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HubSpot
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HubSpot
1. Choose trigger event
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SugarCRM
2. Choose action
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1. Select the event
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HubSpot
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create Record" in SugarCRM.

You’re connected!

Zapier seamlessly connects HubSpot and SugarCRM, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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Customers have created over 25 million Zaps on the platform

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Connect HubSpot and SugarCRM to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Learn how to automate HubSpot on the Zapier blog

Learn how to automate SugarCRM on the Zapier blog

Make work flow with AI

Level up your HubSpot to SugarCRM integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about HubSpot + SugarCRM integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and SugarCRM

What steps are involved in integrating HubSpot with SugarCRM?

Integrating HubSpot with SugarCRM involves setting up workflows that typically include choosing specific triggers from HubSpot like 'New Contact' or 'Contact Property Change', which then perform actions in SugarCRM such as 'Create/Update Lead'. Our integration requires both platforms to be properly authenticated. Once set, data synchronization happens based on the triggers and actions you've selected.

Can I customize the triggers and actions during the integration?

Yes, our integration process allows you to customize triggers and actions according to your business needs. For instance, you can set a trigger when a deal stage changes in HubSpot and corresponding actions can be executed in SugarCRM like updating a contact or task. This flexibility helps streamline workflow automation between the two platforms.

What data can be synced between HubSpot and SugarCRM?

Using our integration solution, you can synchronize various data types, including contacts, leads, companies, deals, tasks, and notes. The actual data that gets synced depends on the triggers from HubSpot that you configure—such as new or updated records—and these records will execute actions to update or create corresponding entries in SugarCRM.

Is there a limit to how many triggers I can set up?

While there isn’t a strict limit on the number of triggers you can set up between HubSpot and SugarCRM during integration, practical constraints depend on your subscription plan with us. The efficiency of syncing operations may also affect how many simultaneous triggers and workflows you would want active.

How secure is the data transfer between these two platforms?

We prioritize security by utilizing OAuth authentication for connecting both HubSpot and SugarCRM accounts. Furthermore, all transferred data is encrypted both at rest and during transmission, ensuring that your sensitive information remains secure while syncing based on configured triggers and actions.

Can I automate email notifications through this integration?

Yes, by setting specific triggers such as 'New Lead Added' in HubSpot that prompt an action in SugarCRM like creating an email notification event task. This setup helps automate customer follow-up processes through personalized email alerts directly to your team members whenever key activities occur.

What happens if there's an error during synchronization?

In case of any errors during synchronization between HubSpot and SugarCRM triggered by specific events—for example due to validation conflicts—our system is designed to alert users with detailed messages outlining what went wrong. You will have access to these logs and advice for corrective measures within our dashboard.

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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About SugarCRM
SugarCRM is an online CRM platform that helps you manage your sales, marketing, and customer support better.
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