Customer conversations often happen across a mix of channels—email, SMS, live chat, and social media. Front brings all of that into one shared inbox, so your team can respond faster and work more collaboratively.
But even with that centralization, your agents still rely on other processes to stay efficient: tracking incoming requests, keeping teammates in the loop, and transferring information between tools. Trying to manage all of that manually alongside Front can slow things down and pull focus from what matters most—supporting your customers.
That's where automation comes in. With just a few Zaps—our term for automated workflows—you can connect Front to your most important apps and streamline your entire customer service workflow. Here are some of the most popular ways to get started.
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Table of contents
To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Send notifications for new Front messages
With customers, timing is everything. Once they reach out with a service request, they expect answers in minutes—not hours or days. But fast resolutions only happen when service requests are seen right away. And if your customer service team isn't sitting in Front all day waiting for notifications to pop up, slow replies—or worse, no reply at all—can quickly become the order of the day.
To smooth things out and ensure quick resolutions, use automated workflows to notify your team of incoming Front messages via Slack.
These workflows send new Front messages to specific Slack channels. You can even get specific and set the Zap to trigger when a tag is added to an incoming conversation or when a rule gets activated in Front. That way, incoming messages are automatically routed to the designated channels for the right team member to take action.
Send new Front inbound messages to Slack as channel messages
Send channel messages in Slack for new tags added to messages in Front
Send Slack messages when rules are triggered in Front
Automatically send Front messages from other apps
While Front is the central hub for all your customer communication, those inquiries and requests probably come from a variety of sources—contact forms, targeted ads, and even internal tools. With automation, you can connect all your tools and shed the responsibility of moving information from one app into Front yourself.
For instance, if you track customer onboarding steps or other records in spreadsheets or databases, you can automatically forward updates to your team in Front as new milestones are hit. That way, your team is updated and ready to act in real time.
Send messages in Front for new or updated rows in Google Sheets
Create and send Front messages for new Airtable records
Send messages in Front for new spreadsheet rows in Google Sheets
Send Front messages for new custom query rows in PostgreSQL
You can also use automation to send new form submissions straight into your customer service platform so your team can follow up while interest is high.
Instantly send Front messages when you receive Typeform responses
Send Messages with Front for all new responses in Gravity Forms
Create Front messages from new Tally form responses
Staying on top of leads from targeted ads is just as easy to automate. When someone submits their info through Google Ads or Facebook Lead Ads, a Zap can instantly trigger a follow-up message in Front. Once you've set up the message and workflow, your team can focus on turning leads into customers.
Send messages in Front when new leads appear in Facebook Lead Ads
Send recurring messages in Front
Front isn't just for supporting customers—it's also where your team collaborates behind the scenes. But between managing conversations and escalating tickets, important internal updates can easily get overlooked or forgotten.
Thankfully, automation can help you stay on top of team communication (even during peak seasons) and make sure important updates are always heard.
For example, if you need to share support metrics with your team, you can use Schedule by Zapier to automate those updates on a recurring schedule—so you never have to remember to do it manually. Depending on your workflow, you can set the Zap to send an automated message to your team's shared inbox in Front daily, weekly, or monthly. You choose the specific hour, day of the week, or day of the month, and Schedule by Zapier will trigger the message automatically at that time.
With these scheduled internal nudges, you can regularly touch base with your team and keep communication flowing without manual effort.
Schedule weekly messages in Front with Schedule by Zapier
Send messages in Front every month with Schedule by Zapier
Connect Front to almost any app with webhooks
What if you need more flexibility beyond the workflows covered here? Webhooks by Zapier lets you connect Front to almost any app, even those that don't have an existing Zapier integration.
For instance, say your team uses a custom form tool to collect feedback from customers. If the tool doesn't integrate directly with Zapier, you can use the webhooks template below to create a catch hook that sends information to Front whenever your specified action—like new tag added—is triggered.
Send Front messages when new webhooks are received
Customize your Front automations
Customizing your Front Zaps with Zapier's built-in tools can unlock a whole new level of autoamtion tailored to your workflows. Whether you're triaging support emails, managing shared inboxes, or updating CRM records, these tools let you move beyond basic triggers and actions.
Formatter can reshape data on the fly—extracting key info from subject lines, formatting timestamps, or even splitting text into usable chunks—ensuring your data flows cleanly between apps.
Combine that with AI by Zapier or a ChatGPT step, and things get even smarter. You can use AI to classify the tone of an incoming message, summarize email content for Slack notifications, or draft automatic replies that still sound human.
Or, add filters to make sure only the right emails trigger the right actions, and paths to branch your logic based on sender, keywords, or AI sentiment analysis. The result? A deeply personalized automation setup that feels less like a robot and more like a thoughtful assistant working behind the scenes.
Power your customer service operations with Front automation
Automating Front with Zapier helps your service team deliver a more efficient customer experience at scale. Whether you're monitoring incoming customer messages or communicating with your team as they work through inquiries, automation ensures key processes happen on time, every time—without manual overhead.
This is just the start of what you can do with Zapier and Front. What will you automate first?
