Marketing tips

5 ways to analyze lead gen efforts and drive conversions

Using lead generation metrics and other feedback loops can help you refine your strategy and close more deals.

How to create brand visuals for free in Canva

Here, I'll show you how to use Canva to make some basic brand assets, so you can build a consistent and effective brand even if you have zero background in design.

How to use storytelling in your email marketing

I shared my first story online in August of 2021.

How to make design templates that are easy to use (and still look good)

As a designer who's helped businesses with their branding strategy for the past 15+ years, I can tell you: design templates are a powerful way for brands to consistently deliver professional visual assets at scale. 

Jump on the webinar bandwagon: 8 webinar ideas

There's never been a better time to jump on the webinar bandwagon. But knowing you want to host a webinar is just the tip of the iceberg—figuring out what your webinar should be about is the next big hurdle.

Lead lifecycle stages: How to develop your lead management process

Every buyer's journey is different, but at , we've identified eight "lifecycle stages" that can help you understand where your contact is in their customer journey.

Audit your lead management process: A step-by-step guide

I've seen lead management from all sides.

Choose your words carefully: How to build a brand lexicon for your marketing

Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

5 things to remember when running your first micro-influencer campaign

If you're starting your first micro-influencer campaign, these tips will make sure you're covering your bases.

Why your landing page isn't working (and how to fix it)

These common mistakes can prevent you from converting folks from your landing page.

Are LinkedIn groups for marketers worth joining?

I started my search by looking for LinkedIn groups related to "marketing." I expected a lot, but I did not expect 93,000 results, including four groups on the first page alone with a million or more members.

How to use Instagram Stories for business

Let's take a look at how to use Instagram Stories for business—along with some more examples of folks doing it right.

How to use Instagram Live for marketing 

I've hosted several Instagram Lives, both solo and with guests, and there's no denying the results they drive. 

How to choose email marketing software

Follow this process to pick an email marketing app that fits your needs—without the overwhelm.

What is a whitepaper?

How to write a whitepaper—and what you can expect it to do for your business.

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

How to make your case studies high-stakes—and why it matters

Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible.