HubSpot + Zapier Tables + Grok by xAI

Enrich lead data from HubSpot with Grok and add to Zapier Tables

Digging up extra context on new leads can be time-consuming and inconsistent. With this Zap, whenever a new contact is added in HubSpot, Grok by xAI will automatically research the company and return insights like recent news or industry trends. That data is then added to Zapier Tables, giving your team a centralized, enriched view of your leads—ready for smarter outreach and faster follow-ups.

Digging up extra context on new leads can be time-consuming and inconsistent. With this Zap, whenever a new contact is added in HubSpot, Grok by xAI will automatically research the company and return insights like recent news or industry trends. That data is then added to Zapier Tables, giving your team a centralized, enriched view of your leads—ready for smarter outreach and faster follow-ups.

  1. When this happens...
    HubSpotHubSpot
    New Company

    Triggers when new company is available.

    TriggerPolling
  2. automatically do this...
    Grok by xAIGrok by xAI
    Ask Grok

    Send a prompt or images to Grok, which can access realtime data from X, the internet, news, and RSS feeds.

    ActionWrite
  3. then do this!
    Zapier TablesZapier Tables
    Create Record

    Creates a new record on a table.

    ActionWrite
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Supported triggers and actions

    • Note

    • Additional properties to retrieve

    Trigger
    Polling
    Try It
    • Note

    • Additional properties to retrieve

    Trigger
    Polling
    Try It
    • Note

    • Additional properties to retrieve

    Trigger
    Polling
    Try It
    • Event Type

    Trigger
    Polling
    Try It
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About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.
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  • Marketing Automation

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About Zapier Tables

Zapier Tables is a no-code database built for automation.
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About Grok by xAI

Grok by xAI is a speedy, hyper-intelligent, truthful LLM designed to understand the universe.

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