In 2006, Jack Dorsey founded Twitter—and in 2019, he started Bluesky, an open-source version of his original brainchild. Since then, Bluesky has attracted over 20 million users, making it the hot new platform. But expanding your social media strategy to include Bluesky can feel daunting. It's yet another channel to post to, engage on, and measure.
Besides apps that make social media management easier, there's another tool you can use: automation. With Zapier, you can create automated workflows (called Zaps) that connect Bluesky to your other apps, letting you repurpose content and learn about key activity easily. Keep reading to discover ways you can automate Bluesky.
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To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.
Automatically share new RSS content on Bluesky
Remember RSS feeds from the early 2000s? Creators often used them to push new content out to their followers. And they're not gone. In fact, RSS feeds are very much still around—and with automation, you can use them to extend the reach of your posts effortlessly.
When you connect your RSS feed with Bluesky, every new piece of content in your feed also gets shared as a Bluesky post. This workflow is incredibly flexible. If you want to share content from multiple feeds—whether they're yours or, for example, from popular industry publications—you can create a Zap for that, too.
Create posts in Bluesky from new items in RSS by Zapier feed
RSS by Zapier + Bluesky
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Stay updated with your favorite RSS feeds and easily share the latest stories on Bluesky with this automated workflow. Once set up, this automation fetches new items from your selected RSS feeds and creates a new post on Bluesky. It's a convenient way to keep your audience engaged with fresh, relevant content.
Create posts in Bluesky from a new item in any watched RSS by Zapier feeds
RSS by Zapier + Bluesky
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Are you watching multiple RSS feeds? Set up this automation to create a new post on Bluesky whenever new items appear on any of them. It's a convenient way to keep your audience engaged with fresh, relevant content.
Instantly repurpose content from other channels
A strong social media strategy is omnichannel, meaning you use multiple platforms to interact with your community of followers. But you do have to keep up with those channels. If you can't hire a full-time social media manager, you're stuck posting thoughtful content, responding to comments, and managing your mentions all on your own.
Thankfully, you can streamline that process. Whether you want to share a blog post, a video, or a Facebook post on Bluesky, you can create a Zap that does it automatically—and in the right format.
Create new Bluesky posts from new WordPress posts
WordPress + Bluesky
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Keep your content fresh and timely across multiple platforms with this streamlined workflow. Whenever you share a new post on WordPress, it immediately gets posted to your Bluesky app. This not only saves time but also ensures consistent messaging across both platforms. This seamless process means you connect better with your audience, without repeating tasks manually.
Create posts in Bluesky for new campaigns in Mailchimp
Mailchimp + Bluesky
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When a new campaign is created in Mailchimp, this workflow ensures it gets posted in the Bluesky app instantly. Streamline your marketing efforts by eliminating the need for manual posting, making your process smoother and more efficient. This automation allows you to give your campaigns wider visibility with minimal effort and no delay.
Create new Bluesky posts from new Instagram for Business media
Instagram for Business + Bluesky
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Showcase your latest Instagram for Business posts efficiently by sharing them on Bluesky. With this workflow, your new Instagram posts will be effortlessly turned into Bluesky posts, helping you to engage with your audience and build your online presence without the need for manual updates. Increase your productivity and keep your content consistent across platforms with this efficient automation.
Create posts in Bluesky for new videos in a YouTube channel
YouTube + Bluesky
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If you want to let your Bluesky following know about a new YouTube video you just posted, you'll need to manually create that post in Bluesky. Zapier can eliminate the inefficiency by automatically sharing videos to Bluesky whenever you upload a new one.
Create posts in Bluesky for new Facebook Pages posts
Facebook Pages + Bluesky
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Managing multiple social profiles can turn into a full-time job. But with Zapier, you can save time on tedious cross-posting. Once set up, this automation posts to your Bluesky account whenever you post on a Facebook Page.
Get notifications for new Bluesky posts
To stay engaged with relevant creators in your industry, you'd have to scroll through Bluesky posts all day long. Doable? Well, sure. But imagine what else you could accomplish with those hours.
Try creating an automated workflow instead that instantly shares new Bluesky posts with you or your team. You can choose to get these notifications wherever you spend the most time—whether that's Slack or your email. Because this Zap shows you the content of each new post, it eliminates the need to context-switch between whatever you're working on and social media.
Send channel messages in Slack for new posts by author in Bluesky
Bluesky + Slack
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Stay updated with every new post from your favorite author in the Bluesky app. This automation sends a channel message in Slack whenever a new post by an author is published in the Bluesky app. It ensures you never miss an update and fosters instant communication about new content among your team.
Get email notifications for new posts in Bluesky
Bluesky + Gmail
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Tired of clicking in and out of Gmail and Bluesky to monitor updates? Connect the two, and you can get an email every time there's a new post on a particular Bluesky account. It's a great way to reduce context-switching and maintain your focus throughout the day.
Send messages in Microsoft Teams for new Bluesky posts
Bluesky + Microsoft Teams
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Stay updated with every new post from your favorite Bluesky creator. This Zap sends a Teams message whenever a new post by an author is published in Bluesky. Never miss an update and foster instant communication about new content among your team.
Get email notifications in Outlook for new Bluesky posts
Bluesky + Microsoft Outlook
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Stay up to date with your favorite Bluesky creators without leaving Outlook. This Zap delivers posts straight to your inbox in real time, eliminating the need to constantly check the social platform.
Create custom Bluesky workflows with webhooks
Social media changes from one day to the next. There's always a new trend, hashtag, or meme, and sometimes even a new platform. It pays to be prepared to connect up-and-coming platforms to your existing tech stack.
But what if your new favorite social media app is so new, it doesn't integrate with Zapier? Or if you need to trigger a Zap off a custom event in an app?
You can still use Zapier to connect new or niche apps with Bluesky. Using webhooks, Zapier can "catch" content from any source with an API and then automatically turn it into a Bluesky post.
Create Bluesky posts from webhooks
Webhooks by Zapier + Bluesky
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Streamline your content creation process by automatically generating posts in Bluesky whenever a webhook is triggered. With this workflow, you can ensure important events or updates are promptly shared on your Bluesky platform, saving you time and keeping your audience engaged. Effortlessly connect webhooks to Bluesky and let the automation handle the rest.
Be a social media management wizard with Bluesky and Zapier
With Zapier, you can automate so many core parts of running your Bluesky account, like repurposing content from other channels and staying on top of relevant posts. Together, automation and Bluesky can be a winning social media combo that clears repetitive work from your day.
And that's just the start of what you can do with Bluesky and Zapier. What will you automate first?
