5 ways to automate Leadpages with Zapier

Offering hundreds of templates for building your sales funnel, digital file hosting and delivery to automate your lead magnets, and exit intent pop-ups to keep potential buyers on your site, Leadpages is more than just a webpage builder. It's a suite of tools for making conversions not only likely but inevitable.

One thing Leadpages won't do, however? It won't run your business for you. If you need to receive email alerts when you have new sales, save your incoming leads and customers to newsletter lists, or store key customer information in handy spreadsheets, you need something to fill in the gaps. That's where Zaps—Zapier's automated workflows—come in. Here are some of our favorite ways to automate Leadpages so it fits the way you run your business.

Table of contents

• Connect Leadpages to Google Sheets

• Get notifications from Leadpages

• Add subscribers to your mailing lists

• Connect Leadpages to your meeting tools

• Use webhooks with Leadpages

Connect Leadpages to Google Sheets

Leadpages offers some fancy analytics tools to help you track your success, including campaign ROI. This way, you can watch which pages perform best and double down on the templates that work for your business. 

But while Leadpages' website suggests that you can "forget spreadsheets" thanks to these analytics tools, you may not want to be so forgetful. Spreadsheets may be an essential part of your business workflows. From saving customer information to managing data on your terms, they can give you more control over incoming data.

For example, you might import customer information for specific purchases from Leadpages into a spreadsheet. Now, you have more than a contacts list. You've got sortable information that details who converted and who purchased what. You're now free to store this information or use it to personalize upcoming marketing campaigns based on what your customers already purchased. 

Get notifications from Leadpages

Ding-dong! Remember that sound? Every time a salesperson made a sale in a traditional office, they'd head to the bell, ring it, and announce they made a sale. 

Okay—maybe not every time. But as soon as you make a sale online, it can do more than be a pleasant reminder that business is booming. You may need the right people on your team to spring into action for follow-ups and more.

With automation, you can set it so your new form submissions in Leadpages send a respective Ding-dong! to your email, specific Slack channels, or even send you a text. That way, you and your team can follow up in the right way every time.

Add subscribers to your mailing lists

A lead from Leadpages could become a customer and buy your product. But if that's the end of the entire transaction, you're missing out on a lot. The real currency is customer loyalty. According to Smile, many eCommerce stores can identify over a third of their revenue from just the top 5% of their most loyal customers. 

But if you aren't capturing any customer loyalty, you'll never know the revenue you're leaving on the table. 

Fortunately, you can easily use a Zap to add subscribers to your mailing lists any time a customer fills out a Leadpages form. By adding customers to a drip campaign, you can introduce potential upsells and increase customer satisfaction—all automatically. Leverage your existing purchases into much more revenue with no extra effort.

Connect Leadpages to your meeting tools

Leadpages can often do the work of selling for you: capturing visitor interest, converting them into customers, and sending you the details. But not everything you sell will be as simple as allowing them to download a digital file. Maybe you're using Leadpages to set up an hour of coaching, for example.

If that's the case, you'll need a way to connect Leadpages to your favorite meeting tools. Leadpages can do some of the work for you, but you can connect apps like Zoom or Google Calendar to ensure nothing slips through the cracks. All you have to do is wait for Leadpages to generate the leads, then watch for notifications to enter your calendar that you've got a new meeting. 

Use webhooks with Leadpages

Haven't seen the app you'd like to connect with Leadpages or the exact workflow you'd like to build here? It doesn't mean it's not possible. You just need the right tool.

You can use webhooks to connect almost any app to Leadpages, even if they don't yet have a Zapier integration. Think of it as a handy way to fill in the gaps as you add automation to your business toolkit. Here's a Zap to help you get started:

Sit back and let Leadpages do the work

Connect Leadpages to your business-critical apps with Zapier, and there's almost no limit to the sales funnels you can build to expand your revenue—and your business. And this is just the start of what you can do. What will you automate first?