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LinkedIn Ads + Marketo

Create or update Marketo leads from new LinkedIn Ads event registration form responses

Stay on top of new event registrations from LinkedIn Ads with this seamless workflow that ensures your Marketo leads are always up-to-date. When a new registration form response is captured in LinkedIn Ads, this automation instantly creates or updates the corresponding lead in Marketo. Keep your sales and marketing teams informed and help drive targeted strategies with the most accurate lead information at their fingertips.

Stay on top of new event registrations from LinkedIn Ads with this seamless workflow that ensures your Marketo leads are always up-to-date. When a new registration form response is captured in LinkedIn Ads, this automation instantly creates or updates the corresponding lead in Marketo. Keep your sales and marketing teams informed and help drive targeted strategies with the most accurate lead information at their fingertips.

  1. When this happens...
    LinkedIn AdsLinkedIn Ads
    New Lead Gen Form Response (Sponsored content)

    Triggers when you receive a new form response for an ad.

    TriggerInstant
  2. automatically do this!
    MarketoMarketo
    Create or Update Lead

    Creates or Updates a lead.

    ActionWrite
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Supported triggers and actions

    • OrganizationRequired

    • Lead TypeRequired

    • Retrieve Creative Details

    • Retrieve Campaign Details

    • Conversions Information

    Trigger
    Instant
    Try It
    • AccountRequired

    • AudienceRequired

    • Company Name

    • Website Domain

    • Email Domain

    • LinkedIn Page URL

    • Stock Symbol

    • Industries

    • City

    • State

    • Country

    • Postal Code

    Action
    Write
    • AccountRequired

    • Audience TypeRequired

    • NameRequired

    • Description

    Action
    Write
    • AccountRequired

    • PivotsRequired

    • MetricsRequired

    • Start DateRequired

    • End Date

    • Time Granularity

    Action
    Write
    • adAccountRequired

    • Lead Form

    • Retrieve Creative Details

    • Retrieve Campaign Details

    • Conversions Information

    Trigger
    Instant
    Try It
    • AccountRequired

    • AudienceRequired

    • Email Address

    • First Name

    • Last Name

    • Title

    • Company

    • Country

    • Google Advertising ID

    Action
    Write
    • AccountRequired

    • AudienceRequired

    • Email AddressRequired

    Action
    Write
    • Stop on errorRequired

    • HTTP MethodRequired

    • URLRequired

    • Query string parameters

    • Additional request headers

    • Body

    Action
    Write
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About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

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About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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