Elisabeth Edelman

5 tips for easy, impactful corporate gifting

There have been all sorts of studies showing that a gift is a meaningful way to make an employee, client, or contact feel valued and loyal. But it only works if the gift itself is right—no one wants another branded stress ball.

The 3 game-changing lessons I learned from my business coach

The day after my first session with my business coach, he fell 30 feet in a freak rock-climbing accident, breaking three vertebrae in his spine, two ribs, his left ankle, and his right shoulder—as well as suffering a concussion. He was lucky to be alive.

The new perspective Super Mario can give to your marketing

In Super Mario video games, when Mario encounters and runs into a mushroom, he powers up into Super Mario, increasing his speed and invincibility. The marketing concept Huckberry shared with me turns this concept into an equation.

Media training 101 for small businesses

Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it.