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Connect Mailchimp and WPForms to unlock the power of automation

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Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Mailchimp with WPForms - no code necessary. See how you can get setup in minutes.

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Help
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Mailchimp
Mailchimp logo
Mailchimp
1. Choose trigger event
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WPForms
WPForms logo
WPForms
2. Choose action
Mailchimp logo
1. Select the event
Setup
Test
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Mailchimp
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Campaign" from Mailchimp.

Add your action

An action happens after the trigger—such as "API Request (Beta)" in WPForms.

You’re connected!

Zapier seamlessly connects Mailchimp and WPForms, automating your workflow.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Mailchimp to WPForms integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Practical ways you can use Mailchimp and WPForms

Add new WPForms leads to Mailchimp as subscribers

When a new form entry is submitted in WPForms, Zapier automatically adds the lead's email to your Mailchimp audience. This ensures you can immediately engage new leads with email campaigns, boosting response rates and saving time updating lists manually.

Business Owner
Log Mailchimp subscriber actions in WPForms for tracking

When a specified action like email open or link click happens in Mailchimp, Zapier logs this activity in WPForms. IT teams can then track behavioral data for analysis, ensuring detailed insights for decision-making.

IT
Tag Mailchimp subscribers who filled out a WPForm

When a subscriber fills out a form through WPForms, Zapier automatically applies a corresponding tag in Mailchimp based on the form. This helps marketers segment audiences better, improving campaign personalization and open rates.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Audience
    • Status
    Trigger
    Polling
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Polling
    Try It
    • Store
      Required
    Trigger
    Polling
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Polling
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Polling
    Try It
    • Audience
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
    Trigger
    Instant
    Try It

Learn how to automate Mailchimp on the Zapier blog

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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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About WPForms
WPForms is a drag and drop online form builder for WordPress that allows you to easily create contact forms, email subscription forms, billing forms, donation forms, online order forms, and more.
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