You probably use ActiveCampaign to manage your email marketing because you care about automation. The tool has a wealth of built-in AI-powered automations that help you personalize, target, and develop effective marketing campaigns. But those campaigns won't be effective if you don't have the right information in your email marketing tool to begin with.
By connecting ActiveCampaign to the rest of your tech stack, you can tap into the full power of automation to supercharge your marketing strategy. Here are some of the most popular ways to use Zapier's automated workflows (called Zaps) to set everything from lead nurturing to record-keeping on autopilot. That way, your team can focus on work only they can do—like building relationships with customers.
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Table of contents
Add leads to ActiveCampaign
The best way to turn new leads into actual paying customers is to make sure you see them fast. And that means getting those leads into ActiveCampaign ASAP so you can start nurturing them. When you add automation to your toolkit, you can instantly send leads from a variety of sources to ActiveCampaign without creating bottlenecks for your team.
From bookings
In marketing, timing is everything. When a potential customer takes the time to book a meeting or schedule a service, it shows interest in your offer. Getting that lead into ActiveCampaign quickly lets you track other interactions and build stronger relationships.
Use these Zaps to turn meetings into relationships.
Add or update ActiveCampaign contacts for new Calendly invitees
Calendly + ActiveCampaign
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After an invitee schedules a meeting, you often want to add or update a contact in different apps to easily stay in touch with them. With a little help from this Zapier integration, you can automatically send new Calendly invitees right over to ActiveCampaign without having to do any manual work yourself.
Add or update ActiveCampaign contacts for new Acuity Scheduling appointments
Acuity Scheduling + ActiveCampaign
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You already save time by having your clients book appointments online, on their own with Acuity Scheduling. With this Acuity Scheduling ActiveCampaign integration you can automatically add new appointment contacts to ActiveCampaign as new contacts and connect with those contacts through your email marketing.
Update ActiveCampaign contacts from new OnceHub bookings
OnceHub + ActiveCampaign
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This Zap helps you organize your ActiveCampaign contacts according to which Booking page they scheduled with in OnceHub. This integration will create or update ActiveCampaign contacts when they book meetings through OnceHub, and automatically tag them with the correct Booking page name.
From ads and lead gen tools
Every minute you spend moving leads from various advertising platforms and lead gen tools to ActiveCampaign is time you could have spent A/B testing ads, writing ad copy, or just grabbing that second cup of coffee. These Zaps move leads from your favorite ad and conversion tools to ActiveCampaign automatically—no copy-pasting needed.
Add or update ActiveCampaign contacts from new activity in ClickFunnels Classic contacts
ClickFunnels Classic + ActiveCampaign
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You’ve got better things to do than add your contacts to various accounts! With this integration, Zapier will automatically add or update your ActiveCampaign contacts when there is new contact activity in your ClickFunnels Classic account. This ensures that contact information is consistent across your accounts, and that no duplicate contacts are created.
Add or update ActiveCampaign contacts with new Facebook Lead Ads leads
Facebook Lead Ads + ActiveCampaign
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Whether you're setting up an event or selling a product, it can be a challenge to process new leads from successful ad campaigns—unless you automate your way to organization. With this Zap active on your dashboard, Zapier will automatically create new contacts or update an existing match on ActiveCampaign whenever a new lead's submission is detected from Facebook Lead Ads.
Update and manage new ClickFunnels contacts in ActiveCampaign instantly
ClickFunnels + ActiveCampaign
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Stay on top of your marketing campaigns with this seamless workflow between ClickFunnels and ActiveCampaign. Each time a contact is identified in your ClickFunnels account, their details are immediately updated or newly created in ActiveCampaign. This efficient automation helps ensure your contact list stays up-to-date, enhancing your ability to connect with your audience and providing a real-time overview of your campaign's reach.
From forms
Visitors who take the time to fill out a form are self-identifying as (at least a little) interested in what you offer. But the longer you wait to follow up on interest, the less effective you'll be. Maximize your chances of turning casual visitors into customers by instantly adding form respondents to ActiveCampaign with one of these Zaps.
Create ActiveCampaign subscribers from new Typeform form entries
Typeform + ActiveCampaign
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So you made Typeform form and got some responses? That's an accomplishment in and of itself. Now, why not eliminate a copy and paste job by automatically adding each Typeform entry as a subscriber in ActiveCampaign? This Zapier integration can do that for you automatically, watching your form for new entries and adding ActiveCampaign subscribers whenever it's filled out. It couldn't be easier.
Create ActiveCampaign subscribers from new Google Forms responses
Google Forms + ActiveCampaign
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Forms are an excellent way to gather information on a website, including the perfect way to grow your email marketing list. Take those form responses and turn them automatically into email list subscribers with Zapier!
Generate ActiveCampaign contacts from new Gravity Forms submissions
Gravity Forms + ActiveCampaign
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Eliminate the manual hassle of adding new contacts with this Zap. Once it's active, this integration automatically takes contact information from each new Gravity Forms submission and creates a new, or updates an existing, ActiveCampaign contact.
Add or update contacts on ActiveCampaign for new submissions to Webflow
Webflow + ActiveCampaign
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Feeling like there's a little too much of a bottleneck while waiting for ActiveCampaign contact data from Webflow in your pipeline? Just activate this Webflow ActiveCampaign integration to speed things up, automatically creating or updating contacts with all the information from every new form submission you receive on Webflow.
Add or update ActiveCampaign contacts from new Squarespace form submissions
Squarespace + ActiveCampaign
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Getting your customer's information from a form on your site is only the beginning of your communication. Prep your follow-up outreach effortlessly with this integration. Whenever a new Squarespace form is submitted to your site, a new contact will be added or updated in ActiveCampaign automatically.
