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Allisa Boulette

Based in New England, Allisa is a content marketer and small business owner who hopes to make the internet a more interesting place than she found it. When she’s not working, you can find her lying very still not doing anything.
Allisa Boulette

Allisa's articles

More from Allisa

Marketing tips

12 value proposition templates, plus real-world examples to help you craft your own

These value proposition templates will help your marketing and product teams craft the perfect message about the benefits your offering will bring customers.

By Allisa Boulette

17 min read

Productivity tips

37 engaging team-building activities for work to boost collaboration

Tired of awkward team building? Discover fun in-person and remote team-building activities for work to improve communication, collaboration, and morale.

By Allisa Boulette

21 min read

Business tips

What is an OKR? A guide to setting (the right) goals

If you've ever set a New Year's resolution like "eat fewer Doritos," only to find yourself face-first in a family-size bag by January 4th, you already understand why OKRs exist.

By Allisa Boulette

8 min read

A hero image for Facebook app tips with the Facebook logo on a blue background

Marketing tips

How to optimize Facebook ads: 4 ways to cut costs and boost ROI

I've spent years managing Facebook ad campaigns, both for my own business and for clients.

By Allisa Boulette

6 min read


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