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Zapier makes it easy to integrate Klaviyo with Webhooks by Zapier - no code necessary. See how you can get setup in minutes.

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Klaviyo
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Klaviyo
1. Choose trigger event
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Webhooks by Zapier
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Webhooks by Zapier
2. Choose action
Klaviyo logo
1. Select the event
Setup
Test
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Klaviyo
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Event" from Klaviyo.

Add your action

An action happens after the trigger—such as "Custom Request" in Webhooks by Zapier.

You’re connected!

Zapier seamlessly connects Klaviyo and Webhooks by Zapier, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Klaviyo + Webhooks by Zapier integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Klaviyo and Webhooks by Zapier

How do I set up a connection between Klaviyo and Webhooks by Zapier?

To set up a connection between Klaviyo and Webhooks by Zapier, you'll need to create a Zap that uses a webhook as either a trigger or an action. Start by selecting Webhooks by Zapier as the app for the trigger step, then choose 'Catch Hook' if you want Klaviyo to be the source. Alternatively, if you want to send data to Klaviyo via a webhook, select Webhooks by Zapier for an action step and choose 'POST', configuring it with your specific endpoint URL in Klaviyo.

What are common triggers when using Klaviyo with Webhooks by Zapier?

Common triggers when using Klaviyo with Webhooks by Zapier involve activities such as new subscriber additions, updates to subscriber profiles, or specific segment membership changes in Klaviyo. These triggers can initiate a webhook that sends detailed event data out of Klaviyo to another service via Zapier.

Can I use Webhooks by Zapier to automate responses based on customer behavior captured in Klaviyo?

Yes, you can utilize Webhooks by Zapier to automate actions in response to customer behavior captured in Klaviyo. For instance, when a customer signs up or makes a purchase (as tracked in Klaviyo), you can trigger a webhook that sends data to another system for further processing or notification purposes.

Is it possible to send dynamic data from Klaviyo using webhooks?

Certainly! By setting up dynamic variables within your webhook configurations in Webhooks by Zapier, you can transmit real-time data from events occurring within Klaviyo. This ensures that each piece of information sent is current and relevant, such as user attributes or recent activities.

What steps are needed to use webhooks as triggers for actions in other applications?

First, set up your webhook URL endpoint on the receiving application. In your zap setup on our platform, configure the trigger step using 'Catch Hook' under Webhooks by Zapier. Once the hook catches new data triggered from an event in Klaviyo, it will automatically run further actions specified within your zap setup across various applications.

Can I customize the payload of the webhooks sent from our Zaps involving Klaviyo?

Yes, when setting up webhooks in conjunction with our services and Klaviyo integrations, you're able to specify custom payloads that include precisely what information should be sent, including headers and body content formatted according to your requirements.

Are there any limitations when working with both services together through Zaps?

While integrating these services provides extensive flexibility, it's important to note that certain limitations may apply around data volume handled per transaction and specific rate limits imposed by either platform. Monitoring these constraints ensures reliable operation within Zaps utilizing both systems.

Practical ways you can use Klaviyo and Webhooks by Zapier

Sync new Klaviyo profiles with a webhook service.

Whenever a new profile is created in Klaviyo, Zapier triggers a webhook with the profile's information. This can help business owners consolidate customer data across platforms in real time without manual exports and imports.

Business Owner
Trigger Klaviyo actions when a webhook is caught.

Whenever a specific webhook event is caught, Zapier creates a related profile in Klaviyo. This helps IT teams streamline integration efforts, ensuring data consistency between custom apps and Klaviyo.

IT
Notify Slack on new Klaviyo campaign creations.

When a new campaign is created in Klaviyo, Zapier triggers a notification in Slack. This ensures the marketing team stays updated about active campaigns without logging into Klaviyo, improving team alignment and communication.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Channel
    Trigger
    Polling
    Try It
    • Tag
      Required
    • List
      Required
    Action
    Write
    • List Name
      Required
    Action
    Write
    • Audience Type
    Trigger
    Polling
    Try It
    • Profile ID
      Required
    • List
      Required
    Action
    Write
    • Tag
      Required
    • Segment
      Required
    Action
    Write
    • Email
    • First_name
    • Last_name
    • Phone_number
    • Title
    • Organization
    • City
    • Region
    • Country
    • Zip
    • Image URL
    • Unique_id
    • Custom_properties
    • Consent to subscribe to Channel
    • SMS Subscription Type
    Action
    Write

Learn how to automate Klaviyo on the Zapier blog

Learn how to automate Webhooks by Zapier on the Zapier blog

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About Klaviyo
Klaviyo is an email marketing platform. Powered by data, built for ecommerce and web businesses.
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About Webhooks by Zapier
Webhooks simply POST data (or JSON) to a specific URL every time we see something new. Webhooks can also accept data (or JSON) to kick off a workflow in Zapier.
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