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Set up your first integration
Quickly connect LinkedIn Ads to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate LinkedIn Ads with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead Gen Form Response (Organic Content)" from LinkedIn Ads.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects LinkedIn Ads and Marketo, automating your workflow.
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Frequently Asked Questions about LinkedIn Ads + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with LinkedIn Ads and Marketo
How do I set up a LinkedIn Ads and Marketo integration?
To integrate LinkedIn Ads with Marketo, begin by accessing the LaunchPoint section in your Marketo account. From there, select the 'New Service' option and choose LinkedIn Lead Gen Forms as the service. Follow the on-screen instructions to connect your LinkedIn Ad Account using OAuth authentication. Complete the setup by mapping your form fields to Marketo fields.
What triggers can I set for LinkedIn Ads in Marketo?
You can set triggers based on specific actions within your LinkedIn Ads, such as when a new lead is captured via Lead Gen forms or when a campaign reaches a certain number of impressions or clicks. These triggers enable real-time engagement with users who interact with your ads.
Can we automatically update our leads in Marketo from LinkedIn initiatives?
Yes, using the integration between LinkedIn Ads and Marketo, you can automatically update lead records in Marketo whenever there are new interactions from your LinkedIn campaigns. This ensures that our lead data remains current and reflects any new actions they take.
How do actions in LinkedIn trigger workflows in Marketo?
Actions like form submissions via LinkedIn Lead Gen Forms can trigger automated workflows in Marketo. For instance, once a lead fills out a form, they can be automatically enrolled into an email nurture campaign based on their expressed interest.
Is it possible to track ROI from LinkedIn Ads within our integrated system?
Yes, by integrating these platforms, you have visibility into ROI tracking directly within Marketo dashboards. This allows for performance analysis of each ad and campaign against generated revenue and captured leads.
What happens if there's a syncing error between the two platforms?
If there's a syncing error between LinkedIn Ads and Marketo, our system provides detailed error logs accessible via the admin panel for troubleshooting. You can also set up notifications to alert your team immediately when errors occur.
Can custom fields be mapped during integration?
Yes, during the setup process of linking LinkedIn Ads with Marketo through our interface, you have the option to map custom fields from your Lead Gen Forms directly to corresponding fields in your Marketo database.
Practical ways you can use LinkedIn Ads and Marketo
Track LinkedIn Leads in Marketo lists
When a new lead submits a form from organic content on LinkedIn Ads, Zapier automatically adds that lead to an appropriate list in Marketo. This automation helps business owners centralize lead information, making it easier to monitor and nurture customer relationships.
Business OwnerLog LinkedIn Ad leads into Marketo
When someone fills out a lead generation form on LinkedIn Ads (sponsored content), Zapier will automatically create or update that lead in Marketo. This ensures that your CRM captures these new leads without manual data entry, enabling quicker follow-ups and helping your marketing team improve conversion rates.
Marketing & Marketing OpsSync LinkedIn leads with Marketo for sales updates
Zapier captures new LinkedIn lead generation form submissions and updates or creates that lead in Marketo, keeping your sales team’s tools up-to-date and reducing the risk of missed opportunities.
Sales OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- OrganizationRequired
- Lead TypeRequired
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Try ItTriggerInstant- AccountRequired
- AudienceRequired
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
ActionWrite- AccountRequired
- Audience TypeRequired
- NameRequired
- Description
ActionWrite- AccountRequired
- PivotsRequired
- MetricsRequired
- Start DateRequired
- End Date
- Time Granularity
ActionWrite
- adAccountRequired
- Lead Form
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Try ItTriggerInstant- AccountRequired
- AudienceRequired
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
ActionWrite- AccountRequired
- AudienceRequired
- Email Address
ActionWrite- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite
