Marketo + Mixpanel
Create or update Mixpanel profiles when new lead are created in Marketo
Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.
Generating new leads in your marketing automation tool is critical. But what happens when the team building and designing your product don’t have access to this information? With this Marketo-Mixpanel integration, when a new lead is created in Marketo, an event is tracked in Mixpanel and a new profile is created (or is updated if it already exists in Mixpanel). Now teams looking at product metrics and user engagement data can leverage new lead data in any Mixpanel report. You can also use Mixpanel data to target new leads to receive customized notifications.
- When this happens...New Lead
Triggers when a new lead is created.
- automatically do this!Create or Update Profile
Create a new profile or update properties of an existing profile.
- Free forever for core features
- 14 day trial for premium features & apps