Follow up on purchases
The conversion process doesn't end when customers hit "buy now." In fact, it's just getting started. And because keeping customers is cheaper than acquiring new ones, that follow-up is crucial.
Connecting ActiveCampaign with your eCommerce platform lets you add new customers to your contact list or update contact information automatically—no more double-checking addresses or manually adding new customers.
Add new WooCommerce customers to ActiveCampaign
WooCommerce + ActiveCampaign
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Tired of duplicating your customer creation across platforms? This Zap can help. Once active, this integration automatically adds each new WooCommerce customer to your ActiveCampaign account.
Create/update ActiveCampaign contacts from new successful ClickFunnels purchases
ClickFunnels Classic + ActiveCampaign
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Adding new customers to mailing lists is tedious and time-consuming. The solution? This integration. It sees when someone buys from you on ClickFunnel. It then extracts their details and adds them as a contact on ActiveCampaign. Grow your mailing list without wasting time with this automation.
Create or update ActiveCampaign contacts with new ThriveCart product purchases
ThriveCart + ActiveCampaign
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This Zap gives you a hands-free way to manage your contact details. Once it’s active, each new product purchase that's registered in your ThriveCart account automatically will triggers the creation or update of contact in your ActiveCampaign account.
Add or update ActiveCampaign contacts with new Stripe payments
Stripe + ActiveCampaign
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If they're willing to pay you, you should be getting your message out to them without fail. Let us scour your payments in case there's someone you miss. Once you've set up this Zap, it will automatically trigger with every new Stripe charge, adding new contacts to ActiveCampaign or updating customers that were already present.
Integrate ActiveCampaign with Google Sheets
Google Sheets lets you slice and dice your marketing data, create custom reports, and share those insights with the rest of your team. It's also a great spot to create an archive of customer data, so you never risk losing it.
But manually copying and pasting customer information can lead to human error and costly mistakes. It also doesn't scale well when you're dealing with a lot of customers. With these Zaps, you can automatically move data between Google Sheets and ActiveCampaign to instantly back up your customer data:
Add new ActiveCampaign subscribers added to lists to Google Sheets rows
ActiveCampaign + Google Sheets
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Backups are invaluable when there's data loss, and spreadsheets make flexible repositories. Let this ActiveCampaign-Google Sheets integration take care of all your contacts' safe-keeping from behind the scenes. Triggered with every new subscriber you add to ActiveCampaign, it will automatically send all of that data to Google Sheets, adding a new row for each one.
Create Google Sheet rows for new contact notes in ActiveCampaign
ActiveCampaign + Google Sheets
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When you have new notes for contacts in your CRM, you may want the details added to a spreadsheet. This integration helps by automatically creating a row in a Google Sheet with information from a new contact note in ActiveCampaign. It's never been so easy to organize contact notes.
Create Google Sheet rows for new unsubscribes in ActiveCampaign
ActiveCampaign + Google Sheets
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When someone unsubscribes from your marketing, you'll want to keep the details in an organized list. Zapier helps do this automatically by creating a row on your Google Sheet when you have an unsubscribe from a specified list in ActiveCampaign. You won't have to hunt for unsubscribe data again.
If you use Google Sheets to collect customer data from a variety of sources, you might also need a faster way to move that information from your spreadsheet to ActiveCampaign. These Zaps will get the job done.
Turn updated Google Sheets rows into ActiveCampaign contacts
Google Sheets + ActiveCampaign
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Instead of bouncing back and forth between your data spreadsheet and your contact list, this automation can do it for you. After its set up, Zapier will automatically update your contact list in ActiveCampaign, every time a row is updated in Google Sheets. Eliminate tedious tasks such as this one, so you can focus on other projects.
Create/update ActiveCampaign contacts from new or updated Google Sheets spreadsheet rows
Google Sheets + ActiveCampaign
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Adding contacts from a spreadsheet to a CRM isn't fun. But you can automate the task with this integration. It detects when a new row of data appears on your Google Sheets spreadsheet. It then uses the data to create (or update) a contact on ActiveCampaign. Now you can use the extra time to do something that matters.
Use webhooks with ActiveCampaign
Although Zapier connects with thousands of apps, there may be a specific tool you use that doesn't yet have a Zapier integration.
Webhooks are a way for different platforms to "speak" to each other, even if they don't both have an integration. Use webhooks to send information to or from ActiveCampaign to another app, customizing your workflow to what works for you.
Create ActiveCampaign contacts from new caught webhooks
Webhooks by Zapier + ActiveCampaign
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If you use webhooks that capture client contact information, Zapier can automatically add that information to ActiveCampaign for you. Once the webhook is activated, Zapier will automatically extract the necessary information from the webhook and add it to ActiveCampaign.
POST webhooks for new ActiveCampaign contacts added to a list
ActiveCampaign + Webhooks by Zapier
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Need to get your certain contacts on another platform, but don't want to waste your time copying them one by one? Understandable! Use this integration to save you the hassle. After set up, just add ActiveCampaign contacts to a list to POST a webhook. Easy as that, you'll have the right contacts exactly where you need them.
Supercharge ActiveCampaign
Ever wish you had more time in your day? Automating ActiveCampaign is the easiest way to make the most of your marketing efforts and have more time for fun stuff—like digging into your data or finding out whether emojis help drive open rates. Use these ActiveCampaign workflows to help update your contact lists, streamline follow-ups, and improve customer relationships.
And this is just the start of what you can do with ActiveCampaign and Zapier. What will you automate first?
This article was originally published in February 2021. It was most recently updated in January 2025 by Nicole Replogle.