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Kristina Lauren

Kristina Lauren is a digital marketing blogger and copywriter based in Indio, CA. In her free time, she likes to write fictional short stories and teach her hyper dogs how to be upstanding canine citizens. Learn more: innovativewrites.com

Kristina Lauren

Kristina's articles

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More from Kristina

App comparisons

Marketo vs. Pardot: Which is right for you? [2025]

To help you figure out whether Marketo or Pardot is best for you, I'll be diving into some key strengths, weaknesses, and quirks of both platforms to give you an idea of which one makes the most sense for your business

By Kristina Lauren

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8 min read

Hero image for app comparisons with the ActiveCampaign logo on a blue background and the Mailchimp logo on a yellow background

App comparisons

ActiveCampaign vs. Mailchimp: Which should you use? [2025]

Everyone who's stepped foot into the world of email marketing—and even folks who haven't—has heard of or used Mailchimp.

By Kristina Lauren

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13 min read

google-forms-vs-surveymonkey primary img

App comparisons

SurveyMonkey vs. Google Forms: Which should you use? [2025]

Google Forms and SurveyMonkey are each leaders in their category for different reasons. Here's how they stack up.

By Kristina Lauren

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11 min read

Best apps

The best mobile scanning and OCR software in 2025

Scan with your phone and turn it into editable text with these apps.

By Kristina Lauren

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16 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'