Marketing tips

TikTok sales funnel: How to turn views into sales

In this guide, we share expert tips for building an effective TikTok sales funnel. Plus, how Upbeat Agency used these strategies to deliver outstanding results for their client, pet insurance provider Waggel.

What does link in bio mean? And how to make a link in bio page

Learn how to put a link in your TikTok and Instagram bios—and how to create a dedicated link in bio page.

The 10 best marketing podcasts to try

Based on my research—and hours of listening—here are my recommendations for the best podcasts about marketing.

11 examples of Facebook ads that actually worked

I reached out to my network to talk to people with experience running ad campaigns. They delivered, so let's take a look at eight examples of Facebook ads that worked. 

How to write a content brief (with template)

Writing a blog post shouldn't be a matter of filling out a template—that's a recipe for disappearing into the internet content landfill. But using a template for a blog post brief is a great way to make sure your writers have all the information they need.

How not to write B2B emails: What I learned from studying 100+ brands

Here are 5 mistakes you should avoid in B2B email marketing.

How to submit a guest post for a blog (with templates)

Out of the gazillion ways you can get your brand in front of new audiences, guest posting is hands down my favorite.

14 smart eCommerce personalization strategies and examples

eCommerce personalization needs to be scalable, intelligent, and automatable. These 14 strategies tick each box and can help you gain and retain customers.

What is a squeeze page? And does your business need one?

Here, I'll walk you through how swapping our homepage for a squeeze page worked for us and the reasons why you may—or may not—want to implement a squeeze page.

Generate new content ideas from your meeting transcripts

I use an AI meeting assistant to auto-join every meeting and create a transcript. Then I mine the transcript for content ideas. And that's it—It's an easy process for getting new ideas onto your content calendar. 

Content marketing AI: How artificial intelligence is changing the game

AI uses computing power and the amassed information on the internet to teach machines to model human-like output. That means marketers can use AI to do things like conceptualize new products, improve SEO, and generate new blog posts, images, and videos.

eCommerce email marketing: Strategies and tips for success

eCommerce email marketing is the strategy of sending targeted emails to promote online stores, foster customer loyalty, and boost sales.

How to create a Facebook ad strategy (with template)

You need to go in with a solid, clear strategy for each individual Facebook ads campaign you create. To help, I'm sharing a Facebook ad strategy template I've used with clients to help them maintain focus and get the best results.

How to conduct your own market research survey (with example)

A market research survey can tell you a lot about your customer base and your competitive landscape. Let's unpack what it looks like to create your own.

19 marketing channels: How to choose the right ones—and leverage them effectively

Learn about what marketing channels are, how top brands are using them to engage with customers in exciting and creative ways, and how you can do the same.

Omnichannel marketing 101: What it is and why it matters

Omnichannel marketing is a strategy that creates integrated, cohesive customer experiences across all business channels, enhancing brand consistency.

What is marketing resource management (MRM)?

Marketing resource management (MRM) systems manage the time, money, and assets involved in a marketing campaign. Read on to learn more about MRM.

How to grow a newsletter: 5 ways to scale your newsletter without paid ads

Scaling an email newsletter is hard—I know because I've done it. It's easy to turn to paid ads to get the job done, but there are other ways of growing your email list without spending thousands of dollars upfront. Here, I'll share what worked for me.