call or to attend an event, you know they're interested. So don't let those warm leads cool down by not following up.
Use automation to automatically create or update a MailerLite subscriber for new Calendly and Acuity Scheduling invitees and appointments. That way, you can ensure they receive the right communication after your call, keeping you and your business top of mind.
Add new Calendly invitees to MailerLite as subscribers.
Calendly + MailerLite
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Never miss an opportunity to connect with your prospects and customers. With this automation, whenever a new invitee schedules a meeting through Calendly, they will be added to your MailerLite subscriber list. This helps you nurture relationships, send targeted emails, and stay organized without any manual intervention. Enhance your marketing efficiency and streamline your workflows with this time-saving integration.
Update MailerLite subscribers with new Acuity Scheduling appointments
Acuity Scheduling + MailerLite
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Keep your email marketing up-to-date by automatically updating your MailerLite subscriber list with new Acuity Scheduling appointments. With this workflow, every time a new appointment is booked, the subscriber will be created or updated in MailerLite, ensuring your email list stays fresh and you can stay in touch with your clients efficiently.
Create or update subscribers in MailerLite from new Calendly invitees
Calendly + MailerLite Classic
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Turning your one-time clients into lifelong customers takes good marketing, and that takes time you probably don't have. With this integration, though, you do. Automatically create a new MailerLite subscriber, or update an existing subscriber, whenever a Calendly invitee schedules an event. Prep your outreach without wasting time with manual inputs or updates.
Create/update MailerLite subscribers from new Acuity Scheduling appointments
Acuity Scheduling + MailerLite Classic
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Turn meeting attendees into contacts in your CRM using this integration. When active, it creates MailerLite subscribers from new Acuity Scheduling appointments. Each time someone books a slot of time with you, we'll add them as a contact on MailerLite. You'll never miss out on making connections with this integration.
Update your MailerLite subscriber lists from sales
What about when you've already made the sale? Communication shouldn't stop just because you've converted a prospect from lead to customer. You want to keep them engaged and coming back for more with ongoing, targeted emails.
With a Zap, you can add new subscribers from sales or update existing subscribers once they've made a purchase. That way, your MailerLite list stays up to date, no matter where your customers are on their journey.
Create or update subscribers in MailerLite for new payments in Stripe
Stripe + Filter by Zapier + MailerLite
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Prep your sales follow-up workflows effortlessly with this Zap. Once it's active, this integration automatically creates a new, or updates an existing, subscriber in MailerLite for each new payment in Stripe.
Create or update MailerLite subscribers from completed Stripe checkout sessions
Stripe + MailerLite
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Simplify your customer management by connecting Stripe and MailerLite with this efficient workflow. When a checkout session is completed in Stripe, this automation will create or update a subscriber in MailerLite, keeping your mailing list up-to-date with ease. This integration streamlines your processes and ensures that you never miss a beat in staying connected with your customers.
Add new Eventbrite attendees to MailerLite lists
Eventbrite + MailerLite Classic
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Rather than messing around with CSV files, use Zapier to automatically add new attendee emails and details to a MailerLite list. Once you set up this integration, new attendees from that point forward are automatically added to your email marketing software.
Send Gumroad customers to MailerLite
Gumroad + MailerLite Classic
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This integration makes it easy to capture new customers via Gumroad and add them to your MailerLite email lists.
Supercharge MailerLite
Whether you're a newbie dipping your toes into the vast ocean of email marketing or a seasoned pro looking to streamline your processes, these tips are your digital fishing rods, ready to catch those leads without breaking a sweat. Remember, the goal isn't just to fill your list to the brim—it's to keep those waters teeming with engaged, happy subscribers who can't wait to see what you'll send their way next. So, gear up, set those Zaps, and let automation do the rest. Your future self (and your email list) will thank you for it.
And this is just the start of what you can do with Zapier and MailerLite and MailerLite Classic. What will you automate first?
This article was originally published in February 2024, written by Daniel Kenitz. It was most recently updated in June 2024 by Elena Alston.
