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How Zapier works

Zapier makes it easy to integrate Gravity Forms with Marketo - no code necessary. See how you can get setup in minutes.

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Gravity Forms
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Gravity Forms
1. Choose trigger event
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Marketo
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Marketo
2. Choose action
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1. Select the event
Setup
Test
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Gravity Forms
Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Form Submission" from Gravity Forms.

Add your action

An action happens after the trigger—such as "Add Lead to List" in Marketo.

You’re connected!

Zapier seamlessly connects Gravity Forms and Marketo, automating your workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

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Frequently Asked Questions about Gravity Forms + Marketo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gravity Forms and Marketo

How do I start the integration process between Gravity Forms and Marketo?

First, ensure that both Gravity Forms and Marketo are set up and accessible. Begin by creating a new Zap in your Zapier account. Choose Gravity Forms as the trigger app and select the specific form that will initiate the action. Then, set Marketo as the action app to complete the integration setup.

What kind of data can be transferred from Gravity Forms to Marketo?

You can transfer various types of data such as contact information, survey responses, or any custom fields from submissions in Gravity Forms directly to Marketo. By mapping fields correctly during setup, all relevant data transfers over seamlessly when triggered by a new form submission.

Can I automate email campaigns in Marketo using Gravity Forms submissions?

Yes, you can automate email campaigns. When a new entry is submitted through Gravity Forms, it can trigger specific campaigns or workflows in Marketo. Ensure your automation workflows are predefined in Marketo so they activate upon receiving new information via our integration.

Are there any prerequisites for connecting Gravity Forms with Marketo via Zapier?

Before integrating, ensure you have administrator access to both platforms. In Gravity Forms, you’ll need to use a plugin like Zapier Add-On for integration purposes. In Marketo, you should have access to create API tokens to facilitate secure communication between platforms.

How do I handle errors or issues during data transfer between these platforms?

In case of errors during data transfer, check our detailed logs accessible through your Zapier dashboard. Often, issues stem from incorrect field mapping or authentication problems with connected apps which can usually be resolved by reviewing each step within the associated Zap configuration.

What specific triggers and actions does this integration support?

This integration supports triggers such as 'New Form Submission' in Gravity Forms and actions like 'Create/Update Lead' in Marketo. This means whenever there's a new entry on your form, we automatically pass this information along to update your leads database.

How often does data sync take place once integrated?

Our platform operates in real-time; thus, every new submission made through Gravity Forms triggers an immediate sync with Marketo within seconds—providing near-instantaneous updates without having to manually refresh databases.

Practical ways you can use Gravity Forms and Marketo

Track form submissions in marketing campaigns

Each time a user submits a Gravity Form for your product or service, Zapier updates lead records in Marketo. This simplifies tracking campaign performance and expedites lead nurturing, boosting efficiency.

Business Owner
Sync form data across platforms

Whenever a new Gravity Form is submitted, Zapier updates relevant lead information in Marketo. IT can ensure accurate and timely data synchronization across platforms for improved data integrity and workflow reliability.

IT
Add form submissions as leads in Marketo

When new forms are submitted using Gravity Forms, Zapier creates a new lead in Marketo automatically. This ensures no lead is missed by your marketing team, enabling better outreach and minimizing manual input.

Marketing & Marketing Ops

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Form
      Required
    • Use Admin Field Labels?
    Trigger
    Instant
    Try It
    • Form
      Required
    Action
    Write
    • Zap_id
    • Program Context
      Required
    • Campaign Context
      Required
    • Program Context
      Required
    • Program Member Context
      Required
    Trigger
    Instant
    Try It

Learn how to automate Gravity Forms on the Zapier blog

Learn how to automate Marketo on the Zapier blog

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About Gravity Forms
Gravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
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Marketo's marketing automation software helps marketers engage customers and prospects.
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