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How to do A/B testing in Mailchimp

Everything you need to know about running a Mailchimp A/B test

By Althea Storm · January 24, 2023
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Althea Storm

Althea Storm is a B2B SaaS writer who specializes in creating data-driven content that drives traffic and increases conversions for businesses—small startups and large businesses alike. She has worked with top companies like AdEspresso, HubSpot, and Thinkific. When she's not writing web content, she's curled up in a chair reading a crime thriller or solving a Rubik's cube.

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