Connect Google Business Profile and Salesforce to unlock the power of automation
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Set up your first integration
Quickly connect Google Business Profile to Salesforce with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Google Business Profile with Salesforce - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Review" from Google Business Profile.
Add your action
An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.
You’re connected!
Zapier seamlessly connects Google Business Profile and Salesforce, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Account
- LocationRequired
Try ItTriggerInstant- Review_nameRequired
- Your ReplyRequired
ActionWrite- New Case Attachment
Triggers when a new Attachment is added to a case.
Try ItTriggerPolling - History ObjectRequired
Try ItTriggerPolling
- LocationRequired
- SummaryRequired
- Topic TypeRequired
ActionWrite- Api_docs_info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
ActionWrite- New Contact
Triggers when a new Contact is created.
Try ItTriggerPolling - Salesforce ObjectRequired
- Record (Optional)
Try ItTriggerPolling
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Practical ways you can use Google Business Profile and Salesforce
Keep track of reviews for new business leads
Stay on top of customer feedback and quickly act on insights. When a new review is added to a Google Business Profile location, Zapier will automatically create a new lead in Salesforce, ensuring no valuable customer or opportunity is overlooked. This simplifies tracking and boosts response rate.
Business Owner
Sync review insights for platform stability
Ensure stable integration flows by monitoring new Google Business Profile reviews and translating them into Salesforce activity updates. Zapier allows IT teams to automate redundant syncing tasks efficiently, reducing manual errors and enhancing data alignment between platforms.
ITPublish posts to engage new leads and reviews
Maintain a compelling online presence without the manual publishing. When a new lead is generated in Salesforce, Zapier will automatically create a post on the Google Business Profile page, keeping your audience engaged and informed. This ensures consistent branding and saves valuable time for your marketing team.
Marketing & Marketing OpsLearn how to automate Google Business Profile on the Zapier blog
Learn how to automate Salesforce on the Zapier blog
Frequently Asked Questions about Google Business Profile + Salesforce integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Business Profile and Salesforce
How do I set up integration between Google Business Profile and Salesforce?
To set up the integration, you'll need access to both your Google Business Profile and Salesforce accounts. Start by creating a Zap that triggers when there is an update in your Google Business Profile, such as a new review or a change in business information. Connect this trigger to an action in Salesforce, like updating a contact or creating a lead, depending on your needs.
What are some common triggers available for Google Business Profile?
Common triggers for Google Business Profile include receiving new reviews, changes in business hours, updates to business information, and receiving new customer messages. These triggers can be used to automate actions in Salesforce.
Can I create Salesforce records from Google Business Profile interactions?
Yes, you can create records in Salesforce based on interactions from Google Business Profile. For example, when you receive a new customer message or review via your Google Business Profile, you can set up an action to create a contact or lead record in Salesforce.
What actions can be performed in Salesforce using this integration?
With the integration, you can perform several actions in Salesforce such as creating or updating contacts and leads, posting on Chatter about new reviews received on your Google Business Profile, and logging activities based on specific conditions triggered from customer interactions.
Is it possible to update business hours automatically in both systems?
While direct two-way synchronization of business hours isn't supported automatically, you can establish an automated process where updates made to business hours in your Google Business Profile trigger notifications or reminders within Salesforce for manual updating.
How do I manage negative reviews through the integration?
By setting up a Zap that triggers upon receiving a negative review on your Google Business Profile (e.g., based on star rating), you can automate tasks such as alerting team members within Salesforce via Chatter or creating follow-up tasks to address the feedback efficiently.
Can incoming customer messages be tracked and responded to via Salesforce?
Yes, incoming customer messages from your Google Business Profile can be captured into Salesforce. You might trigger the creation of tasks or cases for each message received so that they are systematically tracked and employees are prompted for timely responses through their usual workflows.
